Even if you create extremely shareworthy content, your visitors may not share it unless you take the following extra steps:
- Be sure it’s easy to share. Don’t put any hoops between your prospects and your content such as an opt in form. What’s more, you need to be sure that your content is viewable on all platforms and devices. Many people view content on their phones, so make sure your online content has a responsive design so it looks good on smaller screens.
- Create a call to action. This is where you specifically tell people to share your content (along with why they should do it). E.G., “Become a hero to your friends by clicking here to share this lifesaving information with them…”
- Offer an incentive to share. You can offer free products, extra contest entries and other referral rewards to people who share your content.
TIP: Want to really kick this strategy up a notch? Then you might consider running a referral contest. The person who sends the most traffic or referrals gets your top prize (free products or cash).
- Automate these incentives. This means using apps that automatically deliver rewards. One example is Rafflecopter.com, which hands out extra contest entries to those who share the contest page (or other information) with their friends.
- Post it on social media. These platforms are designed for sharing content. The top platforms include Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and Pinterest.
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If you have a blog, then be sure to include social media buttons on your blog to make it quick and easy for people to share your content. You’ll also want to include a call to action, which improves shares over just having a button alone.
The bottom line here is that you not only need to create shareworthy, emotion-engaging content, you also need to specifically encourage your prospects to share it. Together, these components help you create effective viral campaigns!
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