If your main product is a “how to” information that’s covering a big task with a lot of steps, then your audience will enjoy receiving an overview of these steps in the form of a checklist. Here’s how to create a valuable checklist:
- Pull the main steps and points out of your overall product. You’ll want to go page-by-page to be sure you include all steps and actions your audience needs to take to complete a task.
- Use a succinct sentence to summarize each of these main steps and points. To make the checklist more valuable, list the page numbers in the main product where the instructions for each step appear.
E.G., “Create Your Headline (see page 24 for instructions).”
- Encourage users to print the checklist and keep it into their workspace. This makes the checklist more useful to your customer, and it also ensures they’ll see your links and calls to action more frequently.
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2 Tips for Creating a Useful Worksheet
Worksheets are good tools to help customers take action on what they’ve learned inside your main information product. Here are two tips for creating a worksheet:
- Ask a lot of questions. You want to get your audience thinking about their problem, how to solve it, and how to avoid common missteps.
For example, if you have a weight-loss worksheet, then you might ask a question like this: “What do you intend to do instead of snacking when you get the munchies in the evening? List three activities: ____________”
- Create a worksheet that puts people one step closer to their goal. For example, let’s suppose people want to create a sales letter headline. Your worksheet may go through the steps of helping people profile their target market, list the benefits of their product, and then brainstorm headlines around these benefits.
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How to Create a Cheat Sheet
If you’re using a cheat sheet as a bonus, then check out these two best practices:
- Offer succinct points. A cheat sheet should have a LOT of tips, steps and ideas, but no in-depth details about any of them.
- Use graphics to make it more aesthetically pleasing. If you’re not good with graphics and design, then hire a freelancer to create an eye-catching cheat sheet design for you.
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How to Create a Planner
People love planners because it helps them take the information they’ve learned and put it to work for them. Check out these two tips for creating effective planners for your audience:
- Brainstorm your planner first. Make a list of all the things you do to complete a process (such as launch a blog) and when you do these steps. Then draft your initial planner around your own personal process.
- Build a customizable planner. Even though you’re sharing your personal planner, be sure its customizable so that people can tweak it to meet their needs. For example, you might make a list of 10 things people need to do, but you can note that people can complete those 10 things in any order.
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How to Create a Bonus Report
Here are two best practices to use when you create a report to use as a bonus:
- Pick a succinct topic. Your report will be most effective if you choose one problem to solve, and then offer in-depth instructions.
For example, instead of teaching people how to write an entire sales letter, focus on teaching them how to create better headlines.
- Polish the report. Be sure to proof and polish so that it’s free of typos and reads well. People will judge you by the quality of your writing, so make sure it reflects well on you.
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How to Decide What Sort of Template to Create
If you want to offer a template as a bonus but you’re not sure exactly what to create, then follow these steps:
- Determine the possible templates you could create on the topic. For example, if you’re creating templates for a copywriting guide, then you could offer headline templates, opener templates, P.S. templates, guarantee templates, call to action templates… or templates for any other part of the sales letter. You could even offer templates for the entire sales letter.
- Do your market research. Once you know the possible templates you could create, do your market research to find out which templates are most popular. If people are buying a certain type of template, then you know creating something similar as a bonus will be an effective strategy.
- Decide which template best fits your product and your prospect’s needs. In other words, which template best helps your prospect achieve their goals?
Keep Reading: Steps On What Sort Of Template To Create
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