Be Specific
If you want your headlines and other copy to be more credible, then use specific numbers whenever possible (versus “rounding up”).
For example, it’s more credible to say “I made $489.54” versus saying, “I made $500.”
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Five Ways to Open a Piece of Content
Effective content needs to grab (and hold) your reader’s attention right away, which will increase conversions. Here are five good ways to get attention:
- Tell a story, especially one where the main subject/character of the story is just like the reader.
- Ask a question. E.G., “Do you ever toss and turn all night?”
- Share a startling fact or statistic. E.G., “About 95% of businesses will fail this year… will yours be one of them?”
- Build anticipation for what’s coming. E.G., “You’re about to discover how to finally housetrain your stubborn puppy!”
- Arouse curiosity about what’s coming. E.G., “You’ll find out what word you should NEVER use in a sales letter headline – this is going to surprise you!”
Next…
How to Engage Readers
Your title and opener grabbed the reader’s attention. Now you need to hold it by engaging the reader.
How?
By “edutaining” the reader. This means you entertain them while you educate them. Keep these tips in mind:
- Use a friendly, conversational tone. Simply put, write as if you’re talking to a good friend.
- Utilize humor (but sparingly). Just be sure you understand your target market before you attempt humor, as different people and cultures find different topics funny.
Next…
7 Question Swipes
One way to engage your audience is by asking them questions. This can also be a good way to get people interactive on your blog or on social media, which in turn boosts conversions.
Check out these example questions and swipes you can tweak and put to use:
- Some experts say [one thing]. Other experts suggest [some other thing]. What do you think?
- What is your favorite way to [get a good result]?
- Have you ever [tried to get a result and then failed]?
- When was the last time you [participated in some activity]?
- What is your biggest [type of] mistake?
- Have you ever felt [in some specific way that’s related to the niche topic, e.g., “humiliated because you’re so fat”]?
- How many times have you [tried to get some result]?
Next…
Use Curiosity to Drive Conversions
Arousing curiosity in your content is like creating an itch that your prospects want to scratch. Here are two ways to create this “itch”:
- Get people curious about what’s coming up in the content itself. E.G., “In just a moment you’ll discover the #1 trick for making your skin so soft and supple you’ll feel like you’re 20 again!”
- Get prospects curious about the product you’re selling. E.G., “See page 58 to discover how to shave two strokes off your golf game!”
Here’s another way to boost conversions…
Build Credibility
As people are reading your content, they’re going to be wondering why they should listen to you. If you can build your credibility, they’ll be more likely to view you as an expert or authority. And, in turn, this will boost your conversions.
Here are questions to ask yourself:
- How many years of experience do you have in the niche?
- Do you have any relevant degrees or certifications?
- Have you won any relevant awards?
- Do you have proof of being able to get results for yourself or others?
- How many others have you helped in the niche?
- What else can you use to provide authority/expertise?
You can then take the relevant answers and include them in your sales letters, “about” pages, and anywhere else that you want to build credibility.
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3 Ways to Build Trust
People do business with those they know, like and trust, which is why it’s important to build trust. Here’s how to do it:
- Choose secure order forms so that people trust their sensitive data with you.
- Create great lead pages to encourage people to join your list, and then follow up via email to build good relationships.
- Communicate honestly with your prospects and customers. (E.G., Recommend the best products for your prospect’s needs, not just the ones that give you the best commissions.)
Here’s another conversion-boosting idea…
Keep Reading: How To Increase Conversion: Get People To Imagine
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