Build Your Brand
Another good way to boost conversions is to create a strong brand and focus on building brand awareness in your niche. A good brand fosters trust, which in turn boosts conversions. That’s why people often pick a known brand over a generic product, even when they are exactly the same thing.
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Let People Know Who You Are
Your prospects want to know there are real people behind your company, which is why you’ll want to give people an opportunity to get to know you. Check out these tips:
- Post your photo on your web properties. This includes your own website as well as social media.
- Prepare an “About” or “Meet the Team” section. Offer photos and personal details (e.g., “I like to camp in the mountains…”).
- Produce posts or emails with personal details. For example, you can let your readers know about big events in your life, such as moving or marriage. Don’t drone on and on about yourself, but do share a sentence or two about what’s going on in your life.
Next…
Make Your Contact Information Handy
A good way to build trust (and thus boost conversions) is to make it easy for your prospects and customers to reach you. For example, you insert your contact info (such as help desk link, live chat or even just an email address) on every page of your website.
Reduce Buyer’s Remorse
You can’t get people to buy more products from you in the future if they get buyer’s remorse and request a refund on the product they just purchased from you. That’s why you need to actively work to reduce buyer’s remorse.
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How? By sending an email immediately after the purchase that does the following:
- Thank customers for their purchase.
- Remind customers of the benefits of the product they just purchased.
- Encourage prospects to use the product immediately so they can start enjoying the benefits. (People who use the product will get a benefit, which turns them into satisfied customers who’ll purchase from you again.)
Here’s another conversion-boosting idea…
Keep Reading: How To Boost Conversation By Asking Questions
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