The first step to x-raying your audience is to gather information about their demographics and anything else you can determine about them. This includes factors such as:
- Age.
- Gender.
- Location (where they live – be specific).
- Whether they rent or own their home.
- Education level.
- Income level.
- Marital status.
- Whether they have children (and if so, how many).
- What sort of job they have (or if they’re retired).
- How much money they spend in the niche.
And similar factors.
You can uncover this information by running a Google search. E.G., “dog owner demographics.” This type of search will reveal to you information that other people and organizations have gathered.
The key here is to only gather information from reputable sources such as:
- Well-known research organizations such as PewResearch.org.
- Peer-reviewed journals (check Google scholar).
- News organizations such as PBS.com or BBC.com.
- Academic institutions (e.g., universities).
- Government sites (such as FDA.gov).
If you find information referenced in a piece of content, then always go to the original source of the information to verify it.
RECOMMENDED! Click Here To… GROW YOUR OWN CUSTOMER LIST
For example, if you see a reputable news organization reporting on a survey from Pew Research, go directly to Pew Research to view the information yourself. That’s because even reputable news organizations can make a typo or other error from time to time, so it’s always best to verify information. What’s more, going to the source of the information may give you additional insights and data not shared elsewhere.
TIP: Wikipedia is generally considered a poor source of information, since basically anyone can create or edit an entry. However, sometimes Wikipedia entries include references and links to scholarly articles. As such, you may use Wikipedia as a way to uncover interesting articles. However, don’t ever use Wikipedia as your source. Instead, follow the links to reputable scholarly articles and other sources of information.
Next…
Keep Reading: How To Go Undercover
Previous: How To Encourage Sharing
Or… Click Here To Get Our #1 Recommendation To Start Earning Today.