Internet Marketing Made Simple – Page 11

What To Include In a Bonus Toolkit

7 Items to Include In a Bonus Toolkit

Consider including these types of items in a toolkit and offering them as a bonus:

Worksheet
Workbook
Templates
Swipes
Planner/calendar
Checklist
Cheat sheet

Next…

5 Effective Video Bonuses

Are you thinking about creating a video to use as a bonus? Here are five types of videos to consider creating:

Talking-head video, where you point the camera at yourself and share information.
Demo video, where you show how to do some task.
Animation or doodle video, where you present cartoon-like figures to keep the video engaging.
Slide-share video, where you present text-slides with voiceover narration.
Combination, which is where you combine two or more of the above types (e.g., talking head and demo video).

Which brings us to the next topic…

2 Tips for Creating Engaging Bonus Videos

You can create better-looking videos by using these tips:

Watch a lot of popular videos. See how they pace the video to hold your attention, how the narration sounds, and what the visuals look like to keep people engaged.

Don’t do it all in one take. If you’re doing a talking-head or demo video, be prepared to create the video in smaller segments and splicing those segments together.

Naturally, you can also hire someone to create your video for you.

3 types of membership sites

Thinking about offering access to a membership site as a bonus? Consider these ideas:

Vault-style site, where members get all the information at once.
Monthly membership site, where members get new information every month or even every week.
Fixed-term membership site, where members get new information for a set amount of time (such as six months).

Next…

The Benefits of Using Expert Interviews as Bonuses

Thinking about using interviews as bonuses? Consider these benefits:

You can create your bonus fast and easy. For example, spend just 20 minutes recording a phone call and your bonus is about done.

The expert may help you promote the bonus. This is a big benefit if the expert has a large platform (such as a big mailing list or social media following).

You can borrow the expert’s credibility. If you’re just getting started in the niche, it’s advantageous to associate your name with the names of known experts in the niche.

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Examples From Different Niche

5 Examples of MMO Bonuses

Let’s suppose you’re offering a “make money online” course. Here are examples of bonuses you can offer to sweeten the deal:

A worksheet for picking a niche.
An app that helps people budget for a business startup.
A set of advertising templates.
A report on generating traffic.
Access to a product-creation webinar.

Here are examples from another niche…

3 Examples of Health-Related Bonuses

Let’s suppose you’re selling a book on training for a marathon. Here are three bonuses you could offer:

A fitness-tracking app.
A checklist for preparing for a marathon.
A buyer’s guide for picking the right shoes.

Here are examples from another niche…

5 Examples of Gardening-Related Bonuses

Let’s suppose you’re selling access to a membership site that details organic gardening methods. You might offer a set of delayed bonuses to increase retention, including:

A pest-identification video.
A set of organic pest-control “recipes” people can make at home.
An organic gardening checklist.
A plant-disease identification infographic.
A blueprint for building a raised flower bed.

Here are examples from another niche…

5 Examples of Travel-Related Bonuses

Let’s suppose you’ve created a video about touring France. Here are five examples of bonuses you might offer:

A self-guided tour of the Louvre delivered via an MP3 file.
A map of the best “off the beaten path” places to visit in the French countryside.
A guide to the best restaurants and hotels in Paris.
A report for tips and tricks for saving money on travel.
A video introducing the history of the top tourist spots.

Need more ideas? Here are examples from another niche…

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3 Examples of Relationship Bonuses

Let’s suppose you’re selling a guide to strengthening one’s marriage. You might offer a bonus such as:

A couple’s workbook with exercises to strengthen their relationship.
A report on how to improve communication between the partners.
A video with case studies of how different couples strengthened their marriages.

Now let’s move onto another idea…

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Steps On What Sort Of Template To Create

Take those three steps and you’ll know what sort of template to create.

Why Web Audits Make Good Bonuses

Here’s a nifty bonus to offer if you’re offering web design services or information: create a web audit. This is where you go through someone’s website (either manually or using a tool) and rate it on SEO factors, usability, web design, and similar factors. You can then offer your services or information to help them solve their website’s weak points.

How to Brainstorm an App Bonus

Apps, plugins and other software tend to be effective bonuses. However, the trick is to pick a type of app that will be really useful for your customers.

To help you brainstorm good ideas, ask yourself the following questions:

What kind of app would make my customer’s life easier?
What kind of app would make it faster for people to complete a process?
What kind of app would save my customer’s money?
What kind of app are my competitors offering?
What kind of app do my prospects say they want?

Here’s the next idea…

Two Types of Bonuses to Offer Alongside Services

Let’s suppose you have a service business, such as ghostwriting for clients. You can land more clients by offering bonuses. Here are two types of bonuses you can offer:

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A product. For example, if you offer a ghostwriting service for bloggers, then you may offer a report on getting more traffic, a collection of blog themes, or even a WordPress plugin.

Another service. For example, if you create sales letters for businesses, you might offer a set of three related autoresponder emails for free.

Next…

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How to Create a Valuable Checklist

If your main product is a “how to” information that’s covering a big task with a lot of steps, then your audience will enjoy receiving an overview of these steps in the form of a checklist. Here’s how to create a valuable checklist:

Pull the main steps and points out of your overall product. You’ll want to go page-by-page to be sure you include all steps and actions your audience needs to take to complete a task.

Use a succinct sentence to summarize each of these main steps and points. To make the checklist more valuable, list the page numbers in the main product where the instructions for each step appear.

E.G., “Create Your Headline (see page 24 for instructions).”

Encourage users to print the checklist and keep it into their workspace. This makes the checklist more useful to your customer, and it also ensures they’ll see your links and calls to action more frequently.

Next…

2 Tips for Creating a Useful Worksheet

Worksheets are good tools to help customers take action on what they’ve learned inside your main information product. Here are two tips for creating a worksheet:

Ask a lot of questions. You want to get your audience thinking about their problem, how to solve it, and how to avoid common missteps.

For example, if you have a weight-loss worksheet, then you might ask a question like this: “What do you intend to do instead of snacking when you get the munchies in the evening? List three activities: ____________”

Create a worksheet that puts people one step closer to their goal. For example, let’s suppose people want to create a sales letter headline. Your worksheet may go through the steps of helping people profile their target market, list the benefits of their product, and then brainstorm headlines around these benefits.

Next…

How to Create a Cheat Sheet

If you’re using a cheat sheet as a bonus, then check out these two best practices:

Offer succinct points. A cheat sheet should have a LOT of tips, steps and ideas, but no in-depth details about any of them.

Use graphics to make it more aesthetically pleasing. If you’re not good with graphics and design, then hire a freelancer to create an eye-catching cheat sheet design for you.

Next…

How to Create a Planner

People love planners because it helps them take the information they’ve learned and put it to work for them. Check out these two tips for creating effective planners for your audience:

Brainstorm your planner first. Make a list of all the things you do to complete a process (such as launch a blog) and when you do these steps. Then draft your initial planner around your own personal process.

Build a customizable planner. Even though you’re sharing your personal planner, be sure its customizable so that people can tweak it to meet their needs. For example, you might make a list of 10 things people need to do, but you can note that people can complete those 10 things in any order.

Next…

How to Create a Bonus Report

Here are two best practices to use when you create a report to use as a bonus:

Pick a succinct topic. Your report will be most effective if you choose one problem to solve, and then offer in-depth instructions.

For example, instead of teaching people how to write an entire sales letter, focus on teaching them how to create better headlines.

Polish the report. Be sure to proof and polish so that it’s free of typos and reads well. People will judge you by the quality of your writing, so make sure it reflects well on you.

Next…

How to Decide What Sort of Template to Create

If you want to offer a template as a bonus but you’re not sure exactly what to create, then follow these steps:

Determine the possible templates you could create on the topic. For example, if you’re creating templates for a copywriting guide, then you could offer headline templates, opener templates, P.S. templates, guarantee templates, call to action templates… or templates for any other part of the sales letter. You could even offer templates for the entire sales letter.

Do your market research. Once you know the possible templates you could create, do your market research to find out which templates are most popular. If people are buying a certain type of template, then you know creating something similar as a bonus will be an effective strategy.

Decide which template best fits your product and your prospect’s needs. In other words, which template best helps your prospect achieve their goals?

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Mistakes With Your Bonuses Or Incentives That Decrease Their Effectiveness

Now check out these potential mistakes…

3 Bonus Mistakes You May be Making

Are you making mistakes with your bonuses or incentives that decrease their effectiveness? Find out by reviewing these five bonus mistakes:

1) Not Embedding Backend Offers

Every bonus you should create is an opportunity for you to make even more money, so be sure to embed backend offers into your bonuses.

For example, let’s suppose your bonus is a low-calorie cookbook. You can offer “Volume II” of the cookbook as a paid offer on the backend.

2) Failing to Do Market Research

In order for your bonus to be effective, it needs to be something your audience really wants. That’s why you need to do your market research. A good way to do this is to find out what your audience is already buying, and then create something similar as a bonus or incentive product.

3) Creating Bonuses as an Afterthought

You should be planning your bonus at the same time that you’re planning your main offer. That way, the two products will complement each other.

How to Use a Private Group as a Bonus

One of the main advantages of using a private group as a bonus is that if people ask for a refund on the main offer, then they’ll lose access to the group (and the friends they’ve made in the group). That’s why you’ll want to make sure your customers participate in the group, which will make it more difficult for them to leave.

Follow these two tips:

Interact with all members. You should personally be posting regularly in the group, starting discussions, and commenting on posts in order to get people to be more active.

Encourage new members to introduce themselves. You may even offer an extra incentive (such as access to a report) to anyone who actively participates in the group.

Next…

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How To Turn Existing Content Into a Fresh Bonus

8 Ways to Turn Existing Content Into a Fresh Bonus

Another quick and easy way to create a bonus offer is to see if you can repurpose any of your existing content. Check out these simple ways to turn existing content into a fresh bonus:

Use your best blog articles, newsletter articles or social media posts to create a bonus.

Take an excerpt out of a larger product to use as a bonus.

Use the transcripts from an audio, webinar or video to create a report.

Turn an article or report into a slide-share video.

Turn a report into a multipart ecourse.

Turn an ecourse into a report.

Compile multiple pieces of content to create a “vault” membership site.

Convert an article or report into a webinar.

Now check out these ideas…

2 Best Practices for Repurposing Content

If you’re turning existing content into a bonus, then you’ll want to keep these best practices in mind:

Update content as needed. If the content is a little older, then depending on your niche you may need to rewrite it to reflect newer information.

Use only the best content. Not every word of your existing content is gold, so be ruthless during the editing process and get rid of anything that’s not useful.

Next…

4 Ways to Increase the Perceived Value of a Bonus

A bonus should help boost the overall perceived value of your offer. In order to effectively do this, the bonus itself needs to be valuable. Check out these proven ways to increase the perceived value of your bonus:

Offer advanced/expert level information. Higher-level information is viewed as more valuable than beginner-level information.

Provide tools to help customers achieve a goal. This includes items such as checklists, worksheets, templates, apps, calculators and similar tools.

Consider offering a physical product. These carry higher values than digital (downloadable) products.

Offer in a format other than text. Audios, videos, and live events (like webinars) carry a higher perceived value than text-based products.

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Places To Find Licensed Products

4 Places to Find Licensed Products

Here’s how to find private label rights content and other licensed products:

Search Google. Search for your niche keywords (like “gardening”) alongside words like “PLR” or “private label rights.”

Seek them out on ClickBank.com. Check the marketplace and use the search term “PLR” or “private label rights” to find offers.

Solicit recommendations. Ask your colleagues, contacts and followers to recommend PLR products.

Source them from a known high-quality provider. For example, get your PLR from a reputable provider such as Jimmy D. Brown at PrimePLR.com.

Here’s the next tip…

How to Get Awesome PLR Content

The key to buying high-quality PLR content is to do your due diligence before you make a purchase. Do your research and answer these questions:

Is the PLR from a reputable seller?
Is the PLR engaging and well-written?
Is the content factual/accurate?
Does the PLR fit your needs?
Does the content license allow you to turn the content into a bonus/incentive?
Does the PLR fit your budget?

Next…

4 Ways to Make PLR More Unique

If you use PLR content directly out of the box, then you’re going to be using content that dozens or even hundreds of others are using. You can make your PLR unique using the following tips:

Rewrite the introduction and conclusion. Build anticipation in the intro, and include a call to action in the conclusion for a related offer.

Rearrange the content. E.G., If you’re sharing a list of 10 tips, then rearrange the order to make it more unique.

Reflect your voice. Tweak the content with words and phrases that reflect your unique style.

Revise the content. Make it unique by removing unnecessary fluff and adding in your own tips, examples and stories.

Next…

Another Unique Way to Use PLR Content

Another way to make PLR content more unique is to excerpt out sections and/or compile multiple pieces from different content.

For example, if you have 10 PLR articles, you can compile them to create a bonus report.

Another example: take an excerpt out of a long ebook to create a report.

Still another example: combine a report, a set of articles, and excerpts from an ebook to create something entirely new.

Next idea…

Two Effective Ways to Crowdsource

There are two ways to get other people to create your bonus for you. Specifically:

Ask other experts to contribute to your bonus. For example, ask a dozen or more experts to all contribute an article, and then compile them into a bonus report. Or ask those experts to join a webinar as a guest on a panel.

Ask members of your niche to help you create a bonus. For example, if you’re creating a weight-loss bonus, then ask members of your audience for their best dieting tip or even their favorite low-calorie recipe.

Next…

Where to Find Experts to Create Your Bonus

So, you’ve decided you want to get several experts together to help you create your bonus. Here’s where to find these experts:

Search Google for your niche keywords. See who has the most popular sites, blogs, newsletters and other platforms in your niche.

See who’s selling popular products. Check out Amazon, ClickBank and similar sales platforms to see who has the bestsellers.

Seek active social media participants. Again, look for those who have the most popular social media pages and groups in your niche.

Scan affiliate contests. Those who land on affiliate leaderboards in your niche are good candidates for helping you create a bonus.

Next…

What to Look for in a Potential Contributor

The key to creating a great bonus is to find contributors who create great content and have awesome reputations. You’ll also want to look for people with big platforms (like a popular blog), because a good contributor will usually help you promote your offer.

Do your research in order to answer the following questions about each potential contributor:

Does the contributor have at least one popular (large) platform, such as a newsletter, social media page, blog, forum or group?

Does the contributor have a good reputation in the niche?

Does the contributor typically post high-quality content on their own sites?

Does the contributor create high-quality products?

If you can answer “yes” to all questions, then that person would make a good contributor.

Next…

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Use This Template Email to Land Contributors

The best way to get other experts to contribute to your bonus is to build relationships with them first, and then later ask if they’ll contribute to your product. Once you’ve built relationships, then you can use a template that looks something like this to recruit contributors:

Subject: Looking for a [topic] expert…

Hi [Name],

I’m creating a [type of product] that’s all about [few words explaining what it’s about], and I need a [topic] expert – naturally, I thought of you!

Let me explain…

What I’d like is 15 minutes of your time to interview you on [topic]. I’ll then use the transcripts to create the product. In exchange for your time, you’ll get an opportunity to promote your website and offers at the end. Since this offer will go out to [approximate number] customers, you can anticipate plenty of traffic, exposure and sales for your small investment of time.

You’re my first-choice expert for this interview, so please hit and reply to let me know ASAP if you’re able to share some wisdom on the phone. I look forward to hearing from you!

[sign off]

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Places To Find Your Next Freelancer

4 Places to Find Your Next Freelancer

One of the keys to finding a great freelancer to create your bonus is to initially cast a wide net. The more potential freelancers you review, the more likely it is that you’ll find the best one to meet your needs and budget.

Here’s where to look:

Search Google. Be sure to check both the organic results as well as the sponsored ads.

Post projects on freelancing sites. These sites include upwork.com, freelancer.com and guru.com.

Ask your colleagues and contacts. Send private emails or messages, post publicly on Facebook, and blog about your needs.

Create a want ad. You can place an ad in a local newspaper, or even on a website like CraigsList or a local employment group on Facebook.

Next…

5 Questions to Ask Before Hiring a Freelancer

You’ve decided to hire a freelancer to create your bonus product. Do your due diligence so you can answer the following questions about each potential freelancer you’re considering:

Does the freelancer have an impressive portfolio?
What do the references say about the freelancer?
Does the freelancer have good feedback and ratings on freelancing sites (where applicable)?
Does a Google search show that the freelancer has a good reputation for providing high-quality work?
Does the freelancer’s rate fit your budget?

Next…

5 Things Every Project B.R.I.E.F. Ought to Include

One of the keys to getting great results when you’re outsourcing is to create an effective project brief for your freelancers. Here are five things every B.R.I.E.F. ought to include:

Bountiful Details: Your freelancer isn’t a mind reader, so provide plenty of details such as the working title, purpose of the product, what you want readers to do when they’re finished reading, and everything else the freelancer knows to create a good end result.

Requirements: These are the specifics, such as how long you want your product to be, whether you want graphics included, and similar requirements.

Invitation to Ask Questions: You want to make sure your freelancer doesn’t feel like they’re bothering you if they ask questions.

Examples: First you tell your freelancer what you want, then you show them examples so they truly understand what you’re looking for.

Formatting Instructions: For example, you might tell your freelancer you prefer to have a text document that includes lots of bulleted lists.

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How To Create An Effective Bonus

Find Out What Your Audience Wants

Don’t even think about creating a bonus until you know what your audience wants. Here’s how to do that:

Find out what they’re already buying. Search marketplaces like Amazon.com and ClickBank.com, and take note of the bestsellers in your niche.

See what marketers are advertising. If a marketer spends money promoting a product, then that’s a good sign that it’s an in-demand offer.

Check what the big sites in your niche are selling. If several marketers are selling similar products, that’s a sign that the product is popular.

Ask your market. But don’t depend on this method in isolation, because people’s survey answers don’t always match their actual behavior.

Next…

Use This Bonus Worksheet

Use this worksheet to decide what sort of bonus to create. Answer these questions:

1. What is your main product?

2. What is the main goal of your product?

3. Is there a bonus you could offer that would make it faster, easier, etc. for people to accomplish this main goal?

4. Is there a bonus you could offer that helps people take a step directly before they start working on the main goal or directly after they complete the main goal?

5. Is there any step in the process that could use more in-depth instruction?

6. Brainstorm all the tools, information and resources you could provide to help people achieve the main goal.

7. Which of these tools, information and resources are in-demand in your audience?

8. Which of these tools, information and resources are relatively easy for you to create and deliver?

Once you’ve answered these questions, you should have plenty of ideas for bonus products to offer alongside your main product.

3 Factors for Creating a Great Title

Your title can make or break your bonus (and your entire offer as a whole). That’s why you’ll want to create a title for your bonus product that possesses these characteristics:

It’s benefit-driven. Determine the top benefits of your bonus product, and then include them in your product title. Here’s a real-life example: “How to Win Friends and Influence People.”

It includes “trigger” words. Whenever possible, include powerful sales trigger words such as you, how to, easy, quick, fast, discover, reveal, secrets, amazing, new, scientific, proven, better, surprising, startling… and similar.

It arouses curiosity (where applicable). E.G., “Discover the Secrets of Rapid Weight Loss.”

Next…

Titling Templates You Can Put to Work ASAP

As you start brainstorming titles for your bonus product, use these templates:

How to [Get a Benefit]. E.G., “How to Instantly Whiten Your Teeth.”

The Secrets of [Getting a Benefit]. E.G., “The Secrets of Enjoying Luxury Travel on a Shoestring Budget.”

Everything You Need to Know About [Topic]. E.G., “Everything You Need to Know About SEO.”

[Number] Amazing Tips for [Getting a Benefit]. E.G., “27 Amazing Tips for Rapid Weight Loss.”

How to [Get a Benefit] in Just [Some Short Amount of Time]. E.G., “How to Land Your Dream Job in Just 60 Days From Now.”

How to Tell If [You Have Some Problem] – And How to Fix It. E.G., “How to Tell If You Have a Slow Metabolism – And How to Fix It.”

The Ultimate Guide to [Some Topic]. E.G., “The Ultimate Guide to Launching a Six-Figure Business.”

[Number] Tricks and Tips for [Getting a Good Result]. E.G., “17 Tips and Tricks for Beating Your Personal Best in Your Next Marathon.”

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Five Simple Ways to Create a Bonus

Ready to start creating your bonus? Here are five ways to do it:

Do it yourself.
Outsource to a qualified freelancer.
Purchase licensed products (such as private label rights content).
Crowdsource (get experts or other contributors to create it).
Repurpose your existing content.

The method you choose depends on:

How much time you have to devote to product creation.
How much money you can invest in the process.
Whether you have the skills to do it yourself.

Next…

DIY Tips for Creating an Amazing Bonus

If you’ve decided to create a bonus yourself, then check out these three tips:

Choose reputable sources. If you need to do research to create your bonus, be sure to get your information from reputable sources only (such as known experts, universities, academic journals and similar).

Create an outline. Be as thorough as possible. Browse similar products to see what they included, and then make your product even better (by including more benefits).

Cut out distractions. When it’s time to create, then shut off the TV, close unnecessary browser windows, and turn off the phone.

Next…

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Ideas For Using Bonuses And Incentives Effectively – Part 2

How to Embed Offers in Bonuses

Your bonuses give you another opportunity to make money, so be sure to promote related offers within your bonuses. Here’s how:

Include a “recommended resources” section in a report or book.
Soft sell a recommendation directly in the content.
Include a promotion at the end of the product.
Create a “featured product” as at the beginning.
Include a link and call to action inside the app dashboard, private group or membership site.
Promote the backend offer via email to customers.

Next…

2 Call to Action Templates

The backend offers inside your bonus products will be even more effective if you include a call to action (CTA). This is where you specifically tell your prospects what you want them to do.

Check out these two example templates:

Example 1: “If you liked this funding checklist, then you’re going to love getting your hands on the complete collection of business start-up checklists. Click here to get this package now…”

Example 2: “As you can see, these meal plans make it faster, easier and delicious to lose weight. But if you’re like me, then you’re going to want to do your meal planning on your phone, laptop or tablet. That’s why you’ll want to click here to get my recommended meal-planning app today!”

How to Profitably Splinter a Bonus

One way to start selling more of your main product is to create a great bonus – and then “splinter” that bonus. That means you sell the bonus by itself as a tripwire offer, and then upsell the main product on the backend.

For example, let’s suppose your main offer is a copywriting course and one of your bonuses is a set of headline templates. You can sell this template pack for a low price (such as $10) to get people into your sales funnel, and then sell the main course on the backend.

How to Deliver Affiliate Bonuses Instantly

If you’re an affiliate, then you know that delivering bonuses manually can really become a time-consuming task if you’re promoting a popular product. Here are two ways to automate the process:

Use a sales platform that delivers bonuses automatically. One such example is JVZoo.com.

Ask the vendor for a special download page. If you provide a lot of volume for a vendor, they may be willing to give you a special link where your customers end up on a personalized download page that includes your bonus.

Here’s another tip…

Use Unannounced Bonuses…

An unannounced bonus doesn’t help with conversions, obviously. However, this sort of bonus does boot customer satisfaction, which in turn reduces refunds and increases future purchases.

You’ll want to put the unannounced bonus in multiple places so that all customers see it, including:

On the download page.
Inside the main offer.
In follow-up emails you send to customers.

Here’s another idea…

Create Hybrid Bonuses

Hybrid products are those that are part digital and part physical products that you need to ship. For example, you might make the main product a digital product, and then offer a physical bonus.

Here are the advantages of a hybrid offer:

The digital portion of the product provides instant gratification, which boosts customer satisfaction.
The physical portion of the product boost the perceived value of the offer while reducing refunds (since people need to ship it back to get a refund).

Which brings us to the next point…

3 Examples of Hybrid Bonuses

What does a hybrid product look like? Here are three examples:

Example 1: You might offer a weight loss guide in digital form, and then offer a set of accompanying exercise DVDs as a physical bonus.

Example 2: You offer a debt-management guide as a main product, and then offer a physical debt-management workbook as a bonus shipped in the mail.

Example 3: You offer a copywriting course that’s instantly downloadable, and then offer a copywriting app (that scores sales letters) as a shipped bonus.

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