Author: Internet Marketing Made Simple

One of the keys to success is to make it a habit to plan your daily to-do lists in advance (such as on Sunday evenings to prepare for the work week). Here are the steps:

Review your overall business goals. Your to-do lists shouldn’t be random. Instead, they should be based directly on your business goals. For example, if one of your goals is to increase your list by 25%, then you’d create a plan for doing this and build your to-do lists around achieving this goal.

Prioritize the business goals you want to achieve in the next few weeks. You probably have several goals you want to achieve, such as grow your list, get more traffic, create a product, etc. You need to prioritize your goals so that you can build to-do lists around the goals that are most important to you.

SIDE NOTE: Be sure your goals are measurable and specific. For example, don’t just say you want to “get more traffic.” Instead, be specific about how much traffic you want to get and by what date you want to achieve the goal.

Create a list of tasks you need to complete in order to achieve these goals. Once you know which goals are most important, then you need to list all the tasks you need to do to achieve those goals.

For example, let’s suppose one of your top goals is to start building a list. The tasks involved in this goal include:

• Doing market research to see what people in your niche want.
• Creating a lead magnet based on this market research.
• Inserting an in-demand backend offer inside the lead magnet.
• Getting a reputable autoresponder.
• Creating a compelling lead page.
• Writing and uploading an initial autoresponder series.
• Testing your lead page and emails.
• Sending traffic to your lead page.

Next…

Break down each task into bite-size tasks (so that they’re not overwhelming). Some of the tasks on your list may be activities that take days or weeks to complete. You’ll want to break these big tasks into smaller tasks. Not only is this less overwhelming, but there’s also a sense of accomplishment when you cross an item off your list.

For example, a big task might be to “set up a website.” You can break this down into smaller tasks such as:

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• Get a domain.
• Secure webhosting.
• Change the domain nameservers to point to the new host.
• Download the WP files at WordPress.org.

…And so on. Rather than a big task that may take one or more days to complete, you now have mini-steps that take as little as a few minutes.

Estimate how long it will take you to complete each step. If you’re not sure how long something will take, be generous with your estimate. It’s better to over-estimate the time than under-estimate.

Create your daily to-do lists based on these goals, tasks and related steps. Now that you know exactly what you want to accomplish, you have a plan for doing so, and you’ve estimated the time it takes to complete these steps, you can create your daily to-do lists. You can use a mobile app or traditional pen and paper, whatever works best for you.

Now the next habit of successful people…

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You can make more money and grow your business by working to create more sales. Here’s how:

Optimize your sales pages, email campaigns, and ads using testing and tracking. Be sure to test just one variable at a time when doing a/b split testing. You can use a tool like SplitTestMonkey.com.

Produce higher conversions by sending a before-turning point-after email series to promote a product. Each email in the series is designed to appeal to a different type of buyer, as well as appealing to different facets of an individual buyer. Many people buy based on the desire for change and justify with logic, which is why this series is so popular.

Utilize affiliate marketing and joint ventures, both of which produce high-converting leads. If a marketing partner has an audience that trusts them, then they’ll send warm, pre-sold traffic your way.

Use an exit traffic script to redirect traffic to your lead page. If someone leaves your site without joining your list, you’re unlikely to see them again. That’s why you’ll want to redirect exiting traffic to your lead page, which will include an enticing lead magnet.

TIP: For best results, create a variety of lead magnets. That way, you can send exit traffic to the lead magnet that is most highly related to the page the visitor was just viewing.

For example, if a prospect is looking at a sales page, then an exit offer might be a “lite” version of an excerpt of the paid product. For instance, if the paid product is a multi-module video course, then you might offer one video module as a lead magnet.

Create a sales funnel so that you always have something else to promote to your existing traffic.  Your funnel should include a lead magnet, low-cost tripwire offer, your core offer, and backend offers. Then cross-promote these offers all throughout your sales funnel, including:

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• Via email.  This includes sending offers to both your prospects and your existing customers.

• On your download pages. This includes both your lead magnet download pages as well as download pages for paid products.

• Within your lead magnet. Indeed, your lead magnet should be created in a way to naturally lead to a promotion for the tripwire.

• Inside your products. Your tripwire, core offer, backend offers, bonus products and other products should all include a promo for a related product.

• Inside members only areas. This includes promoting inside private groups as well as inside membership areas.

Growing your business means growing your list, growing your traffic, and growing your sales. Be sure to use this three-pronged approach for best results!

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A great way to grow your business is by growing your list. That way, you can follow up repeatedly to build relationships and generate sales. Follow these steps:

• Create an in-demand lead magnet. Do your market research to find out what your audience really wants. This could be an ebook, video, access to a membership site, app, or even tools such as worksheets, templates or checklists.

• Set up an enticing, benefit-driven lead page. If you’re not a skilled copywriter, then you may want to hire a pro for this step.

• Upload an evergreen autoresponder series to build relationships and close sales. Your initial autoresponder series should be at least five emails, although over time you can add additional emails (with different offers) to create a hands-free selling machine.

• Test and tweak your email campaigns for best results. Many big email service providers (such as Aweber) have built-in testing tools to make this process easy.

As you develop emails for your autoresponder series, keep these best practices in mind:

Sell products that are in-demand, which will boost your conversions. Do your market research to find out what’s already selling well on platforms such as ClickBank.com, JVZoo.com and Amazon.com. Then create products that are similar yet better than the bestsellers.

Offer emails that are part good content (~80%) and part pitch (~20%). The content builds relationships, builds trust, and gets people opening your emails. The pitch helps you generate sales through every email you send.

Send some of your best tips, tricks and strategies to your list to start building good relationships. People will see that you offer extremely high-quality content for free, so they’ll be assured that your paid products are even better.

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Keep in regular contact with your subscribers (at least weekly). You can’t build good relationships if your subscribers only hear from you sporadically, so be sure to send weekly emails to develop top of mind awareness.

Segment your list to further boost conversions. That way, you can send content and product pitches that are highly targeted. For example, if someone has purchased a copywriting product from you, then you can confidently pitch them additional similar offers (e.g., “Since you like learning about good copywriting techniques, you’re going to LOVE this offer…”).

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For best results, follow these steps:

Select traffic sources that produce high-quality, targeted traffic. It’s the quality of the traffic that should be the most important factor, not the quantity. In other words, if the traffic isn’t converting – no matter how much traffic you’re getting – then it’s essentially worthless to you.

For example, a lot of marketers get very excited about getting a lot of Facebook fans. They may even use a service to purchase these fans. Unfortunately, these services may be giving them bots as fans. Obviously, this sort of fake traffic isn’t going to convert, so it’s worthless.

Another example: using pay per click marketing lets you select a narrow, highly targeted audience.

Focus on one traffic source at a time. If you try to get too many traffic methods going all at once, your efforts will be diluted. The end result is that you won’t get very good results with any of them.

Instead, a better idea is to focus on getting one traffic source up and running at a time. Once you get one method delivering results for you, then you can add another traffic method.

Choose traffic sources that produce quick results. Don’t spend months investing in a traffic method that may or may not work. If you’re just getting started, then choose methods that will allow you to quickly see results.

For example: paid traffic is a quick way to get targeted traffic, especially if you use a platform like AdWords or the Facebook ad platform.

Design your traffic strategy based on some of the most reliable, proven traffic sources available. This includes:

• Social media marketing. Don’t spread yourself too thin here. Instead, focus on the two or three platforms where your audience already congregates. You can also use an app like HootSuite.com to make it easier to manage your social media activities.

• Blogging. You can get set up quickly and easily by using the free WordPress platform (get the files at WordPress.org). Be sure to blog regularly, and consider optimizing your content to attract search engine traffic.

• Guest blogging. You can find guest blogging opportunities in your niche by searching Google for your niche keywords (such as “organic gardening”) alongside words that indicate a blog may accept guest submissions. These words include:

Guest articles.

Guest blogging.

Guest article submissions.

Article guidelines.

Submit article.

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• Setting up an affiliate program. Be sure to choose a reliable affiliate platform and payment processor, such as ClickBank.com. You’ll also want to be sure to offer at least 50% commissions, create a high-quality product, and provide a high-converting sales letter to attract top affiliates.

• Doing joint ventures. Ideas of JVs you can do include co-endorsing each other on your respective platforms, doing webinars together, swapping links inside your lead magnets, and similar activities.

• Email marketing. Try to get as many of your visitors on an email list by offering them an enticing lead magnet. Then follow up regularly to build a relationship and sell products and services. (More on this below.)

• Video marketing. One way to attract a targeted audience is to create demonstration and how to videos, load them up to YouTube and other social media, and encourage viewers to share them. Be sure the end of the video includes a call to action and link pointing to your site.

• Distributing press releases. You can distribute them locally as well as on sites such as PRWeb.com.

• Doing webinars. This not only attracts an audience if you choose a popular topic, it also helps establish your expertise.

• Paid advertising on niche sites. Start small and scale up once you’ve determined that a particular site provides high quality traffic.

• Facebook advertising. Be sure to use the ad editor tool to select a narrow, targeted market.

• Pay per click advertising. For best results, test and track your campaigns until you’ve selected the right keywords, ad and landing page for producing great results.

Next…

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The best way to get good results over the long-term is to develop a good working relationship with your freelancer. Check out these ideas…

Provide detailed project briefs so your freelancer always knows exactly what you want. You may have a vision of exactly what you want the end result to look like, but your freelancer isn’t a mind reader. That’s why you need to give them detailed information about what you want. Whenever possible, provide examples.

For instance, if you’re asking a writer to create a set of blog posts, then you’d provide:

• What the content will be used for.
• What sort of calls to action are needed at the end.
• Who’ll be reading the content.
• An outline for each post.
• Samples/examples of similar posts you like (e.g., “I like the conversational tone of this post.”)
• Notes on formatting and style (e.g., use plenty of bulleted lists, examples, and tips).

Offer praise for a job well done. If you’re only offering negative feedback/criticism on a project, it’s going to hurt morale. That’s why you want to make a point of offering specific feedback whenever someone does a good job.

E.G., “I really like the creativity you showed with this graphic – great job!”

Be sure freelancers know you’re always available to answer questions. If you act like it’s a burden to answer your freelancer’s questions, then your freelancer is going to shy away from “bothering” you with clarifications. Chances are, you’re not going to get good results if your freelancer doesn’t feel comfortable asking any and all questions.

Bottom line: make it a point to let freelancers know that you welcome all questions. Let them know you WANT them to ask questions, get clarifications, etc. And be sure when you answer these questions that you don’t give any impression that it’s a stupid question, that you’re too busy to answer, etc.

Let freelancers know about your expectations, and ask them about their expectations too. This will help create a good working relationship if you know what to expect of each other.

For example, if you expect your freelance writer to update you every three days while they’re working on a big project for you, then make that expectation known upfront.

Or, if you expect your freelancer to get on weekly phone calls with you, then let that be known upfront as well (as some freelancers may not be used to “meeting” with clients).

TIP: For more serious issues, such as payments and deadlines, you should create a written agreement with your freelancer that both of you sign. This agreement should protect both of you.

Finally…

Surprise really good work with bonuses such as cash or even gift certificates. This will help you develop a great relationship and make it more likely your freelancer will give you preferential treatment in the future.

Bottom line…

Be sure your freelancers feel valued and appreciated, and they’re sure to remain a long-term member of your team.

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TIP: For more serious issues, such as payments and deadlines, you should create a written agreement with your freelancer that both of you sign. This agreement should protect both of you.

Finally…

Surprise really good work with bonuses such as cash or even gift certificates. This will help you develop a great relationship and make it more likely your freelancer will give you preferential treatment in the future.

Bottom line…

Be sure your freelancers feel valued and appreciated, and they’re sure to remain a long-term member of your team.

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You can find freelancers by searching Google, asking colleagues for recommendations and posting projects on freelancing sites such as upwork.com. No matter where you find your freelancers, you’ll need to do your due diligence to ensure you only hire reputable freelancers who’ll produce great work.

Take these steps:

Check the freelancer’s feedback and ratings on freelancing sites. If your freelancer does work on sites such as upwork.com, fiverr.com, freelancer.com, guru.com and similar, then check their onsite ratings. Look for someone who has a long history of providing good work on time and on budget.

Follow up with references. If the freelancer doesn’t have any references listed, then ask for them. Preferably, get phone numbers so that you can have a real conversation with someone (rather than dealing with the anonymity of email, which doesn’t let you get the verbal cues embedded in normal conversation).

Review the freelancer’s portfolio, where applicable. Check that the portfolio shows they create consistently good work across a variety of projects.

Search for the freelancer’s name in Google, and avoid any freelancer with a pattern of complaints. Be sure your prospective freelancer has been in business for at least a year or two.

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Talk to your colleagues to see if they have any experience with a particular freelancer. Ask them about the good and bad points of working with this person.

Check that the freelancer’s rates are a good fit for your budget. Don’t shop based on price alone. As the saying goes, if you pay peanuts then you can expect to get monkeys.

Ask the freelancer to complete a small project first. In fact, you can hire three or so of your top candidates to see which ones produce the best work. Then you can hire the top one or two freelancers to complete bigger projects for you.

Now the third step…

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You can outsource just about any task in your business. You may decide to outsource just one or two tasks, or you may decide to outsource everything. It all depends on your needs and your budget.

Need ideas of what to outsource? Check out these ideas:

• Content creation (blog articles, social media posts, newsletters, etc.).
• Product creation.
• Video marketing.
• Copywriting (sales letters, ads, press releases, etc.).
• Customer service.
• Branding strategy.
• Overall marketing strategy.
• Research (e.g., product research, overall market research, keyword research).
• Search engine optimization.
• Paid advertising management (e.g., Facebook ads).
• Email marketing.
• Affiliate program recruitment and management.

This isn’t an exhaustive list, of course, as the tasks you need done will depend on your unique business. That’s why you’ll want to set time aside to compile a list of possible tasks that you’d consider outsourcing.

At this point, I’m going to assume that you’re not outsourcing everything. As such, that means you need to go through your list and determine which tasks you’ll outsource first. (As your business grows, you can outsource more.)

So, how do you determine which tasks to outsource first? Ask yourself these questions:

Which tasks would help you grow your business the fastest?

In other words, look at your list of potential tasks and determine which ones would have the biggest positive impact on your business.

For example, you may decide that setting up and running an affiliate program would be a great way to grow your business (and quickly), so you may decide to outsource partner recruitment.

Which tasks would a freelancer be able to complete more quickly?

If you’re unsure of how to do a task, or you find it just takes you a long time, then that’s a task you’ll want to consider outsourcing.

For example, if you need some technical work done – such as installing and customizing a complex script – you may decide to outsource it if the learning curve is too great. It may take you days to do the required research to even begin the task, where an experienced person may complete the entire task in just a few hours.

Which tasks would a freelancer be able to do for less cost?

In order to determine this, take what your time is worth per hour and multiply it by the hours it would take you to complete the task yourself.

To determine how much your time is worth, look at how much money you’re currently making per year, and divide it by the number of hours you work.

Alternatively, use your income goal/projection for the upcoming year and divide it by the number of hours you intend to work.

For example, let’s suppose you want to make $100,000 while working 1000 hours. That means your time is worth $100 per hour.

If a particular task would take you 10 hours to complete, then it “costs” you $1000. If you can find someone who’s willing to do it for less than $1000, then that’s a bargain.

With which tasks would a freelancer be able to create a better result?

Even if you can do something pretty fast and inexpensively, if you can’t do it WELL, then it’s better to have a pro do it.

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For example, you may be able to write a sales letter fast – but if that letter doesn’t convert prospects to buyers, then you’ve wasted your time. Hiring a pro for this task will pay for itself very quickly since the letter will have better conversions than if you had created it.

What could you be doing instead if you outsourced a certain task?

In most cases, you’ll want to outsource lower-value tasks to others so that you can focus on higher-value tasks.

For example, you may outsource writing your blog posts to competent ghostwriters, which frees up your time to nurture relationships and do joint ventures with the top marketers in your niche.

Next step…

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Here’s how to turn your free subscribers into cash-paying customers:

• Provide a call to action at the end of the email, where you specifically tell readers what you want them to do next. E.G., “Click here to download this app – and do it now, while you can still take advantage of our special introductory pricing!”

• Test and track your email campaigns to improve responses. Items to test include your subject lines, call to action, and the offer itself. Many of the bigger email service providers (like ConvertKit or Aweber) have these email statistics built right into their platforms.

• Segment your list according to reader interests and behaviors (such as clicking on a link). Then send targeted content and promotions to these segments. Sending these ultra-targeted emails should boost your conversion rates.

• Send emails at least weekly to help develop “top of mind” awareness. If you let too much time lapse between emailing your subscribers, they’re going to forget about you. They’re also likely to simply move on and find a competitor who’s able to provide them with the content, products, and other solutions they need.

• Promote products using multiple emails. The reason for doing this is because it tends to produce a higher conversion rate over sending one email. That’s because some people will miss the email if you send just one. In other cases, people may see the single email, but they need additional exposure to get excited about the offer.

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For example, you might send a “Before-Turning Point-After” three-part sequence. The “before” email encourages the reader to make important changes, the turning point email backs up (with proof such as case studies) the claims of how your product can help with those changes, and the after email showcases all the top benefits of your offer for those that use it and see the changes they desire.

• Keep your “From” field the same (otherwise recipients may not recognize your email, and they’ll delete it or even click the spam button).

Focus on growing the relationship with your subscribers, and you’ll see your sales grow too.

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Here’s how to captivate your subscribers and start building good relationships with them:

• Use high-impact (benefit-driven) subject lines to get more people opening your emails. Be sure to keep these subject lines fairly short, however, as most email clients will truncate them.

E.G., “A weird trick for rapid weight loss…”

If possible, you might also try to arouse curiosity in your subject lines. Even something as using the word “secret” can arouse curiosity. E.G., “The secret of doubling your conversions…”

• Personalize emails (e.g., “hi, [First Name]”). You can open your emails with the recipient’s name. On occasion, you may include their name in the subject line and/or the body of the email. Don’t overuse this technique, though, as some people feel it’s an invasion of their personal “space” if a stranger uses their name multiple times. In other words, this strategy can backfire if you cross the line, so for the majority of your emails you’ll want to keep it simple with a greeting in the beginning.

• Create a great opener to engage readers and keep them hooked. Your great opener might include a story, a startling fact, or even a question. E.G., “Have you ever felt humiliated at the beach?”

• Use a friendly, conversational tone to make your emails engaging. If your email sounds more like you’re writing a term paper than writing to a friend, then you need to start over.

• Share some of your best tips, strategies and solutions for free in your newsletters. This impresses readers, makes it more likely they’ll buy what you’re selling, and it keeps them opening your emails.

Here are different ways to engage readers with your emails…

Arouse curiosity about what’s coming up. E.G., “You’re about to discover a simple trick for getting the asking price for your used car. But first, let’s take a look at three secrets your car dealer doesn’t want you to know…”

Tell a story to engage with and draw in your readers. Ideally, the subject of this story should be someone who is very similar to your target market. That way, your readers will be able to relate to the story. 

E.G., “Ten years ago I was a lot like you. I slogged away at a day job for eight hours a day, and then rushed home to try to build my online business at night…”

Share a surprising statistic or other fact. When your subscribers first start reading your email, initially they may be thinking about other things (like their work, their spouse, their cute little dogs, their kids, etc.). Starting off with a startling fact is a great way to snap them out of whatever else they’re thinking about and get them focusing on your email.

For example, if your email is about how to stop smoking, then you might

share a sobering statistic about how many people die from smoking each year.

Tie current news events into your email’s topic. If there is a news item that’s really on people’s minds at the moment, then you can enter the conversation that’s already going on in their heads by tying this news into your email topic.

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For example, if there is some sort of awards ceremony going on (such as the Oscars), then you might create an email that lists “awards” for best products in your niche. E.G., “And the award for the best and most reliable autoresponder goes to…”

Create a regular feature, such as “Ask the Expert.”  This sort of feature makes your content “sticky,” which means subscribers will be opening your emails week after week to see what’s new in the latest addition of your special feature.

Encourage readers to ask questions, submit feedback, etc. Naturally, you can gather feedback by simply having subscribers hit reply to email you. Another thing you can do is set up a public social media page (such as a Facebook page) and encourage your subscribers to “join the conversation” on your page about your latest newsletter.

Next…

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Here’s how to start capturing more qualified leads onto your mailing list:

Create an enticing lead magnet. Be sure it’s a valuable product that your prospects really want. (When in doubt, do your market research to figure out what sort of products are in-demand.)

You can create lead magnets in many different forms, including:

• Ebooks or reports.
• Videos.
• Audios.
• Live events like webinars.
• Webinar recordings.
• Apps, software or plugins.
• Access to membership sites.
• Coaching consulting (including group coaching).
• Access to a support group.
• Checklists.
• Worksheets.
• Gear lists.
• Planners.
• Templates.
• Swipes.
• Multipart ecourse.

… And similar tools and resources.

Promote your lead magnet with a professional landing page.  Get a professional to create graphics and the sales copy in order to get maximum results. In some cases, all you may need is a strong headline, a short opener, a bulleted list of benefits, and a call to action.

TIP: Your lead page will mention the benefits of the lead magnet (such as your free ebook). However, it should also mention the benefits of joining your list. For example, do subscribers get special perks such as exclusive discounts? What sort of content can they expect to receive in their emails?

The reason this is important is because you want to build anticipation for what’s coming in the emails, which increases the chances that your subscribers will actually open and read your emails. Otherwise, your subscribers may give you a “throwaway” email account in order to get your lead magnet, but they may not actually read any of your emails.

Next…

Use exit redirects to get more prospects on your mailing list. E.G., when someone leaves your sales letter, use a redirect script or popup window to promote your free lead magnet.

Drive targeted traffic to your lead page. One of the keys to getting plenty of new subscribers is to send as much targeted traffic to your lead page as possible. Here are popular ways to get this traffic:

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• Guest blogging. Be sure to choose high-quality blogs, as your name will be associated with any blog on which your content appears.

• Video marketing. You can distribute your videos on YouTube, Facebook, and other social media channels. You might distribute “Part 1” of a video across these channels, and then offer “Part 2” for free to anyone who joins your list.

• Social media marketing. For best results, do some research to determine which social media platforms your audience uses, and then focus your efforts on the top two or three results. The most popular platforms include Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube and Google+.

• Partner traffic. Still another way to get traffic is with your joint venture or affiliate partners. You might give them a rebrandable report to distribute which includes a link to your lead page. Or you might do a co-endorsement, where you recommend each other’s lead magnets to your respective audiences.

• Paid advertising. Still another way to get targeted traffic is by paying for it. The top venues include the Facebook ad platform, Google AdWords, and high-quality websites in your niche which accept advertising.

Next…

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