Here are the steps to creating a successful product:
- Decide whether to outsource or do it yourself. Hint: outsource the product if a freelancer could create a better product than you can. You may even plan and then outsource the entire sales funnel all at once.
- Create a detailed outline. Be sure your product is designed to solve a pressing problem. In addition, make sure this is a topic that’s already in-demand in your niche by doing your market research.
- Research your product. Be sure your information is accurate by gathering information from multiple credible courses. If you get even one fact wrong, people are likely to question the accuracy of the rest of the information.
- Develop an engaging product. Use a conversational tone, tell stories, and in general “edutain” (entertain while educating the customers).
- Proof and polish. Be sure your product solves a problem in an engaging way, without any unnecessary fluff or filler. You may want to hire a professional proofreader to help you create a polished end result.
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- Title the product. A compelling, benefit-driven title helps boost sales. E.G., “The Secrets of Getting Rid of Cellulite For Good.”
- Create high-quality ecover graphics. If you don’t have the skills or inclination to do this yourself, then hire a designer on a site like upwork.com.
Each product you create should be a useful product that solves a problem, and yet each product should also lead to another product in your sales funnel. These are the keys to a profitable business!
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