Create a Bulleted List of Benefits
Whether you’re crafting an email, social media blurb or a sales letter, you want to focus on the benefits of the offer. One good way to make these benefits stand apart is to put them in a bulleted list. This makes them easy to see (even for skimmer), and a succinct list of benefits make it easy for readers to absorb and creates desire and excitement.
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Five Awesome Benefit Templates
The next time you need to create a bulleted benefit list, try out these templates:
- [Get a great benefit] faster than ever using [app / tool / strategy]! E.G., Get your business up and running faster than ever using this proven five-step strategy!
- You’ll finally learn the truth about [some topic] – and it’s going to surprise you! E.G., You’ll finally learn the truth about getting rid of cellulite – and it’s going to surprise you!
- Do you want [to get a benefit]? See [a page number, module number, etc.]! E.G., Do you want to boost your conversion rates the easy way? See page 122 for a five-minute trick that could double your conversions!
- Now you too can [get a benefit] in just [a short period of time]. E.G., Now you too can save your marriage in just one week from now!
- You’ll discover a [startling/weird/surprising] trick for [getting a benefit]! You’ll discover a totally weird trick that works like crazy to make you look 10 years younger!
Here’s another set of templates…
Three Swipe-able CTA Templates
Here are three different calls to action you can use for different occasions:
- This is a great opportunity to [learn about some strategy or get some tool] for free, so click here to take advantage of this offer while you still can!
- Buy now and you’ll get a 50% discount – click here to get started!
- If you’ve ever wanted to [learn about a topic or get some benefit], then you’re going to want to get on this free webinar! Click here to register – and do it now before all the seats are gone!
Next…
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Three P.S. Templates
If you’re writing a sales letter, then you’ll want to include a postscript. That’s because a P.S. is one of the most-read parts of a sales page. It’s a good idea to include both a benefit and a call to action in your postscript. Check out these templates:
- P.S. I almost forgot – if you act now, you’ll also get [some bonus gift]. Click here to claim yours now!
- P.S. People everywhere are saying this is the quickest and easiest way to [get some benefit]! But don’t take my word for it – click here to order now risk free!
- P.S. You won’t find a faster, easier or better way to [get a benefit], so click here to order now!
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