Your second step is to determine the best format for your video. Here are your main options:
- Talking head video. This is where the camera is trained on you as you share information, such as tips or how-to information.
- Slide presentation video. This is where you create a PowerPoint-style presentation. You can set this presentation to music, or you can provide voice-over narration.
- Demo video. This is where you demonstrate how to do something. E.G., you might show viewers how to create a PayPal payment button.
- Whiteboard “doodle” video. This is a good choice for an explainer video, presell video or similar.
- Animated video. This requires more skill or an investment on your part, but you might use an animated video as an explainer or to build relationships with your audience.
- Some combination of the above. For example, you might combine a talking-head video with a demo video.
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