Your first step is to decide what you’re going to sell on the backend. Follow these steps…
Check marketplaces (like ClickBank.com and Amazon.com) to see what your market is already buying. To do this, search for your niche’s general keywords (such as “organic gardening” or “online marketing”). Then take particular note of the bestsellers in this niche, as well as any type of product where there are multiple competitors selling something similar.
For example, if you search for weight loss products in Amazon, you’re going to see several products (and several bestsellers) on topics such as getting rid of belly fat and the Paleo diet. If you have certain types of products that are both bestsellers and have plenty of competition, that’s evidence that a particular type of product is in demand.
Use keyword tools to find out which products interest your market. Here you’d use a tool like WordTracker to input broad keywords and see what your market is interested in.
For example, if you entered in “weight loss,” you might find a lot of searches for “Paleo diet,” which would confirm your findings in the previous step.
Ask your audience what they want. It’s best to ask open-ended questions, as this will reveal to you solutions and ideas you may not have thought of before.
Take note, however, that what people say and what people do can be two different things. For example, they may SAY they’re interested in a specific type of product and that they’d buy it, but when it actually comes to taking out their credit card they don’t do it.
Point is, use surveys to confirm what you’ve uncovered in other steps and to get additional insight into what your prospects are thinking.
Next…
See what types of products your top competitors are selling. For this step, go to Google and search for your niche keywords. Then check out what the type of products the sites in your niche are selling. If you see several sites selling a similar type of product, that’s a sign that the product is popular.
Browse paid ads (on Google and niche sites) to see where your competitors are investing their ad dollars. You can do this step at the same time as the previous step. Just look at the sponsored ads. Preferably you should do this over time, because if a marketer consistently invests ad dollars into a certain type of product, that’s a sign the product is indeed selling.
Search communities (such as niche groups) to see what topics interest your audience. You can browse the archives of niche forums, blogs and Facebook groups to see what your audience wants. For example, if a certain topic keeps popping up repeatedly, that’s a sign that it’s an evergreen topic for which people are seeking out a solution.
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You also need to decide if you’re going to create your own product or sell an affiliate product.Ideally, you should sell your own products, as this will always be more profitable for you (plus you get the customer list, which is a valuable asset).
However, if you decide to sell an affiliate product, ask yourself these questions:
- Does the vendor have a good reputation?
- Is this a high-quality, useful product?
- Does the vendor provide a high-converting sales letter?
- Is the commission rate at least 50%?
- Is this a product which I’d be proud to be associated with?
Here’s the next step…
Keep Reading: How To Choose a Topic
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