Here’s how to turn your free subscribers into cash-paying customers:
- Provide a call to action at the end of the email, where you specifically tell readers what you want them to do next. E.G., “Click here to download this app – and do it now, while you can still take advantage of our special introductory pricing!”
- Test and track your email campaigns to improve responses. Items to test include your subject lines, call to action, and the offer itself. Many of the bigger email service providers (like ConvertKit or Aweber) have these email statistics built right into their platforms.
- Segment your list according to reader interests and behaviors (such as clicking on a link). Then send targeted content and promotions to these segments. Sending these ultra-targeted emails should boost your conversion rates.
- Send emails at least weekly to help develop “top of mind” awareness. If you let too much time lapse between emailing your subscribers, they’re going to forget about you. They’re also likely to simply move on and find a competitor who’s able to provide them with the content, products, and other solutions they need.
- Promote products using multiple emails. The reason for doing this is because it tends to produce a higher conversion rate over sending one email. That’s because some people will miss the email if you send just one. In other cases, people may see the single email, but they need additional exposure to get excited about the offer.
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For example, you might send a “Before-Turning Point-After” three-part sequence. The “before” email encourages the reader to make important changes, the turning point email backs up (with proof such as case studies) the claims of how your product can help with those changes, and the after email showcases all the top benefits of your offer for those that use it and see the changes they desire.
- Keep your “From” field the same (otherwise recipients may not recognize your email, and they’ll delete it or even click the spam button).
Focus on growing the relationship with your subscribers, and you’ll see your sales grow too.
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