Your next step is to build your mailing list of prospects. Here are the pieces and steps you need to take:
Create a valuable, in-demand lead magnet that’s directly related to your offer.
As always, be sure that this is a product that your market wants. This product will have two jobs:
- It will build your list, as people will exchange their email addresses for this free offer.
- It will promote the offer you created in the previous step.
As such, this lead magnet needs to be directly related to the main offer. For example, if your main offer is a resume-writing and job interview guide, then your lead magnet might be a resume template.
Insert a call to action at the end of the lead magnet to promote your offer.
At the end of your lead magnet, you’ll tout the benefits of the paid offer. Then you’ll end with a direct call to action, which is where you tell prospects exactly what they should do next (buy the offer). Ideally, this call to action should stir up a sense of urgency, as that will help boost conversions.
E.G., “Take out your credit card and click here now to get instant access to this membership site – and do it now before the next price jump!”
Craft a compelling lead page that entices prospects to join your list.
This doesn’t need to be long. A compelling headline, a set of bulleted benefit statements, and a call to action may do the trick to entice people to join your list. However, you can and should outsource this task to a copywriter if you’re not skilled with writing good sales copy, as this can mean the difference between you building a small list and a BIG list.
Choose a reliable autoresponder.
Stick with one of the big names like Aweber.com, GetResponse.com, MailChimp.com, ConvertKit.com or iContact. These services all have good reputations, and they have built-in tools such as the ability to track and test campaigns.
Create and upload an autoresponder series.
This initial series should consist of approximately five emails. Each email should be part useful content, part pitch for your paid offer. Obviously, this initial series should be directly related to your lead magnet and paid offer – indeed, it may serve as a “bridge” between the two.
Let’s suppose your lead magnet is a dieting tips report and your paid offer is a dieting guide. You can then create a five-part email series to send to anyone who requests your lead magnet. For example, “Five Secrets for Boosting Your Metabolism.” Each email would share one “secret,” and then pitch the dieting guide at the end.
Next…
Make a plan for creating additional emails promoting other products and services.
Take note: at this point you’re merely planning additional products to add to your sales funnel, as well as planning additional emails to add to your autoresponder. In other words, you’re planning out the rest of your sales funnel and how you’ll cross-promote your sales funnel. This is important to do at this step, so that you understand how all the pieces will fit together.
For example, if you plan just one product at a time, then your sales funnel is going to be haphazard. If you plan out the sales funnel all at once, then you can plan how each product in your sales funnel will naturally lead to the next product.
For example:
- Lead magnet: A dieting tips report.
- Autoresponder series: five secrets for weight loss.
- Tripwire offer: a set of meal plans and recipes.
- Core offer: a comprehensive dieting guide.
- Backend offer: access to a dieting support group.
- Backend offer: custom nutritional coaching.
- Backend offer: an exercise video.
As you can see, all products in this example are highly related, and each one leads to the next product in the funnel.
Now here’s the key: you’re planning at this point, NOT creating.
The key to this system is to focus on ONE offer, ONE platform (an email list) and ONE source of traffic. Only after you have these initial steps in place and working do you start adding additional products and traffic sources to your sales machine. That way, you don’t spread yourself too thin. You work on succeeding with those three pieces first before you add additional pieces.
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So, once your first offer and lead page are ready to go, then you need to start driving targeted traffic to this page. Here are the top traffic sources for you to choose from:
- Blogging.
- Guest blogging.
- Social media marketing.
- Email marketing.
- Viral marketing.
- Video marketing.
- Facebook ads.
- Pay per click advertising (Google AdWords).
- Advertising on niche sites.
- Affiliate program.
- Joint venture marketing.
- SEO.
And finally…
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