Internet Marketing Made Simple – Page 16

Product Creation: Create The Bonus(es)

Now that you know what sort of bonus(es) you’re going to create, today’s task is to begin working on it.

Naturally, not every bonus is an infoproduct-based bonus, meaning some bonuses require “set up” (but no writing or rewriting). As you begin working on your bonus, ask yourself these questions:

Can you create this bonus out of PLR content?

So far, the bulk of your package was created out of PLR content, so it makes sense to create the bonus out of PLR content as well (where applicable).

You can create the following bonuses out of PLR content:

Text-based bonuses such as courses, reports, checklists, worksheets, and other info and tools.
Videos.
Audios.
Membership sites.
Webinars.
Group coaching (use PLR content to answer questions).

And similar.

If you’re creating one or more bonuses from PLR content, then your first stop is to check if you can create a bonus out of the PLR content you’ve already purchased. If not, see if the vendor has relevant content for you to buy. Using content from the same vendor means less tweaking and rewriting, since it will be in the same voice as the rest of the package.

How will you deliver the bonus?

For example:

If it’s a digital product, then you can deliver it on the download page when you deliver the main offer. You may even include it in the same zip file as the rest of the package.

If it’s access to a group or membership site, then you may include instructions for gaining access on the download page, in your quick-start guide, and in the emails you send to new customers.

Those are just two examples – obviously, you need to determine the best and easiest way to deliver bonuses to your customers.

What sort of setup is required?

If you’re not delivering digital content, then you need to determine exactly what to do to set up your bonus. For example:

Are you offering access to a private group? If so, how will you set this up? (Note: Check if your niche uses Facebook, because a private Facebook group is an easy way to set it up.)

Are you offering access to a webinar? If so, then you need to decide how to deliver this webinar. What platform will you use for the live webinar? Be sure the platform allows recordings/replays, so you can distribute the recordings to all future customers.

Your turn…

ACTION STEPS: Your task today is to begin working on your bonus. In some cases, this may require tweaking PLR content. In other cases, it may require creating content from scratch. And in other cases, it may not require any content at all, such as if you’re setting up a private group.

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Product Creation: Decide What Sort of Bonuses to Include

The reports, ebooks and tools in your package are complete. But before you get this package ready to sell, you need to decide what bonuses to include.

Why? Because depending on the bonus you’re offering, it can provide a wide variety of benefits for both you and your customers. Some of these benefits include:

Adding value to the package. People feel good about getting a lot of bang for their buck.

Higher conversion rates. This is the result of adding more value to the package, as well as adding something that’s highly desirable. A good bonus can also overcome a specific objection, which boosts conversion.

Higher customer satisfaction. Again, this is due to adding more value to the package.

Lower refund rates. People who are satisfied with what they’re purchased don’t tend to ask for refunds.

Making the most of the package. A good bonus enhances the use or enjoyment of the main offer, which means people are able to make the most of their purchase.

So, with these benefits in mind, let’s have a look at how to choose bonuses for your package…

Decide Why You Want to Offer Bonuses

Before you can pick what sort of bonus you want to offer, you need to know your main reason for offering that bonus.

For example, if you’d like to create a bonus that helps people overcome their objections to purchasing your offer, you need to think about what those objections tend to be.

Let’s suppose you’re creating a weight-loss package, and one objection from prospects is that they don’t have time to cook elaborate meals, and they certainly don’t have time to cook two meals (one for themselves and one for the rest of the family). You can offer a healthy-eating cookbook that promises quick recipes the only family will enjoy.

Understand What Makes a Good Bonus

A good bonus should have these characteristics:

Be highly desirable. Review your market research to refresh your memory about what people want.

Be valuable. Just because you’re giving it away for free with a purchase doesn’t mean it shouldn’t worth anything. On the contrary, it should be valuable to help attract and convert buyers. For example, if you’re offering a $100 package, your bonus might range from $50 to $125 in value, give or take.

Be useful. As mentioned, a good bonus enhances the use and enjoyment of the main package. For example, if your main package is all about weight loss, then you might include an exercise video and/or low-calorie cookbook as a bonus.

Be easy to deliver. Any bonus you create should be easy for you to deliver, preferably automatically. If you’re offering something that you can’t deliver automatically, then you may want to put limits on it (e.g., “This coaching offer only good for the first 50 people to act now…”).

Next…

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Choose Bonuses that Meet Your Goals

Now you need to brainstorm what sort of bonus would best fit your needs and achieve your goal (such as adding value to the package, overcoming an objection, etc.). Here are examples of the types of bonuses you could offer:

Ebooks and reports.
Tools (such as checklists, worksheets, templates, cheat sheets and similar).
Videos.
Audios.
Webinar (and replays).
Personal or group coaching/consulting.
Access to a private group or forum.
Access to a membership site.
Software/apps/plugins.

ACTION STEPS: Your task today is to start brainstorming and deciding what sort of bonus would be a good fit for your package. Then choose one or more types of bonuses to add to your package.

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Product Creation: Putting The Finishing Touches on The Package

At this point all the pieces of your main package are complete. Now what you’re going to do is put the finishing touches on them and assemble the package.

Here’s how…

Assemble Reports and Ebooks

Before you convert your reports and ebooks to PDFs (which is coming in a later lesson), you need to add a few pages. Follow these steps:

Design a Title Page

Your title page should include the following information:

The title of the ebook/report. Ideally, this should appear on all subsequent pages in the header or footer.

Your name as the author. Be sure to change the author name to your name, where applicable.

Copyright information. Generally, this is a simple line stating the work is copyrighted, alongside the date (e.g., “Copyright 2020, all rights reserved.”).

Other information. You may put your contact information on this page, as well as any additional legal information you’d like to include (such as reporting pirated copies or additional information on allowable uses). Note that if you have a lot of information to include, you’ll want to create a separate page and insert it right after the title page.

Next…

Create a Table of Contents

The next step is to create a table of contents to make it easy for readers to find what they’re looking for. At a minimum, list each main chapter/module/lesson. If this is a lengthy book or course, then list subsections as well.

Consider Inserting Promos

The last step is to insert promos, where applicable. Here are different ways to do it:

Create a “Recommended Resources” list. Typically this appears at the end of the report or ebook, but you can insert it near the beginning.

Insert a “Featured Products” page. This most often appears at the beginning of a report or ebook.

Create a “Other Products You Might Look” page. This is just another way to title a “recommend resources” or “featured products” page.

Next…

Assemble Tools

Some of your tools – like a cheat sheet – will be just one page. In that case, you don’t need to do anything.

If you have multiple pages – like a comprehensive checklist – then you can do the following:

Insert a title page. This is just like the title page for a report or ebook, where you list the title of the tool, your author name, and copyright information.

Insert an introduction page. This page explains how to use the tool. You may offer tips to help people get the best results.

Conclusion. This page isn’t necessary for most tools. However, if you do insert a concluding page, then use this page to encourage people to put the tool to use.

Promos. When you have a small tool, then your promos should be short too. People won’t feel like the tool is very useful if it’s brimming with promos. So, for example, if it’s a cheat sheet, then put one short CTA and a link (e.g., “Get more great diet secrets here!”).

Now it’s y our turn…

ACTION STEPS: Your task for today is to assemble all the various pieces of your package according to the tips and steps you just learned.

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Product Creation: Creating a Useful Quick-Start Guide For The Package

At this point, you have a collection of information and tools to help your prospect solve a problem. This might be small collection (such as 10 resources), or a larger collection with a couple dozen or more resources.

Either way, it could be overwhelming to the user when they receive this collection. And if the user gets overwhelmed and unsure of where to start, they might not use the package at all. This means users aren’t seeing your calls to action, they’re not clicking your links, and they may even ask for a refund if they don’t use the package.

So, what’s the solution?

It’s this: create a quick-start guide for the package. This is like a “tour” of the resources in the package, it tells people how to use them, and it encourages customers to start reading and using the resources immediately.

End result? Happier customers, reduced refunds, and increased backend sales. And with that in mind, here’s how to create it…

Step 1: Determine the Best Way to Navigate the Package

Take a look at all the pieces in your package and ask yourself: what is the BEST order to read and use these materials?

In some cases, it may be pretty obvious. For example, if you have a multimodule course and a bunch of tools, then it makes sense for users to review the course first, and then use the tools to take action on what they learned.

In other cases, the path may not be so clear. For example, if you’re sharing a series of related reports and tool (such as traffic-generation methods), then users start with any method they choose. They don’t need to go in any particular order, necessarily.

However, because people like to go through materials in an orderly way, you’ll want your quick-start guide to outline a suggested method. For example, you might suggest that readers review the materials from “quickest/easiest to implement” to “longer/more difficult to implement.” In the traffic methods example, you might suggest readers review the materials on guest blogging first because it’s relatively quick and easy, and later on they can review SEO materials (which takes more knowledge and time to get result).

TIP: Whenever possible, tell people to review materials that provide a “quick win” first. This will excite and motivate them to continue reviewing and acting on the materials.

Next…

Step 2: Create Your Guide

Once you’ve decided the best order for people to review the materials, then you can begin creating your guide. Keep these tips in mind:

Keep it Short

If your guide is long, you’re just going to add to overwhelm. Keep it short, at 500 to 2000 words.

Offer a Step-by-Step Format

Lay out the exact steps your readers need to take in the order they should take them. If there are special circumstances, include those. E.G., “Beginners will want to start with [insert resource], while intermediate and advanced users can start with [insert resource].”

Build Anticipation

As you list the steps, be sure to build anticipation to get people excited about what they’re going to read.

E.G., “On page 54 of [insert resource] you’ll discover a copywriting tip that I’m better you’ve never heard of before – it could double your conversion rates!”

Provide Additional Tips

You can add value to your guide by offering tips and tricks within the guide itself.

E.G., “Use the method provided in Chapter 2 along with the following tips to melt the fat even faster!”

ACTION STEPS: Your task today is to outline and create your Quick-Start Guide. It’s a good idea to ask someone in your niche to review your guide alongside the materials to be sure it’s clear, succinct and useful.

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Product Creation: How To Proof And Polish Your Package

At this point, you’re done with all the tweaking, compiling and rewriting of the various pieces of your package. Now your next step is to proof and polish each piece.

You can approach this task in a few different ways, including:

Do it yourself.
Outsource it – you can find a proofreader by searching Google or using a site like upwork.com.
Asking a competent friend to do it for you.

For the purposes of this lesson we’ll assume that you intend to do the proofing and polishing yourself. Check out the following tips and questions to ask yourself…

Set It Aside

If you added a significant amount of new content to the PLR content, then set the whole thing aside for a few days. Doing so lets you look at the pieces with fresh eyes, which makes it easier for you to catch your errors.

Once you start proofing, you can take these steps:

Pay particular attention to the new pieces. You probably already caught any typos when you were assembling the PLR pieces. While you should still proof the PLR text to catch errors the vendor made, your focus will likely be on the new content you created.

Use a tool. You can use your word processor’s built in spell check and grammar check, as well as third-party tools like Grammarly.com.

Read it out loud. This not only slows you down (which helps you catch errors), it makes it obvious when you need to smooth out a hard-to-read sentence.

Next question…

Is the content accurate?

To answer this, you’ll need to do some fact-checking. If your content lists any sort of percentages, statistics, study results, numbers or other facts, you’ll want to double check that these facts are indeed correct. Be sure to use two reputable sources when fact checking.

Is the content valuable?

As you read the content, ask yourself these questions:

Does the content speak to the level of the audience?
Is there any unnecessary content that should be cut?
Is there any part of the content that needs more explanation/details?
Would the content benefit from having more tips?
Would the content be more valuable with more examples?
Would the content benefit from graphics (such as an infographic or illustration)?
In what other ways could I make this content more valuable to the reader?

Next…

Is the content engaging?

The next thing to look at is whether the content is well-written and engages the reader. Ask yourself:

Does the content share any relevant, rapport-building stories?
Is the content well-written?
Is the content written using a conversational (friendly) tone?
Does the content include any humor? (Use sparingly, and be sure you understand your audience before you do so.)

And finally…

Is the content formatted for easy readability?

Your content needs to be formatted in a way that it looks like it’s easy to read, otherwise people won’t read it. Ask yourself:

Have paragraph lists been broken into bulleted lists?
Is there plenty of white space?
Do graphics break up the text?
Does the content include short sentences and short paragraphs?
Does the content include headlines, bolding, italics and similar styling choices to make it easy to skim?

Now it’s your turn…

ACTION STEPS: Your task today is to proof and polish your content using the tips and questions above. If you’re able to have someone else lay a fresh set of eyes on, that’s even better.

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Product Creation: How to Create an Effective Call to Action

A call to action is where you tell the reader to take a specific action. This action can take various forms, including encouraging people to:

Implement the information they just learned.
Use a tool, such as checklist.
Print off a tool (and use it).
View an additional piece of free content.
Sign up for a mailing list.
Purchase a related offer.
Request a coupon code.
Register for a seminar.
Share a piece of content/web page.
Enter a contest.
Request a free quote.

Or similar.

In most cases, your calls to action will encourage people to take action on what they just learned, encourage them to use a tool, and encourage them to purchase a related product.

Here are the keys to an effective call to action…

Create ONE Primary CTA

You may think of a few different things that you’d like your reader to do when they finish with one of the infoproducts or tools in your package. However, you need to focus on showcasing just ONE call to action. If try to get readers to take multiple actions, more often than not they get overwhelmed and don’t take any action at all.

Be Sure the Content Supports the CTA

Once you know what action you want the reader to take, then be sure to construct the content in a way that naturally leads to the desired action.

Let’s suppose you want people to click a link and purchase a related offer. The key in this case is to create a piece of content that’s incomplete – that is, it doesn’t solve the reader’s complete problem, so they need to purchase your related offer.

For example, let’s suppose you have a weight-loss package, including a comprehensive nutrition guide. While the guide tells people what to eat – and maybe even offers meal plans – it doesn’t provide recipes. That makes this guide incomplete, which means it naturally leads to people purchasing a low-calorie recipe book from you.

Another example: suppose you have an organic gardening package. Perhaps several of the resources explain how to get rid of certain pests, like aphids or tomato worms. However, what’s missing is some sort of guide to identifying these pests. You can then sell a video or other identification guide.

Craft an Effective CTA

Now that you have content that naturally leads to your desired action, the last step is to craft the call to action. In most cases this CTA has two parts:

The CTA tells people exactly what to do next. In other words, you don’t just drop a link in front of people and expect them to click it – instead, you tell them to click it (and what to do once they click it).

Whenever possible, you give people a good reason to take the desired action immediately. If people can put something off, they will – and if they put it off, they’re unlikely to come back and complete the desired action.

Here is an example that tells people what to do and why they should do it now:

“Click here now to request the “Dieting Secrets” video – and do it now, before this free offer disappears!

Here’s another example:

“Click here now to join the private members-only copywriting forum, where you’ll get sales letter critiques, group coaching and more. If you want to become a better copywriting, then join now before we reach the member limit and close down registration!”

ACTION STEPS: Your task today is to finish reworking the pieces of PLR content that you’re going to include in your package. You can then insert calls to action as needed into this content, or polish them if you’ve already inserted them.

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Product Creation: A Simple Way to Add Value to Your PLR

You’ve been working on getting your PLR text content ready to create your package. But before you finish your package, there’s something else you need to consider: what sort of graphics would add value to your content?

Check out these ideas…

Illustrations

You can use hand-drawn or computer-drawn illustrations to – drum roll, please – illustrate what the text is referring to.

For example, if your content is about organic gardening, you might include illustrations of common garden pests.

Infographics / Charts / Tables

If you have data to share, then you can make these numbers easier to digest by presenting them in an infographic, chart or table.

Let’s suppose you’re putting together a report that helps people get out of debt. If you tell people what percent of income they should be saving, using to pay down debt, and using to pay various household expenses, your information will be hard to remember. If you represent this data visually, such as in a chart, then people can see at a glance how they should be allocating their income.

Photos

Sometimes a simple photo can add value to your content. For example:

You can use a relevant photo to make the content more aesthetically pleasing, and to break up the text. For example, a dog-training report may simply have pics of dogs sprinkled throughout to make the content more engaging and professional.

You can use a photo to illustrate something. For example, a dog-training report might show photos of dogs with different facial expressions and postures in order to help people learn to read a dog’s nonverbal communication.

Here’s something related…

GIFs

Sometimes an animation in the form of a GIF can do an even better job of helping to illustrate how to do something. For example, if you’re sharing information on bodybuilding, then you might include GIFs which illustrate proper form for each exercise.

Mind Maps

A mind map is a non-linear way to represent a process or a concept. You can think of it has cheat sheet or checklist with all related pieces connected. Some people prefer to see information laid out in mind maps rather than in a traditional step-by-step format.

Process/Decision Maps

If you’re teaching people how to do something, and they need to make decisions throughout the process, then you might offer a process/decision map. For example, you can provide a decision map to help marketers decide if they should outsource a particular task.

Screenshots

These work well when you’re explaining an online process. For example, if you’re teaching people how to install a script (such as WordPress), then you might offer screenshots for each step.

ACTION STEPS: Your task for today is to consider how graphics can enhance the value of each piece in your package. Specifically, brainstorm the type of graphics that would make the most sense. For example, a cheat sheet would benefit from small icons, whereas a report might benefit from infographics and illustrations.

Once you decide what sort of graphics you need, then do one of the following:

Create them (try canva.com).
Outsource them (use a site like fiverr.com or upwork.com).
Buy them (using a site like depositphotos.com).

Also, be sure to continue working on tweaking or rewriting the PLR, as needed.

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Product Creation: 5 Ideas for Creating Multimedia Content From PLR Text Content

Throughout this guide, we’ve been talking about making your content more unique (rather than using it as-is). And for the most part, we’ve focused on rewriting, compiling and excerpting text PLR content.

Now here’s another way to create something unique: turn your text-based PLR content into multimedia content. Check out these specific ideas…

Design an Infographic

If you have data-heavy content (such as a lot of statistics, percentages, numbers, etc.), then consider creating an infographic. This is a visual representation of the data, which a lot of people find easier to digest.

For example, let’s suppose you have a piece of PLR content that talks about the facts of weight loss, such as how many calories to consume, what percent of the diet should come from the macronutrients (protein, carbs and fats), how much water to drink each day, and so on. This sort of content can be tedious to read in text form, but it’s easy to digest in an infographic. Some people may even want to print it off and keep it as a handy desktop reference.

Create a Slide-Share Presentation

The idea here is to turn text-based content into a PowerPoint-style presentation. This works particularly well if you’re condensing a lot of information into the most salient points (similar to a checklist or cheat sheet).

Keep these tips in mind:

Use a professional slide deck design/layout. Doing so will add value to your presentation.

Keep text to a minimum. No one wants to read a data-heavy slide. Keep it to the main points, such as sharing one tip per slide or a handful of succinct tips in a bulleted list.

Insert eye-catching graphics. Good graphics add value to the presentation and make it look more professional.

Depending on what sort of package you’re selling (and who your audience is), you may simply include the slides in the package for people to view using PowerPoint or similar software. You can also use any number of online presentation software platforms that are available.

Otherwise, another option is to turn the slide-share into a video. Which brings us to the next point…

Produce a Video

You can use your text-based content as the basis for creating a video. This video may take a variety of forms, including:

A slide-share video (as mentioned above).

A talking-head video, where you look at the camera and convey the information. For example, you can share dieting tips.

A demo video, where you show people how to do something while you’re giving verbal instructions. For example, you can show people how to refinish kitchen cabinets.

Here’s a related idea…

Host a Webinar

You can use your text PLR content as the basis for a webinar. You can play this webinar live for people who purchase your package in the first week, and then provide the recordings to everyone who purchases the package after that point.

Create a Coaching Course

Still another way to turn text content into something more valuable is by using it to create a coaching course. You can use the text in two ways:

Use it as the basis for the course curriculum.
Use it to answer group-coaching questions.

You can offer the curriculum for the course as part of your package, and then upsell the personalized coaching on the backend.

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

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Product Creation: Questions to Ask Yourself When Using PLR Excerpts

We’ve been talking about pulling excerpts out of PLR content to create a new (and unique) piece of content, such as a checklist or report. Now today we’re going to look at this concept in a little more detail. Before you start pulling excerpts out, ask yourself these questions…

Is the excerpt redundant?

Sometimes people think “bigger is better,” so they compile every related PLR excerpt and piece of content they can find. However, instead of adding value, this strategy can backfire and actually lower the value if the content is redundant.

Let’s suppose you’re compiling a big list of copywriting tips. You’ll want to look carefully to be sure your tips aren’t saying the same thing but in different words. For example, the following tips basically say the same thing, or at least overlap:

Create curiosity-arousing headlines.
Build curiosity with headlines to draw people into the content.
Do use curiosity in your headline.
Use your headline to evoke curiosity.
Create an “itch” with your headline that can only be scratched by reading the content.
Grab attention by making people wonder how and why your product works so well.

What you’d do in this case is use the most well-written excerpt as the basis for the tip. Then comb through the redundant tips to see if there is anything you can pull from them – such as a unique example – to add to the content.

Is the excerpt high-quality?

Here again, we need to consider quality over quantity. Don’t pull excerpts just to add length to your product. Instead, only use high-quality excerpts. Here’s a quick check of whether an excerpt should be added:

Is the excerpt well-written and engaging?
Is the excerpt factual?
Is the excerpt “meaty” – in other words, not just fluff and filler?

The last point (avoiding fluff and filler) is particular important. If you can get your point across in one paragraph versus one page, then edit the PLR to take out all the fluff. While you’ll lose word count, you’ll end up with a better piece of content, which in turn creates satisfied customers.

Is the excerpt fact or opinion?

Every once in a while, you’ll run into PLR content (or even just an excerpt) that presents an opinion as a fact. You have these options:

Avoid using the piece.
Rewrite the piece so it’s clear the passage is an opinion.
Rewrite the piece to present facts rather than opinion.

Point is, you can certainly present opinions within your content – and you can even support your opinion with evidence — but don’t mislead people into believing you’re sharing a fact.

Does the excerpt add value to the content?

Even if the excerpt isn’t redundant, and even if it is overall a high-quality passage, you still need to consider whether it adds value to the content overall. Sometimes this is context-dependent.

For example, let’s suppose you’re creating a blogging package for intermediate and advanced users. And let’s suppose you find a PLR passage that explains in great detail how to set up a WordPress blog.

If this was a package aimed at beginners, then detailed installation steps would add value to the package. However, since the package is aimed at advanced users, this type of passage can LOWER the value. That’s because advanced users already have their blogs set up, so you’re telling them how to do something they’ve already done.

Point is, know who your users are, because that will help you decide whether to include a specific excerpt.

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

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Product Creation: Using PLR Content to Create Useful Tools

A really good package doesn’t just include how-to information – it also includes tools that make it easy for people to implement what they’ve learned. That’s why your package should include tools such as checklists, cheat sheets, worksheets, planners and more.

If you’re lucky, you’ll find PLR content that includes these tools. Many times, however, you’ll need to create these tools yourself. The good news is that you can do it with PLR content, which is much faster than doing it from scratch.

Let’s take a look at how to create some of the most common tools…

Checklists

A checklist is a succinct list of all the steps the user needs to take in order to complete a process. This is fairly easy to create, because all you have to do is literally copy and paste the steps from the PLR content. This includes both the main steps, as well as any sub-steps within those main steps.

For example, if you were compiling a list of steps for setting up a blog, it might look something like this:

Step 1: Install WordPress

Download the files from WordPress.org.
Unzip the files.
Create a database.
Rename the config file.
Upload WP files to your server.
Run the WP installation script.

Step 2: Customize WordPress.

(And then here you’d list all the sub-steps within this main step – just like the example above in Step 1.)

Note that the steps are listed without explanation. The how-to content should include the details, while the checklist is just a reminder/overview of what to do.

Cheat Sheets

Cheat sheets are similar to checklists in that they include lots of information, but very few details. A cheat sheet is typically one page, and it includes:

The main steps of a process.
Important sub-steps.
Tips and ideas.
Examples, mistakes, dos and don’ts and similar.

The idea is to pull as much information as possible from the PLR content, but be succinct. Each step, tip, idea or other piece of information should be around one sentence, or in some cases just a few words. People will then need to refer to the content itself to get the full details or a step or tip, if needed.

Planners/Calendars

A planner or calendar is where you give people a list of steps they need to take on a specific day. To create this, do the following:

Start with a “how to” piece of PLR content.
Determine how long it will take for the average person to complete the various steps.
Rewrite the content so as to assign an action step to each day, week or hour (depending on how your planner is set up).
Be sure that the task is complete by the time the person walks through all the steps.

This guide you’re reading right now is an example of assigning an action step to each of 31 days.

Swipes

Swipes are typically just examples. As such, you can comb through your PLR content to compile as many examples as possible.

For example, if you’re creating a copywriting course, you might pull all the headline examples out of the PLR content to create a headline swipe file.

Templates

This is where you create fill-in-the-blank templates for readers to use. In this case, you pull examples out of the PLR content, but leave key points blank for readers to fill in themselves with the necessary information.

Let’s go back to the example of a copywriting product where you’re pulling headline examples. Let’s suppose you find an example headline like this:

“How to Get Rid of Cellulite for Good!”

You can turn this example into a fill-in-the-blank template like this:

“How to Get Rid of ___[Insert Some Bad/Unwanted Thing]___ for Good!”

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

Keep Reading: Product Creation: Questions to Ask Yourself When Using PLR Excerpts

Previous: Product Creation: Compiling Content to Create Something Unique

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