The next step is to decide which format for your product will best suit the topic as well as your customer’s needs. Common formats include:
- Ebooks.
- Reports.
- Articles.
- Videos.
- Webinars.
- Audios.
- Membership sites.
- Checklists.
- Worksheets.
- Planners.
- Calendars.
- Swipes.
- Lists.
- Templates.
- Toolkits.
- Plugins.
- Apps/software.
- Coaching.
- Done-for-you services.
Note that live events and coaching carry the highest perceived value. Tools (especially apps) also tend to carry high perceived values. This is followed by videos, audios and text (with text-based products possessing the lowest perceived value).
RECOMMENDED! Click Here To… CREATE YOUR OWN PRODUCTS
In addition to boosting value, some topics naturally benefit from being in a specific format.
For example, if you’re teaching someone how to speak a foreign language, then you’ll want to consider videos, audios, webinars, and personal (phone) coaching.
TIP: Where relevant, create a package of products. E.G., sell a guide and include a toolkit (worksheets, templates, etc.) as a bonus.
Keep Reading: How To Develop Your Product
Previous: How To Design Your Sales Funnel
Or… Click Here To Get Our #1 Recommendation To Start Earning Today.