One of the best ways to find out what your audience wants is to see what they’re already buying. Here’s how:
- Check Amazon for the bestselling products in your niche.
- Search ClickBank.com to see what’s selling well.
- Browse Udemy.com to find out what your market is buying.
- Research the Apple iTunes store and Google Play.
- Seek bestsellers on JVZoo.com.
You should also research any other marketplaces that are relevant to the product you want to sell.
In all cases, you’re looking for two things:
- Bestsellers. If a product is selling like crazy, that’s a good sign. Generally, you’re going to want to create products that are similar to these bestsellers (except you’ll have your own twists, perspectives and benefits, of course).
- Products with competition. If multiple marketers in your niche are investing time and money into developing a certain type of product, that’s a sign that the product is likely profitable. Better yet, look for products with competition where several of the similar products are also bestsellers in the niche.
Take note: if you see a product that’s a bestseller yet doesn’t have any competition, see if you can find out when the product was released. If it’s a new release, it may not yet have any competition. You then need to determine if it’s just a fluke that this product is a bestseller, or if it’s likely that the product creator uncovered an unexploited gap in the niche.
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On the flip side: if you see a type of product that has plenty of competition, yet none of them are bestsellers, you need to ask yourself why. One reason is that the products were released some time ago, and the topic or type of product is NOT evergreen. Thus, they may have all been bestsellers at one time (maybe years ago), but now none of them are.
One way to help you determine if this is the case is to use Google Trends (http://trends.google.com). This will give you some insight as to whether a product or topic has enduring interest or popularity.
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