Now that you know what you’re going to sell on the backend of your lead magnet, your next step is to choose an in-demand topic for the lead magnet itself. Consider these points:
- Select a topic that’s closely related to the backend offer. People who want your lead magnet should naturally be interested in your paid offer too.
For example, if you’re selling a diet guide on the backend, then your lead magnet could be an overview of a nutrition program, a set of meal plans, or even a meal-planning app.
- Be sure this topic is something your audience wants. Check your market research to be sure there’s a demand for the topic.
- Pick a topic around which you can create a useful yet incomplete product. The useful product solves part of a problem, while the incomplete portion leads users to the paid offer.
For example, if you’re selling a copywriting course, then you might offer a sales letter template as a lead magnet. The template is useful on its own. However, in order to make the most of this template, people need to know how to write copy – and your copywriting course would help them do exactly that.
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Another example is if you offered an overview of how to write a sales letter. This is useful, as it tells people what to do (but not how to do it). In order to get the finer details, your prospects would need to purchase your copywriting course.
HINT: Be sure to choose a compelling title for your product, as many people will make the decision to request the lead magnet based on whether it has a compelling, benefit-driven title.
For example: “Dog Training 101” is a boring title that really doesn’t create any excitement among prospects.
Here’s a better title: “The Secrets of Turning a Stubborn Dog Into a Well-Trained House Guest.”
Now the third step…
Keep Reading: How To Choose a Type of Lead Magnet
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