A great way to grow your business is by growing your list. That way, you can follow up repeatedly to build relationships and generate sales. Follow these steps:
- Create an in-demand lead magnet. Do your market research to find out what your audience really wants. This could be an ebook, video, access to a membership site, app, or even tools such as worksheets, templates or checklists.
- Set up an enticing, benefit-driven lead page. If you’re not a skilled copywriter, then you may want to hire a pro for this step.
- Upload an evergreen autoresponder series to build relationships and close sales. Your initial autoresponder series should be at least five emails, although over time you can add additional emails (with different offers) to create a hands-free selling machine.
- Test and tweak your email campaigns for best results. Many big email service providers (such as Aweber) have built-in testing tools to make this process easy.
As you develop emails for your autoresponder series, keep these best practices in mind:
Sell products that are in-demand, which will boost your conversions. Do your market research to find out what’s already selling well on platforms such as ClickBank.com, JVZoo.com and Amazon.com. Then create products that are similar yet better than the bestsellers.
Offer emails that are part good content (~80%) and part pitch (~20%). The content builds relationships, builds trust, and gets people opening your emails. The pitch helps you generate sales through every email you send.
Send some of your best tips, tricks and strategies to your list to start building good relationships. People will see that you offer extremely high-quality content for free, so they’ll be assured that your paid products are even better.
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Keep in regular contact with your subscribers (at least weekly). You can’t build good relationships if your subscribers only hear from you sporadically, so be sure to send weekly emails to develop top of mind awareness.
Segment your list to further boost conversions. That way, you can send content and product pitches that are highly targeted. For example, if someone has purchased a copywriting product from you, then you can confidently pitch them additional similar offers (e.g., “Since you like learning about good copywriting techniques, you’re going to LOVE this offer…”).
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