Internet Marketing Made Simple – Page 15

How to Monetize Your Blog

You’ve probably heard that it’s a good idea to start blogging, no matter what niche you’re serving. But the question is, how do you make money with your blog? That’s what this tutorial will help you sort out.

Let’s get started…

Step 1: Know Your Options

The first thing to do is understand all the different monetization options that are available to you. These include:

Promoting Your Own Offers

This tends to be the best and most profitable option, because it’s both profitable upfront as well as on the backend (since you build a list of proven buyers).

Promoting Affiliate Offers

Many bloggers promote affiliate offers, which is a great option. You can promote infoproducts until you develop your own. It’s also a great option if you don’t intend to develop your own products (such as if you’re selling physical products).

Building a List

Some bloggers don’t promote anything on their blog, and instead focus on getting readers onto their mailing list. (From there, they promote their own offers and/or affiliate offers.)

Selling Ad Space

The key to this method is to vet all advertisers, ads and offers. That way, your blog doesn’t become associated with anything unsavory.

Inserting CPA offers

Here’s where you place a CPA (cost per action) offer on your blog, like Google AdSense (which is where you get paid per click). This is a last resort offer, as you can generally make more money using the other methods mentioned above.

TIP: You can learn more about Google AdSense here: https://www.google.com/adsense/start/.

Next…

Step 2: Select One Primary Method

Next, select one primary monetization method. For example, you might choose to sell affiliate offers, with the intention of switching to your own offers as you create them.

Step 3: Plan Your Content

Now that you know how you’re going to monetize your blog, you can now plan your content in a way that supports your monetization goals.

For example, if you’re selling affiliate offers, then you’d plan content that includes how-to and tips content (with soft sells embedded), case studies, product reviews and product comparisons.

Another example: if you’re building a list, you’d post a lot of useful content and then point people to your lead page to get your BEST content.

Step 4: Test and Tweak

Finally, the last step is to test and tweak everything to maximize response and profits. This includes:

Testing headlines, calls to action, graphics and other parts of your ads.
Testing the various components of your lead page.
Testing which offers you promote.
Testing placement of ads.
Testing article topics and headlines.

In other words, test every major component of your blog and ad campaigns to boost response.

Conclusion

The key to monetizing your blog is to choose one main monetization method, and then create content designed to support this method. In other words, don’t haphazardly post content. Instead, every piece of content should be strategically created to help you establish your authority, impress your readers and presell an offer.

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How to Write a Compelling Sales Letter

Your sales letter can make or break the success of your course or other infoproduct. Ideally, you should outsource this task to a talented copywriter in order to maximize conversions. If that’s not feasible, however, then you’ll want to use this tutorial as a starting point for creating a compelling sales letter.

Step 1: Profile Your Target Market

The first thing you need to do is learn as much about your market as possible. To that end, research the audience demographics (e.g., “dog owner demographics”), being sure to stick to reputable sources. Then spend time reading discussions from your market or even surveying them to learn more about their problems and what they want.

Step 2: List Your Product Features and Benefits

Your next step is to list all your product’s features and the associated benefits of those features. Be sure to also create your USP (unique selling proposition), which is the one thing that sets your product apart from similar products.

Step 3: Craft a Compelling Headline

Now that you know the benefits of your product, showcase your biggest benefits (and, ideally, your USP) in the headline of your sales letter.

E.G., “Discover the Easy Way to Lose Weight… Without Hunger Pangs, Cravings or Feeling Deprived!”

Step 4: Define the Problem

The opener of your sales letter should engage your reader and define the problem.

E.G., “Do you ever feel tired and short of breath after climbing a flight of stairs?”

Step 5: Offer the Solution

Your next step is to offer your product as the solution to the reader’s problem, and then list all the benefits of your product (typically in the form of a bulleted list).

E.G., “You’ll get a full three months’ worth of meal plans, recipes and grocery lists – weight loss is easy when we do all the planning for you!”

Step 6: Provide Proof

Your readers are a little skeptical of your claims, which is why you need to prove them. You can do this by providing the following types of proof:

Case studies.
Testimonials.
“Before” and “after” pics.
Videos.
Screenshots.
Media clippings.

… And anything else that proves that what you say is true.

Step 7: Raise and Handle Objections

Your next step is to raise the objections people have to buying your product, and then handle them.

For example, if people think your product won’t work, then offer a guarantee.

Another example: if people think your product is too expensive, then justify the price (showing them how they can’t afford to NOT buy it).

Step 8: Offer a Call to Action

The final step is to tell your prospects to take action. Whenever possible, give them a good reason to do so now.

E.G., “Take out your credit card and click the buy button below – because the sooner you get started, the sooner you’ll start liking the person looking back at you from the mirror!”

Conclusion

You just received an overview tutorial of how to craft a compelling sales letter. Be sure to have this article ready for easy reference the next time you start writing a sales letter!

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How to Create a Course Your Customers Will Really Love

Whether you’re talking about a text-based course or a video course, customers tend to love these types of products. And you’ll love selling them, since the high perceived value means you can charge more for a course versus other infoproduct formats (such as ebooks).

So, with that in mind, check out these three steps for creating courses your customers will love…

Step 1: Do Your Market Research

The first thing you need to do is figure out what your audience wants. A good way to do this is to find out what they’re already buying. You can check:

Udemy.com to see what sort of video courses they’re buying.
Marketplaces like Amazon and ClickBank to see what sort of infoproducts they’re buying in your niche.
Websites in your niche to see what they’re selling.
Paid advertisements (such as sponsored ads) to see what they’re promoting.

Look for bestsellers and multiple vendors selling similar topics – these are both signs that a particular topic is “hot” in your niche right now.

Select a topic that looks like it will sell well, and then move to the next step…

Step 2: Decide What to Include

Next, you need to decide what to include in your course and start creating your outline. To do this, take two steps:

Brainstorm. Think up all the sub-topics, steps, tips, examples, mistakes, etc. you’d like to include in your course.

Research. Find out what similar infoproducts. Use this information for inspiration – do NOT copy.

NOTE: While you may choose a topic that others have done before, and you may even look to similar products for inspiration, your goal is to create something fresh. This means:

Sharing novel tips.
Sharing unique information such as case studies, personal stories and personal examples.
Sharing information in a new way, such as turning a step-by-step formula into an acronym/formula. (E.G., “AIDA” (attention, interest, desire, action) is an acronym that describes a copywriting formula – you can create your own acronym-based formula around a step by step process.)

Next step…

Step 3: Develop Your Course

Once you know what all information you want to include, then organize it into a step-by-step format. If you’re delivering the course in parts, then create equal-sized modules. (E.G., you might create a 12-module course and deliver one lesson/module per week for three months.)

Keep these tips in mind:

Use a light, conversational tone. Look at this article as an example.

Add relevant stories to keep people engaged. For example, what problems did you have when you first started with this niche topics? What mistakes did you make?

Add value to your course. Offer worksheets, checklists, templates, swipes, planners and cheat sheets to help people take action on what they just learned.

Proof and polish. If you have errors in your course, people will judge the information as a whole to be low-quality. If needed, hire someone to proof and fact-check your course.

Insert backend offers. Promote related products and services inside your course.

As always, you can outsource this entire task to a freelance writer (or video editor) to produce a polished end result.

Conclusion

You can easily turn a course into a premium offer or even a residual income offer, which is why you’ll want to start creating your own courses!

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Product Creation: Plan a Marketing Strategy, Part 2

Last time you received an overview of setting up your lead page. Now what you need to do is get traffic to that lead page so that you can start building your list and promoting your package to these prospects.

With that end in mind, here’s an overview of some of the most effective ways to drive traffic to your lead page…

Use Social Media Marketing

If you’re not already using social media (such as YouTube, Twitter, Facebook, LinkedIn and similar), now is a good time to start. Follow these general best practices:

Don’t spread yourself too thin. Determine the top two or three sites where your niche congregates, and focus on building your networks there.

Fill out your profile completely. Use branded images, include your web link, and fill out a few lines about your business.

Share a lot of useful content. You won’t get too far if you post a lot of promos. Instead, focus on promoting really useful content that’s likely to get shared, and use this content to send people to your lead page.

Interact with your followers. Like, share and reply to content that your followers post on your page.

Install social media buttons on your blog. This makes it easy for blog visitors to share your content more widely.

Next…

Utilize Guest Blogging

The idea here is to create high-quality content, include a link to your lead page, and then publish this content on other peoples’ blogs. You can find these blogs by searching Google for your niche keywords (such as “dog training”) alongside words such as:

Guest blogging.
Submit article.
Guest article guidelines.
Blogs that accept guest content.
Guest blogging guidelines.
Article submission.
Article submission guidelines.

Once you find suitable opportunities, be sure to read and follow their guidelines carefully.

Do Joint Ventures

The idea here is to team up with other people in your niche, and then co-promote each other. For example, you can promote each other’s lead pages in your respective newsletters, on your blogs, and on your social media pages.

Place Paid Ads

Still another good way to drive traffic to your lead page is with paid advertising on niche sites or by using ad platforms such as Facebook or Google. Follow these tips:

Choose a highly targeted audience. Whether you’re picking keywords or selecting an audience, aim for a targeted, narrow audience. The more targeted your audience, the higher conversion rate you’ll enjoy.

Test your ads. Track and test until you’ve got a good conversion rate with your ad campaigns.

Start small with new venues. Do a small ad buy on new venues to test the waters. If you get a good response, then you can invest in a bigger ad buy.

Next…

Set Up an Affiliate Program

Still another way to get traffic to your site is by setting up an affiliate program. In this case, however, you’ll want to drive traffic directly to your sales page for the package (not to a lead page). That way, affiliates can do the pre-selling, and they won’t have to worry about losing out on commissions when you promote products to your list.

Follow these tips:

Use a reliable platform. For example, most affiliates like and trust ClickBank.com, because they know they’ll get paid.

Offer at least 50% commissions. You may offer higher commissions for super affiliates and special partners.

Make it easy to promote. Give your affiliates emails, blog posts, graphical ads and other materials to promote your offer.

Motivate affiliates. You can offer coupons, flash sales, do affiliate contests, and even just send out weekly emails to motivate your marketing partners.

ACTION STEPS: Your task today is to continue developing your marketing strategy. Note that your strategy should focus on getting one advertising method up and running (and getting results) before you add another method.

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Product Creation: Plan a Marketing Strategy, Part 1

You’ve now completed all the steps required to create your first profitable package out of PLR content, get the bonuses ready, and get your website ready to start taking orders. Your next step is to design a marketing strategy for your package.

Take note that the in-depth steps and details required in setting up a marketing strategy are beyond the scope of this guide. Nonetheless, over the next two days you’re going to get an overview of what to do so that you can get off on the right foot.

To that end, we’re going to focus on a very simple strategy:

Set up a lead page so that you can begin building a list of likely buyers (that’s today’s lesson).
Send traffic to this lead page (that’s tomorrow’s lesson).

Let’s get started by looking at the pieces you need to snap into place to set up your lead page…

Create a Lead Magnet

The first thing you need to do is create an attractive product that you can use to entice people to join your list. Your lead magnet should have the following characteristics:

Valuable. Your lead magnet should be something that you could easily sell. Indeed, it may be something that your competitors ARE selling, but you’re giving it in exchange for an email address.

Desirable. Do your market research to see what your audience wants, and create something that’s even better than what’s currently on the market.

Easy to deliver. You want to distribute a lead magnet automatically, without any manual labor on your part. That’s why you’ll want to choose a digital product such as a video, access to a membership site, report, tools (like templates and worksheets), apps, or similar.

Keep in mind that you don’t need to create your lead magnet from scratch, nor do you need to outsource it. There are two other options:

Use PLR content to create it. Just follow the steps from earlier in this guide to create something valuable, useful and unique.

Splinter off a part of your paid package. If you have multiple tools and resources in your package, then pull one out to give away for free. For example, if you have a copywriting package, then pull out a sales letter template to use as a lead magnet.

The advantage of splintering is that your lead magnet naturally leads to the paid product, so your call to action is easy. E.G., “If you liked this resource, then you’ll love the entire package. Click here to claim your copy now before the price jumps!”

Set Up a Lead Page

Your next step is to set up a mini sales letter to promote your lead magnet. This doesn’t need to be long: a benefit-driven headline, a bulleted list of the half a dozen of the top benefits, a call to action will suffice.

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Develop an Autoresponder Series

Finally, you’ll want to set up an initial autoresponder series of around three to five emails to promote your package. This series should do the following:

Provide useful information, which helps build trust with readers and solves part of their problems.
Promote your package as the solution to the rest of their problem.

For example, if you’re selling a copywriting package, then your autoresponder series might be, “The Five Steps to Crafting a Cash-Pulling Sales Letter.” Each email shares an overview of one step, and then at the end of the email you promote the package as the solution to the reader’s problem.

ACTION STEPS: Your task is to start planning your marketing strategy. Answer these questions: What sort of lead magnet will you use to attract prospects? What sort of emails will you send to convert these prospects into buyers? Once you’ve worked out the details, then create a plan for how to implement these details. For example, commit to spending next two or three days creating your lead magnet, your lead page and your initial autoresponder series.

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Product Creation: Complete The Site Set Up

Today your task is to finish setting up your website so that you can begin taking orders.

Take note that providing in-depth instructions for this process is beyond the scope of this guide. As such, I’m providing a checklist/overview of the steps you need to take. As always, you do not need to do these steps yourself if you’re not comfortable with the technical side of your business. You can easily outsource any of these steps to a reputable freelancer.

Take a look…

Set Up an Email Address

Go through your webhosting account to set up an email address that you’ll use for your contact page and other uses.

Create Your Payment Button

Earlier in this guide you chose a payment processor (such as PayPal or ClickBank). Now you need to create a payment button on this platform using the site’s instructions. Once your button is ready to go, then insert it into your sales letter.

Create Legal Pages

You’ll want to talk to an attorney about these pages, or use standard fill-in-the-blank template forms from a reputable legal site like Nolo.com. At a minimum, you should have a “terms of service” and “privacy policy” page.

Create a “Contact” Page

This page should list your contact information and/or provide a link to your help desk. You may also list FAQs and other resources on this page to help decrease customer service inquiries.

Upload All Pages

Your next step is to upload your sales letter, legal pages, contact pages and any other pages that need to be uploaded. (You should have already uploaded your package files and download page on a previous day, but double check that it’s done.)

Check That Everything Works

Your final step today is to check that everything works. Follow these steps:

Check that all links on your page work (sales letter, contact page, legal pages, download pages and download files).

Check that all forms/scripts work, such as your payment button.

Be sure your email address works to both send and receive email.

Make a test purchase (or ask a friend to do it) to be sure the entire process runs smoothly from the payment button to the download page.

ACTION STEPS: Your task today is to walk through the above steps to get your website set up. This includes creating your payment button, uploading all necessary files, and then checking that everything is in good working order. Once this step is done, you are now ready to begin accepting orders on your website!

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Product Creation: Create a Sales Letter

You can have the best package in your market, but you won’t make sales unless you also have a really good and compelling sales letter. That’s why you’re going to want to follow these tips for creating your own high-converting sales letter…

Check Out the Template

The bonuses in this package includes a sales letter template, so please be sure to apply the following tips as you use the template. This will help you create a higher-converting sales letter.

Which brings us to the next tip…

Know Your Audience

Before you fill in a single word into the sales letter template, you need to know your audience. The more you know about them, the easier it will be for you to create content that really resonates with them.

For example, let’s suppose you have a list of dog owners, and you assume that these folks own labs, golden retrievers and the like. But perhaps the reality is that the majority of your list owns small dogs. If you create a sales letter that has pics of big dogs and refers to big dogs, it’s not really going to resonate with the audience.

So, how do you learn more about your audience? In these ways:

Research your audience. You can learn more about your audience by researching their demographics (e.g., “dog owner demographics”).

Listen to your audience. Visit communities like niche blogs, forums and social media groups to get a better understanding of what your market wants and how they think.

Ask your audience. You can create a formal survey and distribute it, or you can simply ask questions informally (such as on social media) to learn more about your audience demographics, what they want, etc.

Next…

Focus on Benefits

As your prospect reads your sales letter, they’re going to be thinking, “What’s in it for me? Why should I buy this?”

Your sales letter needs to answer that question by focusing on all the benefits of your package.

Also, ask yourself these questions:

What are all the benefits in each piece of your package?
What is the overall benefit of the package?
What benefits does your audience most want?
Why should your audience buy your package instead of the competitor’s product?

See the included template in this package to see how it showcases the top benefits in the form of a bulleted list.

Overcome Objections

Another thing that happens as your audience reads your sales letter is that they’re looking for reasons to NOT buy the package. These are called objections, and your sales letter needs to raise and handle these objections.

Some objections are fairly common no matter what you’re selling, such as:

Price objections. Whether you’re selling something for a low price or a high price, you need to justify the price.

Believing the product won’t solve the prospect’s problem. You can overcome this problem with risk-reversal (a guarantee), as well as proof in the form of testimonials, screenshots, case studies, videos and similar evidence.

You’ll need to spend some time brainstorming what other objections your audience might have, and then handle those objections. For example, is your audience likely to think they’re too busy to use your information? If so, provide strategies that get results more quickly.

A specific example: if you’re creating a weight-loss package for busy parents, then you might create a bonus report on HIIT (high intensity interval training) to overcome the “too busy” objection. HIIT takes much less time to do than slow, steady-state cardio, so users can get done with their workout in half the time.

Create a Call to Action

Finally, be sure to create a call to action that tells people what to do (click the payment button to purchase the product), and why they should do it now. This “reason why” might be to start getting results ASAP, or it might be to take advantage of a limited-time discount and/or bonus.

ACTION STEPS: Your task today is to create your sales letter. Be sure to take a look at (and use) the sales letter template included in this package!

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Product Creation: Choosing a Profitable Price

Now things are getting exciting, because your package is ready to go! But before you can start accepting orders, you need to decide on a price.

At the beginning of this process, you basically decided on a rough price point – either somewhere in the neighborhood of $20 or $97. Now you need to make a final decision about the exact price-point.

Follow these tips and steps:

Do Your Market Research

The first thing you want to do is research similar products and packages in your niche to see how much the competition is charging. Ideally you want to compare apples to apples – i.e., other packages. If others aren’t selling packages like yours, then compare products that are somewhat similar, like courses, access to membership sites and similar.

As you do your pricing research, ask yourself these questions while comparing your package to similar packages:

What makes my package worth MORE?
What makes my package worth LESS?
How does my branding affect pricing?
Does my website and packaging look professional and reflective of the price point? (E.G., you can’t sell a $100 package on a $5 website, if you know what I mean.)
Can I justify my chosen price point?

Generally, you’ll find that other similar packages will fall within a price range (such a $5 to $50), with most falling into a more narrow range (such as $17 to $37). Start by focusing on this narrower range, and then price your package up or down depending on the answers to the above questions.

When in doubt, pick something in the middle or the narrower range. So, for example, if most marketers price similar packages from $17 to $37, you’re generally safe with a price point around $20-$25.

Follow Pricing Best Practices

Marketing researchers and experts have shown time and again that prices ending in “9” or “7” tend to do better. For example, instead of using a price point of $20, you’d choose one of the following:

$19.99
$19.97
$19

Or instead of choosing $100 (which psychologically seems like a lot), you choose one of the more “palatable” figures of:

You can of course choose $99.99, $99.97, $97.99 or $97.97. At this level, however, it looks less expensive to drop the cents and just use $99 or $97.

Will that work for your audience? That brings us to the final point…

Commit to Testing

While the guidance above gives you a good starting point when it comes to picking a price point, ultimately the only way to discover the best and most profitable price point is to let your audience vote with their wallets. This means testing different price points such as $19 and $29, as well as testing small increments (such as $19 versus $19.99).

ACTION STEPS: Your task for today is to do your market research and pick a price point for your package. Then commit to testing this price point in the future using a split-testing tool.

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Product Creation: Preparing Your Package

Your main package and bonuses are almost ready to go. Now you need to prepare them for delivery. Let’s take a look at the pieces you need to snap into place:

Ecover Graphics

Ideally you need the following graphics:

A graphic for each piece in your package, including bonuses.
A graphic for the package as a whole.

That way, you can use all the individual ecover graphics in the sales letter next to your description of each piece. You can use the overall package graphics in the sales letter too, as well as in ads.

If you don’t have the skills to do this yourself, then outsource it to someone on fiverr.com, upwork.com or similar. People often make the decision to purchase based in part on how professional your package looks, and good graphics add to the attractiveness and professionalism.

Interior Design

Your new customers will judge your package by whether it looks professional once they start scrolling through the pieces. That’s why you want to make sure you have a crisp, professional interior design. You can use a template for your word processing software (such as a template for Microsoft Word) to create this professional look. Be sure your header and footer look professional and are branded without being distracting.

Convert to PDF

Once everything is ready to go, then you need to convert all your text files (such as your .doc files) to PDF. In order to do this, you’ll need a PDF converter.

For example:

Adobe.com Acrobat, which is the original professional tool for converting and creating PDFs.

SmallPDF.com.

SodaPDF.com

PDF2go.com

You can search Google for “Word to PDF converter” or even just “PDF converter,” and you’ll find plenty of options. Be sure to choose a solution that creates clickable links in your PDF, as not all converters do this.

Package the Files

Your next step is to create a .zip file, which lets you place all the pieces of your package into one compressed file. A popular zip tool is WinZip.com, though as usual you can find other solutions by searching Google if WinZip doesn’t meet your needs.

Create Your Download Page

Finally, you need to upload your .zip file to a hard-to-guess URL on your website, and then link to it from a hard-to-guess or protected download page. This download page is where customers will go to collect the package immediately after they complete payment.

If you’re not techie and don’t know how to create a download page or upload files, then find a freelancer to do it for you (on fiverr.com, upwork.com or similar). Do your due diligence and choose someone trustworthy and reputable since they’ll have access to your website.

ACTION STEPS: Your task today is to walk through the steps you just learned to get graphics, prep your package, and get it uploaded to your website. Alternatively, you can use today’s time to find a freelancer to do these steps for you.

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Product Creation: Finish And Proof The Bonuses

Yesterday you worked through some issues with regards to creating or setting up your bonuses. Today you have one more issue to consider…

What will you promote from within your bonus?

That’s right, one of the benefits of a bonus is that it gives you yet another opportunity to sell a related offer. Ask yourself this question to decide what to promote:

What sort of product would be a good fit with both the bonus and the main package?

Your main package provides a solution. Your bonus provides another part of the solution. The offer you sell on the backend of the bonus should provide yet another piece of the solution.

For example: Your package is about learning how to write high-converting sales letters. Your bonus is a set of sales letter templates. The related offer you promote from within the bonus is a personal coaching/sales letter critique offer.

Here’s another example: Your package is full of dieting information and tools. Your bonus is a set of low-calorie meal plans and recipes. Your related backend offer that you promote from within the bonus is access to a weight-loss support group.

Take note that you can also promote affiliate offers from within your bonus. Go back to the example above with the dieting package. Instead of promoting a weight-loss support group, you might promote pre-packaged dinners or supplements.

Follow these additional tips:

Be sure your bonus naturally leads to the offer you’re promoting, and then include a call to action.

Create a bonus that people will refer to often. The more often someone uses your bonus, the more they’ll see your call to action and link.

Promote this offer in multiple ways. While the primary way to promote this offer is from within the bonus itself, be sure to add a small series of email follow ups that also promote this offer. For example, your email series to customers might include two or three emails promoting the same product or service that you promote from within the bonus.

Include the bonus in your quick start guide. Tell your customers at what point they should use the bonus. For example, suppose you have a multimodule course on the topic of traffic generation. And let’s say one module is about placing paid ads. If your bonus consists of ad templates, then you’d instruct users to look at the bonus right after they finish the paid-ad module.

Now let’s wrap things up…

ACTION STEPS: Your task today is to finish creating or setting up your bonus(es). Where applicable, be sure to promote a related offer from within your bonus. When your bonus is all finished, proof and polish it, add value (with graphics) where applicable, and in general get it ready for prime time.

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