When it comes to creating products that sell well (or promoting affiliate offers), the big key is to find something that your audience REALLY wants.
Sometimes marketers look to create a product on a topic that no one else has created before. In many cases, the reason it hasn’t been created yet is because there is no demand for it. If you create something no one wants, then you’re going to be disappointed by dismal sales.
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Here’s what to do instead: find out what people are already buying, and then create something similar (yet BETTER). And that’s exactly what you’re going to learn how to do in this lesson. Take a look…
Find Out What People Want
The very best predictor of what people will buy in the future is to look at what they’re already buying today. That’s why your first step is to find out what people are already buying in your niche.
NOTE: We’re talking about evergreen offers here, not fads. Fads are too unpredictable to determine if they’ll still be selling well next week, next month or next year.
To do this, you’re going to look for three things:
- Bestsellers.
- Products with competitors.
- Paid ads for specific types of products.
Let’s take a closer look:
Bestselling products. If a product sells well in your niche (especially over time), that’s a good indication of demand. To that end, you’ll want to check infoproduct marketplaces such as ClickBank.com, Amazon.com and Udemy.com to see what’s selling well in your niche.
Products with multiple competitors. If multiple marketers are creating similar products, that’s another good indication that there’s demand for that type of product. Again, you can search infoproduct marketplaces to find out which types of products have a lot of competitors. You can also run a search for your niche keywords in Google, and check out what your top competitors are selling.
Marketers consistently placing paid ads for a product. Smart marketers don’t keep dumping money into paid advertising if the product isn’t selling well. That’s why tracking ads over time will give you an idea of what’s selling well. One way to do this is to regularly run a search for your niche keywords in Google, and then take note of the paid advertisements. Look for different marketers selling similar offers, as well as marketers investing in advertising a product over time.
You can also quickly test a product for yourself to see if it might sell well before you invest too much time and money creating it. Here are two “quick and dirty” tests:
- Promote an affiliate offer. If your audience seems to really like a particular affiliate offer, that may confirm to you that you should create something similar.
- Create a tripwire offer. Let’s suppose you have a big product in mind, like a multimodule course. You might create an “overview” of this course, or even just create one module, and offer it as a low-cost tripwire. If your audience likes the “lite” product, then you can take that as a greenlight to create the full product.
Take note that you can also create a “lite” product in the form of a lead magnet that you offer to determine demand (while at the same time building your list). Keep in mind, however, that what people request for free may not precisely determine if they’ll purchase the “full” product.
Once you have an idea of what people in your niche want, then move onto the second step of this process…
Create Something Better
Now that you know what your audience wants, about the last thing you want to do is create something that’s just like every other product on the market. Instead, what you need to do is create something BETTER.
The first step in creating a better product is to review the bestsellers in your market to determine their good points and bad points. This means personally reading/viewing the product yourself. You’ll also want to read customer reviews to see what they like and don’t like about a product.
Your goal in creating a product is to ensure your product has the big benefits that everyone likes, yet it improves on the weak points of other products.
For example, let’s suppose you’re creating a copywriting course. Perhaps the bestselling products in your niche include a lot of real-life sales letters, case studies and examples. If people really like that, then you’ll want to make sure you include your own (unique) letters, case studies and examples.
Now let’s suppose that one thing that is missing from the competitors’ products are worksheets to help people decide what benefits to showcase, as well as audience profiling worksheets and other tools. You can improve on existing products by including these tools in your course.
The second step in creating a better product is determining how to make it unique. You can do this by:
- Creating unique case studies/experiments.
- Telling personal stories.
- Offering unique tips.
- Providing unique examples.
- Offering unique tools such as worksheets, checklists, templates and similar.
- Sharing old information in a new way, such as by creating a formula around a step-by-step process.
- Positioning the product in a new way. E.G., how is your product different and better than the competing products? For example, do you provide “take action” tools to help people get results quickly and easily?
The point is, you don’t need to create something so fresh and new that no one on the planet has ever seen it before. Instead, you just need to take your information—even if others are teaching the same thing – and present it in a fresh way.
For example, I often create unique formulas around processes in the form of acronyms, where each letter of the acronym corresponds to a step of the process. E.G., I might create a five-step S.A.L.E.S. formula for optimizing conversions. While others may teach how to optimize conversions, no one else does it using my unique formula—which makes my products stand out from the crowd.
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Conclusion
The bottom line here is that you shouldn’t guess what your audience wants. Do your research, find out what they line up around the virtual block to buy, and then create something similar yet better.
That’s it for this time. I’ll see you in the next issue!
Keep Reading: How To Use Email Personalization To Boost Response
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