Author: Internet Marketing Made Simple

The title you think is the most compelling may not necessarily be the one that your audience responds to the best. That’s why you’ll want to test and track your top titles to determine which one is most profitable for you.

Start by testing the top three to five titles that you think will deliver the best results for you. If you’re not sure which titles would rank as your top titles, then you may want to start with a small focus group and ask them which titles capture their attention (and which ones would make them more willing to purchase the product).

Two notes:

1. Your focus group should be highly targeted. In other words, the members of your group should be a part of your target market. Your focus group will be most useful if the members represent your ideal customers.

• Be sure not to ask leading questions. Even if you’re careful, sometimes people tell you what they think you want to hear. If you already have specific ideas in mind about what titles are the best, you may want to get an experienced yet neutral third party to help you run the focus group or construct your survey questions. That way, you’re not inadvertently leading your subjects to the answer you want.

Complete your test quickly by using a fast way to get traffic. If you currently don’t get a lot of traffic, you may end up waiting weeks or even longer to get results. You can accelerate your tests by using platforms such as Facebook advertising or Google AdWords.

NOTE: One thing that can complicate your testing is if you’re not using a good ad and/or sales letter for your product. That’s why it’s a good idea to test and refine this part of your campaign as well. Once your ad and landing page are converting well, then you can start testing titles. As you can see, all of this takes time — but you can do it in a matter of days if you send a large amount of targeted traffic to your site.

Do an A/B split test where the only difference on the sales page is the title. In other words, be sure you hold all other variables constant. This means the sources of traffic, the graphics on your page, the price, the headline and everything else should be exactly identical, with the ONLY difference being the title. It’s the only way to know for sure whether it’s the title that impacted the conversions or something else.

Run each split test until you have 30-50 sales. That’s because the more “actions” (sales) you generate during your tests, the more confident you can be of the results. At a certain point, however, you get diminishing returns – meaning additional sales don’t make much of an impact on your overall testing. As such, 30-50 sales generally mean you get enough data, without wasting your time by wading into the “diminishing returns” category.

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

Consider tweaking your winning title to create even better results. After you find your best title, then you may test small tweaks (such as an influential word) to see if you can further boost conversions.

Create professional cover graphics to really showcase your winning title. You can get a great designer by searching for one in Google (e.g., “hire ecover designer”) or posting on a site like upwork.com. Be sure to do your due diligence in order to select a reputable, skilled designer who fits your needs and budget.

Final thoughts…

A good title for your product can bring you plenty of sales over the long term, so don’t cut corners when naming your product!

Keep Reading: How To Create Right Product

Previous: How To Start Titling Brainstorm

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

Now that you know what benefits you may want to include in your title, your next step is to start brainstorming.  Use these titling guidelines:

• Check if there’s a way to arouse curiosity in the title. This isn’t always possible, but it is a powerful way to drive up conversions if you’re able to do it. Sometimes you can do it as easy as using words like “discover” or “secret” in the title. E.G., “The 10 Secrets of Growing Prize-Winning Roses.”

• Consider creating a subtitle to expand on the premise of the main title. You may include your top benefits in the subtitle. E.G., “The Four-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich.”

• Polish each draft title until it’s memorable, succinct and powerful. Many people are going to base their first impression of your product title, and some will base their entire buying decision on the title. That’s why it’s worth investing time in creating a good title.

Try out these templates:

How to [Get a Benefit] and [Get Another Benefit].

For example:

• How to Get Healthy and Look 10 Years Younger

• How to Get More Traffic and Double Your Sales

How to [Get a Benefit] In [Some Short Period of Time].

For example:

• How to Get Rid of Unsightly Belly Fat In Just 10 Minutes Per Day

• How to Housetrain Your Puppy In Just 3 Days

The Secrets of [Getting a Benefit].

For example:

• The Secrets of Building a Big, Responsive List

• The Secrets of Saving $450 On Your Home Energy Bills

The Quick and Easy Way to [Get a Benefit].

For example:

• The Quick and Easy Way to Write a High-Converting Sales Letter

• The Quick and Easy Way to Land a Big Promotion

The #1 Way to [Get a Benefit].

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

For example:

• The #1 Way to Get Healthy, Glowing Skin

• The #1 Way to Get Rid of Cellulite

The Beginner’s Guide to [Getting a Benefit].

For example:

• The Beginner’s Guide to Making Jewelry For Fun and Profit

• The Beginner’s Guide to Running Your First Marathon

Next…

Keep Reading: How To Start Test And Track

Previous: How To Determine Target And Benefits

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

The first thing you need to do is determine the benefits of your product, and which of these benefits are important to your target market. Follow these steps:

Brainstorm as many benefits of your product as possible.

Your audience is primarily interested in the benefits of your product rather than its features, which is why you’ll want to create a title that touts the benefits. As such, you’ll start off the titling process by listing out all the benefits of your product.

To be clear: the features are the parts of a product, while the benefits are what these features do for the user.

For example, a feature of a copywriting product is that it includes a template. The benefit of this feature is that a template makes it fast and easy for anyone to create a sales letter, even if they don’t have much of a background in copywriting.

Next step…

Determine which benefits are important to your audience by doing your market research. Even though your product may have a lot of benefits associated with it, your audience doesn’t view each benefit equally. Simply put, some of these benefits are more attractive to your audience than other benefits. That’s why you’ll want to do some research to find out which benefits your market values the most.

You may be able to get a sense of what’s important to your market by taking a look at what your competitors are doing. For example, check out the sales letters for some of the bestselling products in your niche to see what benefits these sales pieces highlight. (And, of course, check their product titles too.)

Another way to better understand what your audience wants is to ask them. You can create and distribute a survey to learn more about their biggest problems and what sort of features and benefits they’d value most in a solution.

Prioritize your list of benefits according to what your audience wants as well as what your product delivers. Just because your audience really values a particular benefit of your product doesn’t mean this benefit should appear in your title. If the benefit is fairly small in terms of what your product offers – e.g., it’s not a main benefit of your particular product – you may discard that benefit and choose something else for the title.

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

NOTE: If your market research shows you that your audience is really interested in a particular benefit – one which your product really doesn’t deliver on – then that’s an opening for you. Instead of misleading prospects by trying to showcase that particular benefit in your title, you can create a NEW product that specifically showcases that benefit. (Or, alternatively, you can update your existing product so that it really delivers on the benefits that are most important to your audience.)

Next…

Pick the top two or three benefits to include in your title. Now that you know what your audience wants and what your product delivers, you can pick the top benefits to showcase in your title. (Real-life example: How to Win Friends and Influence People.)

Which brings us to the next step…

Keep Reading: How To Start Titling Brainstorm

Previous: How To Monetize Your Social Media Pages

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

You can make money on social media indirectly by building your platforms and raising awareness about your business. Follow these steps:

• Create a “join list” tab on Facebook.  Be sure to offer an enticing lead magnet to persuade visitors to join. Take note that many big autoresponders (such as GetResponse) have built-in tools to make it easy for you to build a list through social media.

• Hold an online contest. For best results, use a tool like Rafflecopter to make your contest go viral. This app lets you give away extra entries to people who tell their friends about your contest (such as people who post about your contest on Facebook).

• Use Facebook paid ads. You can send prospects to your lead page or to a low-cost tripwire offer. As always, you’ll want to do testing and tracking in order to optimize your ad campaign.

Take note that Facebook’s ad platform lets you choose a very targeted audience, which boosts conversions. You can target your audience by demographics, such as age and location. You can target them by interests, such as if they’ve demonstrated an interest in dog training. You can even target them by behavior, such as if they visit Facebook using a mobile phone.

Facebook also lets you create retargeting campaigns. If someone visits your site and leaves without buying a particular product, you can set it up so that these visitors see an ad for that product the next time they visit Facebook. This tends to boost your conversion rates, as it reminds prospects to come back to your site and purchase the offer.

RECOMMENDED! Click Here To… PROFIT WITH SOCIAL MEDIA POSTS

• Build anticipation for a product launch. The idea here is to create a series of social media posts to get your niche buzzing about the product. Be sure to encourage your followers to like, share and comment on your posts.

• Create a pinned post at the top of your Facebook group / page or Twitter account. For example, you might create a new pinned post each week that features a particular offer (such as a popular product with a discount).

• Use tools to manage your social media campaigns. It can be fairly tedious to manage and post to multiple social media platforms at once. A tool like HootSuite.com makes it easier to schedule content and post content across multiple platforms at the same time. You can also use tools like this to track performance, so that you know what sort of content your social media followers respond to the best.

As always, be sure to test all your monetization strategies to create optimal profits!

Keep Reading: How To Determine Target And Benefits

Previous: How To Monetize Your Mailing List

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

You can monetize your mailing list by selling your own offers or promoting affiliate offers. Follow these steps:

• Create an enticing lead magnet and a lead page to persuade people to join your list. Do your market research to find out what people are already buying in your niche, and then create a lead magnet that’s similar yet better.

• Build relationships by offering good content and solving problems. If you consistently offer great content, then your subscribers will consistently open your emails. This is a key to the long-term success and profitability of your list.

• Create “useful yet incomplete” emails with a pitch at the end to promote a related product. Each email you send will solve part of a problem, and the product you’re promoting will solve another part of their problem.

For example, you might send a useful email with 12 tips for writing better sales letters. You can then sell a copywriting course at the end of the email.

• Use benefit-driven, curiosity-arousing subject lines to get more people opening your emails. E.G., “A weird trick to boost sales…”

RECOMMENDED! Click Here To… PROFIT WITH SOCIAL MEDIA POSTS

• Utilize testing and tracking to see which offers, subject lines and calls to action get the best response. Many email service providers (such as Aweber) include testing and tracking tools for free, so be sure to make use of them to increase the response and profitability of your emails.

• Upload evergreen content to your autoresponder. That way, you can make money the hands-free way for months or years to come.

• Send an email series of three to five emails for each product you want to promote. This will give you better conversions over sending a single email to promote a product.

Here’s the third piece of your monetization strategy…

Keep Reading: How To Monetize Your Social Media Pages

Previous: How To Monetize Your Blog

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

There are multiple ways to monetize your blog. You’ll need to do some testing and tracking to see which ones work the best for you. However, here are some of the most popular ways:

Sell your own product or service. This is generally the best and most profitable way to monetize your blog. So, whenever possible, promote your own products and services (as the blog content should naturally position you as an expert).

However, maybe you’re just getting started in your niche. You have your blog set up, but you don’t have too many of your own products to promote yet.

Here’s the solution…

Promote an affiliate product. Be sure that you choose an affiliate offer with the following characteristics:

• It’s a high-quality product, something that you’re proud to be associated with.

• The vendor who sells it has a good reputation online. This helps ensure the vendor will take good care of your customers.

• The sales letter converts well. (If this isn’t the case, you’ll need to work hard to presell the product to your audience.)

• The offer has a good commission rate (industry standard). For example, most digital products offer commissions of around 50%. You can expect as little as 5%-10% for physical products. Services vary, so you’ll need to do research to see what sort of commissions are standard in your niche.

• You select products with high price points or recurring commissions. Some affiliate marketers make the mistake of only ever promoting low-price products, which is a difficult way to make a lot of money. Be sure you also promote products with price tags ranging from $100 to $1000 or more.

You’ll want to sell a variety of products at different price points to see which ones sell well on your blog.

Sell advertising spots on your blog. This is where you offer other marketers in your niche ad space, such as a banner ad or text ad. You’ll want to check with similar sites in your niche to see what the usual ad rates are. You’ll be able to charge more if your blog tends to have highly targeted traffic that provides great results for advertisers.

If you have a high-quality blog with great content and high-quality traffic, you might apply for a premium advertising network like The Deck (http://decknetwork.net/).

Insert other ads and offers (such as Google AdSense). You’ll want to do some research to determine what sort of keywords tend to result in relatively high compensation per click. (E.G., some niches and keywords pay you as little as one penny per click, while others may net you a couple dollars per click.)

Be sure to read AdSense’s terms of service thoroughly so that you don’t run afoul of their rules.  For example, you can’t ask your blog visitors to “support” your site by clicking on yours, as that would basically generate fraudulent clicks.

Compile your best blog posts into a book and sell it.  Still another way to monetize your blog is to create a book out of the best and most popular posts. This could be a Kindle book, a physical book you create using a service like CreateSpace.com, or even a book you sell to a publishing house.

Note that most bloggers don’t use this as their primary monetization method. Instead, they use this as a supplemental method, and usually only after they’ve been blogging for a while (e.g., a year or two or even more) and have gained popularity in their niche.

Build an email list. One of the most popular ways to monetize a blog is to direct all your traffic to a lead page, where you encourage visitors to join your list. You can then follow up with your subscribers repeatedly to build relationships and promote backend offers.

RECOMMENDED! Click Here To… PROFIT WITH SOCIAL MEDIA POSTS

NOTE: In most cases, you should be building a list on your blog regardless of the primary monetization method you choose. For example, if you’ve designed your blog to sell affiliate offers, you should still seek to build a list of prospects. You can then promote your offers to both your blog and your list.

How do you promote offers on your blog? Like this:

• Publish product reviews and comparisons.
• Post case studies.
• Soft-sell products within how-to content.
• Hard-sell offers within articles.
• Post ads between content.
• Promote offers in the header, footer and sidebar.
• Create a “sticky” (featured) post at the top of the blog to promote offers.

Now the next monetization method…

Keep Reading: How To Monetize Your Mailing List

Previous: How To Choose a Type of Lead Magnet

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

Now you need to choose what type of lead magnet will best convey the information and sell the backend offer. It should also be a product or service that’s easy for you to deliver.

Let’s go back to the example of selling a weight-loss guide. Here are common types of lead magnets, as well as examples specific to weight loss:

• Ebooks, reports and articles. For example, you might offer a report on the topic of nutritional supplements that can aid weight loss.

• Videos. Here you might offer an exercise video that people can load to their phones or laptops and use in their home gym.

• Audios. This might be an informational audio (such as tips for losing weight), or you might offer something completely different such as exercise guidance that people listen to while working out.

• Webinars. Here you’d spend 30-60 minutes either giving an overview of weight loss, or you might focus in on one specific topic (such as the nutritional aspects). The benefit of offering a live webinar is that you can open up the floor to questions at the end. You can then offer the replays/recordings as a lead magnet too.

• Membership sites. Here you can offer a vault membership site (where people get instant access to a lot of information at once), or a fixed-term or ongoing membership site (where people get new information every week or perhaps every month).

For example, you might offer access to a six-month fixed-term membership, where each week (24 weeks in all) you provide nutrition and exercise information to help members lose weight.

Many people need to diet for at least six months to achieve their goals, so this particular lead magnet would be a good option for staying in front of your prospects over several months. Plus, if you deliver membership content through email, then you train your prospects to open and read your emails (which makes for a more responsive, profitable list).

• Private groups. You might set up a private forum on your website, or a private (secret) group on Facebook. In this example, your group would be a peer-to-peer dieting group where members could get information and support from others.

• Worksheets. For example, you might offer prospects a worksheet that helps them determine exactly how many calories they need in order to safely lose one to two pounds per week.

• Templates. Here you might prefer a set of meal plan templates that dieters can tweak to customize for their dietary needs and preferences.

• Swipes. This might be a set of ideas that people can use to help them achieve their goals. For example, you might provide a swipe file of ingredient substitutions that dieters can use to make almost any recipe more healthy.

• Planners/Calendars. For example, you might create a diet where users add one small, healthy change every week. This calendar would show what change they should make and when (e.g., ditch the morning soda and replace with water).

• Checklists. Here you might offer a weight loss checklist that includes all the steps a dieter needs to take to get started (e.g., determine your caloric input… choose a meal plan… etc.).

RECOMMENDED! Click Here To… GET FREE TRAFFIC

• Spreadsheets. For example, this might be a spreadsheet journal that prospects can use to write down what they eat, note what sort of exercise they did on a particular day, track how much water they drank, track how much sleep they got (as well as the quality), etc.

• Apps, plugins and software. For example, you might provide a meal-planning app that helps people track their food intake and create more balanced, healthier meals.

• Coaching. Here’s where you offer personalized or group coaching. For group coaching, you might set up a private Facebook group and field questions from the group. For individual coaching, you might offer custom advice (such as helping people create a custom meal plan).

The goal is to create something useful yet incomplete which naturally leads to your paid offer.

Keep Reading: How To Monetize Your Blog

Previous: How To Choose a Topic

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

Now that you know what you’re going to sell on the backend of your lead magnet, your next step is to choose an in-demand topic for the lead magnet itself. Consider these points:

• Select a topic that’s closely related to the backend offer. People who want your lead magnet should naturally be interested in your paid offer too.

For example, if you’re selling a diet guide on the backend, then your lead magnet could be an overview of a nutrition program, a set of meal plans, or even a meal-planning app.

• Be sure this topic is something your audience wants.  Check your market research to be sure there’s a demand for the topic.

• Pick a topic around which you can create a useful yet incomplete product. The useful product solves part of a problem, while the incomplete portion leads users to the paid offer.

For example, if you’re selling a copywriting course, then you might offer a sales letter template as a lead magnet. The template is useful on its own. However, in order to make the most of this template, people need to know how to write copy – and your copywriting course would help them do exactly that.

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

Another example is if you offered an overview of how to write a sales letter. This is useful, as it tells people what to do (but not how to do it). In order to get the finer details, your prospects would need to purchase your copywriting course.

HINT: Be sure to choose a compelling title for your product, as many people will make the decision to request the lead magnet based on whether it has a compelling, benefit-driven title.

For example: “Dog Training 101” is a boring title that really doesn’t create any excitement among prospects.

Here’s a better title: “The Secrets of Turning a Stubborn Dog Into a Well-Trained House Guest.”

Now the third step…

Keep Reading: How To Choose a Type of Lead Magnet

Previous: How To Choose An Offer

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

Your first step is to decide what you’re going to sell on the backend. Follow these steps…

Check marketplaces (like ClickBank.com and Amazon.com) to see what your market is already buying. To do this, search for your niche’s general keywords (such as “organic gardening” or “online marketing”). Then take particular note of the bestsellers in this niche, as well as any type of product where there are multiple competitors selling something similar.

For example, if you search for weight loss products in Amazon, you’re going to see several products (and several bestsellers) on topics such as getting rid of belly fat and the Paleo diet. If you have certain types of products that are both bestsellers and have plenty of competition, that’s evidence that a particular type of product is in demand.

Use keyword tools to find out which products interest your market. Here you’d use a tool like WordTracker to input broad keywords and see what your market is interested in.

For example, if you entered in “weight loss,” you might find a lot of searches for “Paleo diet,” which would confirm your findings in the previous step.

Ask your audience what they want. It’s best to ask open-ended questions, as this will reveal to you solutions and ideas you may not have thought of before.

Take note, however, that what people say and what people do can be two different things. For example, they may SAY they’re interested in a specific type of product and that they’d buy it, but when it actually comes to taking out their credit card they don’t do it.

Point is, use surveys to confirm what you’ve uncovered in other steps and to get additional insight into what your prospects are thinking.

Next…

See what types of products your top competitors are selling. For this step, go to Google and search for your niche keywords. Then check out what the type of products the sites in your niche are selling. If you see several sites selling a similar type of product, that’s a sign that the product is popular.

Browse paid ads (on Google and niche sites) to see where your competitors are investing their ad dollars. You can do this step at the same time as the previous step. Just look at the sponsored ads. Preferably you should do this over time, because if a marketer consistently invests ad dollars into a certain type of product, that’s a sign the product is indeed selling.

Search communities (such as niche groups) to see what topics interest your audience. You can browse the archives of niche forums, blogs and Facebook groups to see what your audience wants. For example, if a certain topic keeps popping up repeatedly, that’s a sign that it’s an evergreen topic for which people are seeking out a solution.

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

You also need to decide if you’re going to create your own product or sell an affiliate product.Ideally, you should sell your own products, as this will always be more profitable for you (plus you get the customer list, which is a valuable asset).

However, if you decide to sell an affiliate product, ask yourself these questions:

• Does the vendor have a good reputation?
• Is this a high-quality, useful product?
• Does the vendor provide a high-converting sales letter?
• Is the commission rate at least 50%?
• Is this a product which I’d be proud to be associated with?

Here’s the next step…

Keep Reading: How To Choose a Topic

Previous: How To Positioning Yourself

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.

When you talk to your tribe, be sure you’re building relationships and positioning yourself as an expert. Here’s how…

Share some of your best content for free. When people see you offer tips and strategies not shared anywhere else, they’ll be eager to purchase your paid products.

Specialize in one topic. While you may cover a lot of related topics on your site, you should aim to specialize in one subtopic. Do some research to find out which subtopics aren’t adequately covered in your niche, and then fill in the gap. You’ll be the “go to” guy or gal on that topic.

Let me give you an example…

Let’s suppose you offer dog training information. Perhaps you’ve already specialized in toy dogs (or even one particular breed of toy dog, like the toy poodle). Depending on what others in your niche are doing, you may further specialize – such as being the “go to” source of information for poodle housetraining.

Speak with authority. In other words, let your words reflect your confidence in the information you’re sharing. If you sound unsure about the information you’re sharing (such as if you use words such as “probably”), then your audience will feel ambivalent about your information. If you’re sure, then create content that reflects this confidence.

RECOMMENDED! Click Here To… GET PAID TO WRITE AND DRIVE SALES

Simplify complex processes. An expert not only knows how to do something, they know how to make it easier for others to accomplish too. If you can break down a complex process for your tribe, they’re going to see you as the authority in your niche.

TIP: Whenever possible, offer tools to help your audience achieve their goals. This will further cement your reputation as an expert. For example, if you’re teaching budget management strategies, then offer a budgeting worksheet that people can put to use immediately to achieve their goals.

Parting Thoughts…

A loyal tribe not only remain lifelong customers, they also refer their friends to your business. That’s why you’ll want to start using the keys above to build your tribe!

Keep Reading: How To Choose An Offer

Previous: How To Build a Perception

Or… Click Here To Get Our #1 Recommendation To Start Earning Today.