Ask Yourself These Questions
Before you release a sales letter, email or other piece of copy into the wild, ask yourself these questions:
- Does the subject line, title or headline get attention?
- Is it clear who this piece of content is for?
- Does the copy join the conversation that’s already going on in the prospect’s head?
- Does this copy exist in a vacuum? (E.G., if people are raising objections about a product online, then address those objections – people read other stuff before coming to your page or reading your emails.)
Here’s another idea…
RECOMMENDED! Click Here To… GROW WITH LOW-COST GIVEAWAYS
Increase Engagement With Multimedia
Another way to keep your reader’s eyes glued to the page is by inserting multimedia. This includes:
- Videos.
- Audios.
- Graphics of all types (illustrations, infographics, charts, photos, etc.).
It’s a good idea to include captions with graphics, as this will draw the reader’s eyes into your page.
Keep Skimmers in Mind
As you know, not every reader is going to read every word of your sales letter, blog post, article or other content. That’s why you’ll want to do the following so that skimmers get the gist of your content:
- Install enticing headlines and subheadlines to get attention and convey important information. E.G., “Who Else Wants to Earn a Quick and Easy $500?”
- Isolate and emphasize important information, such as by creating bulleted lists.
- Include a P.S. at the end of sales letters that reiterates a top benefit and a call to action. That’s because skimmers often look at the first and the last thing on a page.
Next up…
RECOMMENDED! Click Here To… GROW YOUR OWN CUSTOMER LIST
Proof Your Content
Get rid of spelling and grammar errors, which tend to make your content look like it was created by an amateur. “Clean” (grammatically correct) content tends to create a good impression, which in turn creates higher conversions.
Read Your Copy Out Loud
Content that reads smoothly is content that tends to have better conversions. If you want to know if your content is smooth and easy to read, then read it out loud. Better yet, have someone else read it out loud to you. If they hesitate or stumble over any portion of the content, that’s a piece you’ll want to rewrite.
Keep Reading: How To Justify The Price
Previous: How To Create a Strong Brand
Or… Click Here To Get Our #1 Recommendation To Start Earning Today.