Internet Marketing Made Simple – Page 17

Product Creation: Compiling Content to Create Something Unique

Another good way to make PLR content really unique is by compiling multiple pieces of content. You can do this in multiple ways, including:

Add your own existing content to PLR content.
Compile multiple pieces of PLR content.
Add in your own content AND compile multiple pieces of PLR content.

Let’s look at these ideas separately…

Add Your Existing Content to PLR Content

You probably have some really good content that you created at some point. You can add this content to PLR content to create something entirely new.

Check out these ideas:

Content you used in the past. For example, you might have a bonus report that you used to give away alongside a paid product, but you no longer do so. If it’s relevant to your current package, you can compile all or part of it with PLR to create something new.

Content you’re currently using. For example, maybe you have blog posts that include information that’s perfect for your package – go ahead and add them in (provided they are YOUR posts and not someone else’s guest posts).

Content you never used. Perhaps you created a piece of content that you later decided not to use. Or perhaps you began working on a big piece of content (such as an ebook) but didn’t finish it. Whatever the reason, you can put this unused content to work to make your PLR content more unique.

Take note: if you’re using a piece of content that’s outdated, be sure to rewrite it in order to update it before you compile it with the PLR content.

Compile Multiple Pieces of PLR Content

The second method is to combine multiple pieces of PLR content in order to create something entirely new. Let me share with you a few examples of ways to do this just to get you brainstorming:

Compile multiple smaller pieces of content. For example, you might compile a set of 10 articles to create a report.

Compile multiple excerpts. For example, you might pull excerpts out of three or four ebooks to create a report.

Compile a mix and match of content. For example, you might use a couple articles, an excerpt from a report, and a video transcript to create a course.

Those are just a few ideas to get you thinking – this strategy is only limited by your imagination.

Combine These Methods

Here you start with a piece of PLR content, add other pieces of PLR content, and then add in your own existing content as well. Keep these tips in mind:

Update outdated or non-evergreen content. This applies to both your own content as well as the PLR content.

Freshen the content. If you’re using some of your “old” content, then refresh it with new tips, tricks and ideas.

Create new introductions and conclusions. These new passages should reflect what’s inside the newly compiled content.

Create transitions. When you compile multiple pieces of PLR content, it is usually not going to read smoothly. That’s why you need to add in transitional statements. For example:

-Now let’s look at the next step…

-Here’s another tip…

-Let me share a story…

-Here’s another good way to do it…

-Now let’s switch gears…

Now it’s your turn…

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

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Product Creation: Personalizing Your PLR Content

When it comes to personalizing PLR content, you need to do two things:

Remove content that sounds like it’s written by someone else.
Add personalized/unique content.

Let’s take a look at these two items separately…

Remove Identifying Information

Sometimes marketers license content they originally used themselves. When this happens, the content is more likely to contain information that directly or indirectly refers to the marketer.

For example, if the marketer created a product called “Whirligig,” the PLR content might say something like, “I created the Whirligig.” If you decide to keep this passage (perhaps because you want to promote Whirligig using your affiliate link), then be sure to rewrite any sentences that suggest the content was created by the Whirligig creator.

For example, “I created the Whirligig” becomes “John Doe created the Whirligig.”

Point is, read through the content to see if there is any information identifying or even referencing the original author in an offhand way. Here are other examples:

I grew up in California…
When I turned 50…
I love my truck…
My poodle is well trained…
My grandkids…
When I graduated college…
My favorite hobby…
I live in the mountains…
My teenage daughter…
When I lost 50 pounds…
When I got married…

For example, if a PLR book about dog training references a poodle but you don’t have a poodle, then delete it (or rewrite it to reflect the type of dog you do have).

How to do this quickly? Look for sentences containing “I” or “me” (and similar), and remove identifying/referencing information contained within.

Add Unique Content

Another way to make the content unique is to add in your own personal and unique information. This includes:

Personally identifying information. Just as you removed personal information from the author, you can now add in (relevant) personal information. For example, if you’re writing about adopting a child from overseas, then you may share your personal adoption story.

Other unique stories. These are stories that aren’t necessarily personally identifying, but they are unique. For example, if you’re talking about how to drive traffic to a website, you might share a story about common mistakes beginners make.

Unique tips. Do you do something that you’ve never really seen anyone else do or talk about in your niche? Then share these unique tips in your content.

Unique examples. The original content may include examples. You can leave these examples as-is (if you like them), and then add additional examples to make the content more unique.

Case studies and experiments. Even if other people in your niche are doing case studies, no two case studies are alike. That’s why you can make your content unique by sharing detailed case studies with plenty of tips and steps.

Formulas/systems. If your how-to PLR content is in a standard step-by-step format, see if you can turn these steps into a named formula.

For example, the copywriting formula AIDA (attention, interest, desire, action) explains how to construct an ad or sales letter. You can do the same thing by creating your own acronym around the steps of a process. This acronym may be a non-word (like AIDA), or it can be based on a relevant word.

E.G., a five-step copywriting G.U.I.D.E. may include Step 1, Gather Benefit Information, Step 2, Understand the Audience… and so on, with each letter corresponding to a step of the process.

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

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Product Creation: Creating Fresh Introductions And Conclusions

As mentioned in the previous lesson, one way to make your content unique is by rewriting the introductions and conclusions. This includes:

Rewriting the main intros and conclusions. For example, if you have a PLR report ebook or article, then you can rewrite the introduction and conclusion.

Rewriting the intros and conclusions for smaller sections. For example, if you have a PLR ebook, then each chapter likely has an introductory passage at the beginning and a summary/conclusion at the end, both of which you can rewriting.

Let’s take a closer look at how to rewrite these passages…

Rewriting Introductions

The introduction needs to be one of your strongest passages, as it’s going to influence whether people read the rest of the content. Here are different ways you can rewrite a conclusion to make it both unique and compelling:

Build Anticipation

Here you summarize what’s coming in the content while arousing curiosity if possible. E.G., “In just minutes you’ll discover a simple five-minute trick for doubling your conversion rates!”

Open With a Story

Telling a relevant story is a good way to engage people on an emotional level and build rapport. For example, if you’re writing about dog training, you might open with a story about how your dog was so badly behaved in public that it was embarrassing.

Share a Tip

Here you start strong by sharing one of your best tips upfront, which will hook the reader and bring them into your content.

Ask a Question

The idea behind this strategy is engage readers with a question.

E.G., “Do you ever wish your business would make more money?”

Open With a Quote

Go to a site like BrainyQuotes.com and search for quotes related to the content. For example, if you’re writing about weight loss, then you might choose to open a piece of content with a suitable motivational quote.

Rewriting Conclusions

Your conclusion may serve multiple purposes, so you’ll want to rewrite the existing conclusion to accomplish the following:

Recap what the person just learned about within the content. Not only is this a good reminder for someone who read the entire piece, but it’s also a good way to get skimmers to go back and read the content more closely.

E.G., “You just discovered the surefire five-step system for housetraining ANY puppy, no matter how stubborn they are. Let’s quickly recap the steps…”

Introduce one new piece of information. Here you offer a bonus tip or other piece of information. The key to this strategy is to put one of your best tips in the conclusion, which again will entice skimmers to go back in to read the rest of the content.

Offer a call to action. Generally, your conclusion (especially the main conclusions) should have a call to action (CTA). For example, you might encourage people to implement what they just learned, or you might persuade them to purchase a related offer.

Be sure to pick one main goal, and then create one CTA for that goal. (Too many calls to action ends up with people not taking any action at all.) See Day #19 for information on how to craft an effective call to action.

ACTION STEPS: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.

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Product Creation: 6 Ways to Make PLR Content Unique

For about the next week and a half you’re now going to begin working on customizing your PLR and making it unique. We’ll start today with an overview of the different ways to make your content unique, and then in future lessons we’ll look at some of these strategies more closely.

Let’s get started…

Rewriting PLR

The idea here is to tweak and, in some cases, rewrite the content in order to make it unique as well as to add value to it. This may include:

Rewriting the main introduction.
Rewriting the main conclusion.
Rewriting introductions at the beginning of chapters/sections/lessons/modules.
Rewriting the conclusions or summaries at the end of chapters/sections/lessons/modules.
Tweak the content to sound more like your voice.
Tweak the content to reflect your own preferred methods and strategies.

Next…

Adding to PLR

Another way to make PLR content unique is by adding your own content to a piece of PLR content. You do this in the following ways:

Repurpose some of your existing content. You might use your own lead magnets, blog articles, social media content, webinar and video transcripts, and even excerpts from paid products. For example, if you’re creating a course, you might pull content from a set of blog posts.

Write fresh content. You can also add to PLR content by writing something new from scratch. For example, you might round out a section in a PLR report by adding in your own set of tips.

Here’s the next idea…

Compiling PLR

Another way to make PLR content unique is by compiling multiple pieces of it. For example, you might compile a set of articles to create a report.

TIP: If you use this method, ideally you should compile pieces from the same PLR writer/vendor. That way, the pieces should be similar in terms of the sort of content they provide and the writing voice. If you choose to compile content with drastically different writing voices/styles, you may end up spending a lot of time rewriting it so that it reads more smoothly.

Next…

Excerpting PLR

Many people use PLR content as-is. So, for example, if they have a PLR ebook, then they sell or give it away as is. You can make your content more unique by pulling excerpts from bigger pieces. For example, you can pull a chapter out of an ebook to create an article.

Deleting Content

Instead of pulling an excerpt to use, the idea behind this method is pulling out an excerpt to delete.

For example, if you have a 10-chapter ebook, you may decide to delete two chapters that aren’t relevant to your package (while keeping the remaining eight chapters). Naturally, you’ll need to go through the remaining chapters (as well as the introduction and conclusion) to delete any references to the chapters/content you deleted.

Changing Formats

Another way to create fresh content from PLR is by changing the format. For example, if you have a PLR report, you might use the content of this report to create something entirely different, such as a slide-share video.

ACTION STEPS: Your task today is to begin working on the PLR content for your package. This guide as nine days devoted to this task, so plan accordingly. For example, if you’re creating a package of 10 tools and information, then you can rework one piece per day (except for one day where you do two pieces). If you have a package of 27 pieces, then plan on doing three pieces per day. This should be doable, since in some cases you may be able to rework a piece of PLR in as little as 15 minutes.

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Product Creation: Setting Up Your Site

Today you’re going to start setting up your website. Take note that these are the preliminary steps, as later on in this guide you’ll get the steps you need to take for the final set up.

Also note that the going through the exact step-by-step of how to do each of these steps is beyond the scope of this guide. If you are not technically inclined, you can easily outsource any of these tech steps. Check outsourcing platforms to find freelancers, including Fiverr.com, Upwork.com, Freelance.com or Guru.com.

Now let’s quickly go through the steps…

Search for a Domain Name

You’ve decided on a name for your package and a branded theme. Now you’ll want to select a domain name that reflects that name and/or brand. Keep these tips in mind:

Choose a .com name. People have difficulty remembering other extensions, so stick with .com. (You can of course purchase the other two popular extensions — .net and .org – just to keep shady competition from trying to make it look like they are associated with your company. However, you should be using the .com version.)

Select a memorable name that’s easy to say out loud. As an online business owner, most of the time you’re going to be giving people links and buttons to click on. Occasionally, however, you may need to say the name out loud (such as on a webinar). That’s why you’ll want to be sure the name is easy to say out loud, without explaining it.

Use a reputable domain registrar. Stick with well-known, established companies such as NameCheap.com, GoDaddy.com and similar.

Don’t search until you’re ready to buy. Some registrars seem to release their search records, meaning other people will buy your searched terms if you don’t. In other cases, someone may have the same idea as you. As such, don’t search a registrar unless you’re ready to buy as soon as you find an available name.

Next…

Secure Hosting

You’ll want to select a reputable webhost, such as HostGator.com, BlueHost.com or similar. Be sure your domain registration and webhosting are through two different companies (as otherwise you may be stuck if the company goes out of business and takes your domain and site with them).

Once you have your host, then do the following:

Change the DNS. Change your domain name server (DNS) to the two numbers provided by your host. Most domain registrars will have complete instructions for how to do this in their help files.

Set up your email. You’ll use this for your help desk, getting accounts with services and similar.

Make a backup plan. Some webhosts will create backups of your site on a regular basis. Even if your webhost does that, be sure to make your own backups.

And finally…

Select Your Tools

You also need to select any tools or services, including:

Email service provider/autoresponder. Stick with reputable companies such as Aweber.com, MailChimp.com, GetResponse.com and similar. Be sure to read the terms of service carefully.

Payment processor. Examples include PayPal.com and 2Checkout.com. If you intend to have affiliates, then look at options such as ClickBank.com.

ACTION STEPS: Your task today is to walk through the steps above to get your domain name, webhost, autoresponder and payment processor. Later in this guide we’ll talk about how to set up your website using these platforms and services.

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Product Creation: Naming Your Package and Its Pieces

Your average prospect is going to make their buying decision based, in part, on the name of your package as well as the titles of the individual pieces in your package. That’s why you’re going to want to spend some time developing compelling, benefit-driven names.

Take note that one of the bonuses included with this guide gives you titling templates that you can use to quickly and easily create your titles. As you use those templates, keep these tips in mind…

Brainstorm Multiple Names

Don’t just pick the first name/title that comes to mind. Instead, brainstorm several titles for each piece, and then pick the one that you think is the best.

Create Benefit-Driven Titles

In order to do this, you’ll want to start by brainstorming the top benefits of your package so that you can include these benefits in your title. Answer these questions:

In one short sentence, what does your package do for your customers?
What are the top two or three benefits of your package?
What benefits does your package offer that competing products do not? In other words, what is unique about your package?

Once you know the benefits of your package, then you can start brainstorming titles and using the included templates.

For example:

How to [insert benefit]

Becomes:

How to Write a Cash-Pulling Sales Letter

Another example:

The #1 Way to [Get a Benefit]

Becomes:

The #1 Way to Get Rid of Plant-Killing Aphids

And one more example:

The Little-Known Secret [Of Getting Some Desired Benefit]

Becomes:

The Little-Known Secret for Getting Rid of Cellulite Naturally, Without Pills or Creams

Which brings us to the next point…

Arouse Curiosity

Whenever possible, you may try to evoke curiosity in the title. You can do this by:

Using curiosity-arousing words. This includes words like “secret,” “little-known,” “discover” and “revealed.” E.G., “The Secret Headline Trick That Doubles Conversions!”

Sharing a benefit but arousing curiosity about how to get that benefit. E.G., “How to Melt Fat Fast… Without Hunger Pains, Pills or Hours in the Gym!”

And finally…

Test Titles

This is something you can’t do today, but you can do over time. The idea is to pick two or three titles for your package and test them with your audience to see which ones deliver the best conversions for you. You can even do this over the course of a weekend by using paid advertising (such as Google or Facebook) to send visitors to your sales page, where the only difference is the title of the package. If you’re unfamiliar with testing and tracking, you can also hire a conversion optimization specialist to help you with this step.

ACTION STEPS: Your task today is to name your package as a whole, as well title all the individual pieces. Spend some time really brainstorming good names, as this step could make or break the success of your package!

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Product Creation: Create a Branded Theme

At this point, you should have a big package of content (or perhaps multiple pieces purchased separately, if you were unable to find what you needed in one package). Now what you need to do is decide exactly how to use each piece, and then create a branded theme for the package.

You should have a pretty good idea already of how to use the various pieces. Basically, it should be based on the market research you did earlier. Your goal here is to use that research to create an in-demand package composed of in-demand pieces.

In the coming days we’ll be covering how to create a unique package by tweaking, excerpting, compiling and rewriting the content. For now, you want to make a plan for each piece of content in your package. As you do this, don’t be constrained by its current format. For example, perhaps you can turn a report into a checklist. Or maybe you can turn an ebook into a course. Do some brainstorming for each piece of PLR content in your possession to determine how to use it.

TIP: If a piece of content really doesn’t fit into your package, then consider how else you might use it. For example, can you turn it into one or more articles that you post on your blog? Can you use it as a lead magnet? Can you create emails out of it that you load to your autoresponder?

Once you’ve separated out all the content and decided how it’s going to fit into your package, then you need to decide how you’re going to tie all these pieces together. For this, you’ll want to create a branded theme.

Here’s the question to ask yourself: what does your package DO for customers? What is the biggest benefit? Ideally, what benefits does it offer that similar competing products do not? Whatever this big benefit is could potentially be worked into a branded theme.

For example, look at the “Dummies” line of branded books. Let’s set aside what some would consider an unsavory name, and for the moment focus on the brand. The point is that this line of books offers simple, step-by-step instructions and tips for people who really don’t feel like they’re going to be good at the task they’re trying to accomplish. At the time the brand was developed, it filled a gap in the market by providing easy-to-understand instructions that anyone could implement.

Another example: The “Chicken Soup for the Soul” series of books. These books don’t just provide interesting reading. Instead, they are soothing to the soul – like chicken soup.

Or take the example of this “31 Day Guide” you’re reading. I’ve put together multiple guides that are designed to give people simple instructions and a step to take every day for 31 days. At the end of a month, the reader who takes these steps will have accomplished something. In the case of this guide, you’ll have a profitable package created that you can start selling immediately.

Point is, this branded set of guides doesn’t just promise to teach you how to do something. It tells you exactly what to do for 31 consecutive days – it’s a monthlong blueprint to achieving a specific task, which is something my competitors don’t offer.

ACTION STEPS: Your task is to decide exactly what you’re going to do with each piece of PLR content that you now have the license to modify and sell. Once you’ve detailed all the pieces of your package (such as reports, checklists, worksheets and similar), then create your branded theme to tie it all together.

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Product Creation: Selecting The Best PLR

At this point, you should have a big list of potential PLR content to purchase. Now your job today is to do your due diligence so that you can select the best PLR to suit your needs. Here’s how to do it…

Request Samples

Your first step is to check that the PLR content is high-quality. If you don’t see any samples on the sales page, then be sure to request these samples directly from the vendor. Check the following:

Is the content accurate and well-researched?
Is the content engaging and well-written?
Is the content evergreen?
Will the content require minimal tweaks?*

*Note: in order to make your content unique, you will be doing some tweaking/rewriting. However, what you want to do is make sure you’re not purchasing PLR content that will require a massive overhaul just to use it. This includes poorly written content, content that obviously came from a particular person (e.g., use of the word “I” frequently), outdated content, content that’s not written in an evergreen way and so on.

Next…

Review the Package

The next step is to check the content to see if it has what you need. Ideally, you should buy a package of content from one vendor (or at least multiple pieces from one vendor), rather than multiple pieces from multiple vendors. That way, the content is written in the same “voice,” which makes tweaking it easier.

Review the package and answer these questions:

Does the PLR package include everything you need to create the profitable package you’ve outlined?

Does the PLR package include extras such as a sales letter and graphics?

Does the package include enough content to create part or even the entire sales funnel? This isn’t an absolute requirement, but it is a nice bonus if you can purchase one big package and have everything you need to create multiple products.

What format are the pieces? Look for common, easily accessible source files such as .doc.

Next…

Read the License

Your next step is to read the license carefully to determine if you’re allowed to do what you want to do with the content. Generally, PLR licenses are fairly liberal, but you always want to read and understand the licenses so you don’t buy content that puts limitations on you.

Find out:

If you can put your name as author (if not, you’re probably purchasing resell rights content, not PLR).

If there is a certain percentage of the content you need to change.

If you can bundle the content.

If you can sell OR giveaway the content.

How many other licenses are being sold.

…And anything else that’s relevant to the way you want to use the content.

Research the Vendor

Your last step is to research the vendor to be sure they have a good reputation for producing high-quality content. This step is very important, because a shady vendor can have all the other pieces in place (such as high-quality content), but they may have stolen the content from someone else. If you use it, you could get in legal trouble.

As such, be sure to run a Google search for the vendor’s name, business name and other identifying information. Avoid any vendor with any red flags, such as a pattern of customer complaints, problems with partners (such as affiliates), slow or no refunds to customers and similar. Stick to vendors with long, established track records for producing top shelf content.

ACTION STEPS: Your task today is to do your due diligence on all the content you uncovered yesterday. Once you’ve completed these steps, then select the content that’s high quality, comes from a reputable vendor, and includes everything you need to create your package.

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Product Creation: Find Suitable PLR Content

Now that you know what you’d like to sell, your next step is to find suitable PLR content for your purposes.

Take note that this is a two-step process:

Find potential PLR content.
Determine if this PLR content is worth purchasing.

What you’re going to do today is essentially compile a big list of potential PLR packages for you to purchase. Then in tomorrow’s lesson you’ll find out how to sort through these candidates in order to select the best PLR for your needs.

So, without further ado, here’s how to find potential PLR content to purchase.

Run a Google Search

One good way to uncover exactly what you need is by searching Google. What you’ll want to do is search for your niche keywords alongside PLR-related keywords. E.G., “classic car restoration” or “bodybuilding” or “organic gardening” or “golfing.”

TIP: Even though you may have a fairly narrow topic picked out, you may get better results if you broaden your search. For example, if you’re looking for PLR content on the topic of how to train a Yorkshire terrier, you may get better results simply by searching for housetraining PLR. You can then easily tweak this content to appeal to your specific niche (i.e., Yorkshire terrier owners).

If you’ve chosen a niche with a lot of PLR content available, then you can narrow your search in order to find the exact topic you’re looking for (e.g., “organic gardening pest control”).

Here are PLR-related words you can use in your searches:

PLR.
Private label rights.
PLR content.
Private label rights content.
PLR ebook.
Private label rights ebook.
PLR reports.
Private label rights reports.
PLR package.
Private label rights package.
PLR articles.
Private label rights articles.
PLR checklists.
Private label rights checklists.
Best PLR.
Best private label rights.
Best PLR content.
Best private label rights content.
List of PLR.
List of private label rights.
License content.
Content licensing.

Notice above I said “searches.” In order to find as many potential pieces of PLR content as possible, be sure to run multiple searches on these related keywords. E.G., “Dog training PLR” and “dog training private label rights package” and “best dog training PLR” (and so on).

Next…

Check PLR Communities

Another way to uncover potential sources for PLR content is to check PLR forums, groups and other communities. You can find them in the following ways:

Use Facebook search to find relevant groups. E.G., search for “PLR” and see what types of groups and pages turn up.

Search Google. E.G., “PLR forum” or “PLR discussion group” or “PLR blog.”

Here’s the next idea…

Ask Around

If you already have one or more existing platforms, then ask your network for their PLR recommendations. This includes:

Blogging about it.

Sending an email to your list asking for their PLR recommendations.

Asking your social media networks.

Here’s one more idea…

Go to the Original Source

If you’re looking for PLR content on “make money online” topics, then you’ll want to check with Jimmy D. Brown. Jimmy pioneered the entire PLR industry back in the early 2000s, so you know what any content you get from him will be well-researched and well written. Check Earncome.com to see his latest offerings, which change often.

ACTION STEPS: Your task for today is to go through the steps above to uncover as much potential PLR in your niche as possible. For today, just focus on gathering potential sources. Tomorrow you’ll go through this content to find the best pieces and packages to suit your needs.

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Product Creation: Determine Your Backend Offers

Yesterday you brainstormed your overall sales funnel. Now today you’re going to determine EXACTLY what you’re going to sell on the backend.

Here’s why: when you create your package, you need to know which product(s) you’re going to sell to those who buy the package. That way, you can insert your backend offers directly into the tools, ebooks, reports and other items inside your package.

So, with that in mind, consider these issues:

Will you sell your own products or affiliate products?

Selling your own products should always be a top priority, as this is generally the most profitable. However, there are a couple cases where you may consider selling affiliate products:

You haven’t created your own products yet. For example, maybe you know you want to sell a comprehensive course on the backend, but you haven’t yet created it. In this case, you may sell a similar affiliate offer temporarily, until you’ve created your own product to replace it.

You don’t intend to create your own product. Maybe you want to sell something that would be very costly to produce, such as a high-end piece of software. Or maybe you want to sell physical products.

For example, if you’re selling bodybuilding information, you may sell whey protein and lifting equipment via affiliate links, as you have no intention of creating these products yourself.

Obviously, you’d continue to sell additional information products on the backend that you create yourself.

What products will you sell, exactly?

The key here is to sell highly related products that help solve another part of your customer’s problem. For example, if you’re selling a package of copywriting products such as a course on creating a sales letter and headline templates, you might sell additional templates and swipes on the backend and a high-ticket advanced course.

How will you promote these offers?

Consider all the ways you’ll promote your backend offers, including:

Within the products themselves. For example, if your dieting package includes a nutrition report, then you might sell meal plans and recipe books from within that report.

Inside the welcome letter. Your package should include a welcome letter or quick-start guide to help new customers get started. You can include a promo within this letter or guide.

Inside customer emails. You should plan on creating an onboarding sequence to welcome new customers and encourage them to make use of the package. This sequence can also include promotions for related products.

On the download page. You can promote related offers on the download page for the package.

On the order form. You can sell related cross-sells/upsells right on the order form. For example, if someone is purchasing a copywriting package from you, you might offer private copy coaching.

ACTION STEPS: Your task today is to go through the questions above to determine exactly what you’re going to sell on the backend of your package and how you’re going to sell it. Be as specific as possible (although this may evolve once you actually purchase your PLR content to create your package, if the content doesn’t naturally lead to y our backend offers).

Keep Reading: Product Creation: Find Suitable PLR Content

Previous: Product Creation: Plan a Sales Funnel

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