People rarely share content if they’re not moved in some way. That’s why you’ll want to appeal to some kind of emotion with your content, whenever possible. Here are some of the most common types of emotions viral content may arouse:
- Happiness
- Joy
- Admiration
- Motivation
- Gratitude
- Pride
- Inspiration
- Surprise
- Satisfaction
- Hope
- Love
- Fear
- Disgust
- Offensive (I listed it, but I don’t like it, use it or recommend it!)
- Anger
- Sadness
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Take note: Positive, pleasing emotions (such as joy) tend to get more shares than negative emotions (like disgust). Here are examples of content that produce positive emotions:
- An inspirational story about someone who overcame a tough problem.
- A heartwarming story about someone showing an act of kindness.
- A funny video.
Content that evokes negative emotions is used by many people as well, but I’m not going to discuss it in this curriculum because I’m not a proponent of it.
Keep Reading: How To Encourage Sharing
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