Your first step is to create a single offer that you can sell to your audience. If you’re pressed for time, you can promote an affiliate offer. However, you’ll want to replace it with your own offer as soon as you can.
Here are the steps to planning and creating your offer…
Do your market research to select a profitable niche.
Your first step is to create a list of potential niches. Here’s how:
- Brainstorm (just list all the markets that come to mind).
- List your own problems, each of which is related to a potential market (e.g., you have back pain).
- List your interests and hobbies. (E.G., you like to garden.)
- List the problems and interests of your family, friends and colleagues.
- Keep an eye on the internet and news to uncover even more potential markets.
- Use a keyword tool (like WordTracker) to uncover niches. For example, put in a partial search such as “secrets of” or “tips” or “how to,” and you’ll get plenty of ideas.
Once you’ve compiled a list of potential markets, then plug the keywords into Amazon, ClickBank, iTunes, Google Play, Udemy and Google to determine if this is a profitable market. If you see a lot of competitors selling a lot of different types of products, that’s a sign of a healthy, profitable niche.
Complete your product research to find out what this market wants.
As always, the key here is to find out what your market is already buying. Then you can create something similar yet better. This means you improve on the weaknesses of the current products on the market while retaining their strengths.
E.G., If you’re creating a copywriting app, and you see that a common problem for similar apps is that the headline-generating feature doesn’t produce enough results, then you’ll want to be sure your app generates double, triple or even quadruple the results of the current products on the market.
Create Your Product
You can create it yourself if you have the time, skills and desire. Or you can outsource it to a competent professional by posting a project on upwork.com or searching Google for a freelancer. As always, do your due diligence to be sure you choose a pro who’ll produce good quality work.
Design one or more bonuses to boost conversions.
As always, the bonus should enhance the use or enjoyment of the main offer.
TIP: Create a bonus that handles a common objection. For example, if a common objection for your product is that prospects are “too busy” to follow through, then create a bonus that makes it faster and easier to get results.
Craft (or outsource) a high-converting sales page.
One of the big keys to the success of your offer is the conversion rate of your sales letter. If you’re not familiar with how to write good sales copy, then outsource this task to a professional copywriter.
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Pick a payment processor and insert your payment button.
Platforms like ClickBank or JVZoo work well if you’re going to have an affiliate program. You can also use processors like PayPal or 2Checkout alongside an affiliate script hosted on your site (such as Amember).
Craft a download page where customers can collect their purchase.
This page should thank your customers for their purchase and give them a download link. You might also promote a related offer here.
Segment your list.
Move new customers off the “prospect” list and onto your “customer” mailing list. You can then send targeted content and offers to your mailing lists. Which brings us to the next topic…
Keep Reading: How To Build Your Mailing List Of Prospects
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