Find Out What Your Audience Wants
Don’t even think about creating a bonus until you know what your audience wants. Here’s how to do that:
- Find out what they’re already buying. Search marketplaces like Amazon.com and ClickBank.com, and take note of the bestsellers in your niche.
- See what marketers are advertising. If a marketer spends money promoting a product, then that’s a good sign that it’s an in-demand offer.
- Check what the big sites in your niche are selling. If several marketers are selling similar products, that’s a sign that the product is popular.
- Ask your market. But don’t depend on this method in isolation, because people’s survey answers don’t always match their actual behavior.
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Use This Bonus Worksheet
Use this worksheet to decide what sort of bonus to create. Answer these questions:
1. What is your main product?
2. What is the main goal of your product?
3. Is there a bonus you could offer that would make it faster, easier, etc. for people to accomplish this main goal?
4. Is there a bonus you could offer that helps people take a step directly before they start working on the main goal or directly after they complete the main goal?
5. Is there any step in the process that could use more in-depth instruction?
6. Brainstorm all the tools, information and resources you could provide to help people achieve the main goal.
7. Which of these tools, information and resources are in-demand in your audience?
8. Which of these tools, information and resources are relatively easy for you to create and deliver?
Once you’ve answered these questions, you should have plenty of ideas for bonus products to offer alongside your main product.
3 Factors for Creating a Great Title
Your title can make or break your bonus (and your entire offer as a whole). That’s why you’ll want to create a title for your bonus product that possesses these characteristics:
- It’s benefit-driven. Determine the top benefits of your bonus product, and then include them in your product title. Here’s a real-life example: “How to Win Friends and Influence People.”
- It includes “trigger” words. Whenever possible, include powerful sales trigger words such as you, how to, easy, quick, fast, discover, reveal, secrets, amazing, new, scientific, proven, better, surprising, startling… and similar.
- It arouses curiosity (where applicable). E.G., “Discover the Secrets of Rapid Weight Loss.”
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Titling Templates You Can Put to Work ASAP
As you start brainstorming titles for your bonus product, use these templates:
How to [Get a Benefit]. E.G., “How to Instantly Whiten Your Teeth.”
The Secrets of [Getting a Benefit]. E.G., “The Secrets of Enjoying Luxury Travel on a Shoestring Budget.”
Everything You Need to Know About [Topic]. E.G., “Everything You Need to Know About SEO.”
[Number] Amazing Tips for [Getting a Benefit]. E.G., “27 Amazing Tips for Rapid Weight Loss.”
How to [Get a Benefit] in Just [Some Short Amount of Time]. E.G., “How to Land Your Dream Job in Just 60 Days From Now.”
How to Tell If [You Have Some Problem] – And How to Fix It. E.G., “How to Tell If You Have a Slow Metabolism – And How to Fix It.”
The Ultimate Guide to [Some Topic]. E.G., “The Ultimate Guide to Launching a Six-Figure Business.”
[Number] Tricks and Tips for [Getting a Good Result]. E.G., “17 Tips and Tricks for Beating Your Personal Best in Your Next Marathon.”
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Five Simple Ways to Create a Bonus
Ready to start creating your bonus? Here are five ways to do it:
- Do it yourself.
- Outsource to a qualified freelancer.
- Purchase licensed products (such as private label rights content).
- Crowdsource (get experts or other contributors to create it).
- Repurpose your existing content.
The method you choose depends on:
- How much time you have to devote to product creation.
- How much money you can invest in the process.
- Whether you have the skills to do it yourself.
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DIY Tips for Creating an Amazing Bonus
If you’ve decided to create a bonus yourself, then check out these three tips:
- Choose reputable sources. If you need to do research to create your bonus, be sure to get your information from reputable sources only (such as known experts, universities, academic journals and similar).
- Create an outline. Be as thorough as possible. Browse similar products to see what they included, and then make your product even better (by including more benefits).
- Cut out distractions. When it’s time to create, then shut off the TV, close unnecessary browser windows, and turn off the phone.
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Keep Reading: Places To Find Your Next Freelancer
Previous: Ideas For Using Bonuses And Incentives Effectively – Part 2
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