You can create a variety of content to attract leads and buyers. Here are some of the top ways to do it:
- Optimize your blog content for the search engines to draw in targeted traffic.
In order to create optimized content, you need to know what words your market is inputting into the search engines. You can discover these words by using a keyword tool, such as WordTracker.com.
- Do guest blogging on high-quality, high-traffic blogs in your niche.
The key to this strategy is to use your author’s byline as a mini-advertisement that sends visitors back to your site. One good way to do this is to create a guest article that’s “Part 1” of a series, and then offer the rest of the series for free to those who click on your byline link. (Ideally, your prospects should land on an opt-in page and exchange their email addresses for access to the rest of the series.)
- Post viral content on social media (Facebook, Twitter, LinkedIn, Google+ and similar).
To get a feel for what type of content your audience responds to the best, do some market research on your competitors’ social media sites. Pay special attention to the types of content that get lots of shares, likes and interaction.
For example, if your audience seems to really respond well to humorous memes, then you’ll want to create this sort of content too.
- Share videos on YouTube, Vimeo, Facebook and Twitter.
You can create a variety of videos to see what your audience responds to the best, including:
–Talking head videos, where you look directly at the camera and share information (such as tips).
–Slide-share videos, which is a PowerPoint style presentation.
–Demo videos, such as when you share the “how to” steps of a process while demonstrating these steps at the same time.
In addition to “how to” or tips videos, you can also create and share product reviews and comparisons, sales videos, explainer videos and similar.
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- Create and share slide-shares for SlideShare.net. For best results, watch several of the top slide-shares on the site to get a feel for what people want. Keep these tips in mind:
–Present unique tips and other information (and/or present it in a unique way.
–Create a polished slide-deck template to present a professional image.
- Host webinars on in-demand topics in your niche. Be sure to practice your delivery a few times to create a more polished presentation. Depending on the topic, you may want to accept questions during the webinar.
- Create desirable lead magnets to attract leads to your mailing list. These lead magnets may include reports, ebooks, videos, audios, access to membership sites, or even tools (such as checklists, worksheets, templates and similar).
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