The title you think is the most compelling may not necessarily be the one that your audience responds to the best. That’s why you’ll want to test and track your top titles to determine which one is most profitable for you.
Start by testing the top three to five titles that you think will deliver the best results for you. If you’re not sure which titles would rank as your top titles, then you may want to start with a small focus group and ask them which titles capture their attention (and which ones would make them more willing to purchase the product).
Two notes:
- Your focus group should be highly targeted. In other words, the members of your group should be a part of your target market. Your focus group will be most useful if the members represent your ideal customers.
- Be sure not to ask leading questions. Even if you’re careful, sometimes people tell you what they think you want to hear. If you already have specific ideas in mind about what titles are the best, you may want to get an experienced yet neutral third party to help you run the focus group or construct your survey questions. That way, you’re not inadvertently leading your subjects to the answer you want.
Complete your test quickly by using a fast way to get traffic. If you currently don’t get a lot of traffic, you may end up waiting weeks or even longer to get results. You can accelerate your tests by using platforms such as Facebook advertising or Google AdWords.
NOTE: One thing that can complicate your testing is if you’re not using a good ad and/or sales letter for your product. That’s why it’s a good idea to test and refine this part of your campaign as well. Once your ad and landing page are converting well, then you can start testing titles. As you can see, all of this takes time — but you can do it in a matter of days if you send a large amount of targeted traffic to your site.
Do an A/B split test where the only difference on the sales page is the title. In other words, be sure you hold all other variables constant. This means the sources of traffic, the graphics on your page, the price, the headline and everything else should be exactly identical, with the ONLY difference being the title. It’s the only way to know for sure whether it’s the title that impacted the conversions or something else.
Run each split test until you have 30-50 sales. That’s because the more “actions” (sales) you generate during your tests, the more confident you can be of the results. At a certain point, however, you get diminishing returns – meaning additional sales don’t make much of an impact on your overall testing. As such, 30-50 sales generally mean you get enough data, without wasting your time by wading into the “diminishing returns” category.
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Consider tweaking your winning title to create even better results. After you find your best title, then you may test small tweaks (such as an influential word) to see if you can further boost conversions.
Create professional cover graphics to really showcase your winning title. You can get a great designer by searching for one in Google (e.g., “hire ecover designer”) or posting on a site like upwork.com. Be sure to do your due diligence in order to select a reputable, skilled designer who fits your needs and budget.
Final thoughts…
A good title for your product can bring you plenty of sales over the long term, so don’t cut corners when naming your product!
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