How To Create a Strong CTA

3 Tips for Creating a Strong CTA

Your call to action (CTA) has a big impact on whether your prospects actually click your link, fill in your form, or act in some other desired way. That’s why you’ll want to check out these three tips for strengthening your C.T.A.:

  • Choose strong, specific verbs.  For example, “buy” is a strong verb that tells people exactly what you want them to do.
  • Transmit urgency. Exclamation points and words like “now” help create urgency. Whenever possible, inject scarcity into the offer. E.G., “Buy now – and hurry, because this offer ends tonight!”
  • Advise prospects explicitly. In other words, lead people by the hand and tell them what to do. E.G., “Click the order button below now to get started!”

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Check out this next set of conversion-boosting ideas…

6 Ways to Create a Sense of Urgency

People are more likely to take action if they have a compelling reason to take action NOW. That’s why you’ll want to create a sense of urgency whenever possible. Here are five ways to do it:

  • Offer a limited-time discount. E.G., “Act now to save $50 – but hurry, this offer ends tomorrow!”
  • Offer a limited-quantity discount. E.G., “The first 100 people who act now will get a $50 discount!”
  • Offer a limited number of products. E.G., “Only 100 PLR licenses are available, so act now!”
  • Offer a limited-time bonus. E.G., “Get a free workout video if you act now – hurry, this offer ends soon!”
  • Offer a limited-quantity bonus. E.G., “The next 48 people who act now will also get a free workout video!”
  • Remind prospects what happens if they don’t act now. E.G., “Hackers could have already installed malware on your PC, and they’re just waiting to steal your banking information. Protect yourself by buying this guide right now!”

Here’s another way to boost conversions…

How to Prove Your Claims

Many of your prospects don’t entirely believe your claims, which is why you need to prove them. Here are six ways to do that:

  • Provide customer testimonials.
  • Highlight great results with case studies.
  • Offer photos (such as “before” and “after” pics).
  • Provide videos.
  • Share screenshots or scans.
  • Give people other evidence (such as a link showing your romance novel on the New York Times bestseller list when you’re selling a “how to write a bestselling novel” guide).

Here’s something related…

How to Get More Testimonials

Testimonials typically don’t just magically appear in your email inbox. Instead, you need to solicit them from your satisfied customers. Here’s how to do it:

  • Put a request for testimonials at the end of the product. Be sure to include a link to a form or an email address to make it easy for people to send their testimonial.
  • Request testimonials within your follow-up email series. This is one of the better ways to do it, since you can ask multiple times in order to garner a better response. E.G., “Could you do me a quick favor, please? If you liked this product, please send me a testimonial. Simply click here and let me know what you liked about this product!”
  • Ask customers directly. If you talk to customers directly (such as if you’re in a service business), then directly ask them to provide a testimonial.

Next…

Make Your Order Button Stand Out

If you bury your order button in a sales page in a way that makes it difficult to see, you’re going to dampen your conversion rate. That’s why you need to make it stand out using these tips:

  • Set it apart from the text. Put lots of white space between the text and the order button to really make it stand out.
  • Make it big. Even a skimmer should be able to quickly pick out your order button.
  • Offer something colorful. For example, a big orange button will “pop” against a white background.

Here’s another important factor when it comes to your conversion rate…

The #1 Key to Boosting Conversions

Simply put, if you’re not sending targeted traffic, then you can expect poor conversion rates. Keep these tips in mind:

  • Choose highly targeted keywords. Whether you’re optimizing for the search engines or placing a pay per click campaign, be sure to choose targeted keywords.
  • Place ads on targeted sites. Ask the website owner about the visitor’s demographics and other important information so that you know if their traffic is targeted.

Here’s the next tip…

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Segment Your Audience

If you want to boost your conversions in follow-up emails, then segment your audience according to their interests and behaviors. Specifically:

  • Segment according to different lead magnets your audience has requested.
  • Segment according to different products your subscribers have purchased.
  • Segment according to behaviors, such as opening an email or clicking on a link.
  • Segment according to other activity, such participating in a contest or joining a webinar.
  • Segment according to relevant demographics, such as gender.

When you know what people are interested in, you’ll be better able to create content and offers that directly appeal to each segment of your audience.

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