Get People to Imagine the Benefits of Taking Action
If you can get people to actually imagine using the product or acting on an idea, then you’re halfway to getting people to take action.
E.G., “Just imagine how great you’ll feel when the pounds start coming off as you follow this delicious meal plan…”
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Provide Plenty of Photos and Videos
If you’re selling a product, then be sure to provide lots of photos and/or demo videos of the product in action. This will help people imagine what it’s like to use the product, which in turn boosts your conversions.
For example, if you’re selling software, then provide a screen-share video that shows prospects how easy it is to use the software.
Share the Good, the Bad and the Ugly
Sometimes marketers are tempted to only show the best parts of a product. However, if you don’t bring up perceived weaknesses, then prospects will think you’re not being totally honest with them. Trust erodes in that case, and so do conversions.
To build trust, share everything about a product. If you share a perceived weakness or flaw, then handle that objection.
For example, if a perceived flaw is that a guide is a little short, then tell people that it’s a “no fluff, no filler” guide that only covers the most important information (great for busy people).
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Agitate Problems
Getting people to feel certain emotions is one of the keys to creating great copy. One way you can do this is to “agitate” the person’s problem, which means you remind them of the pain of their problem.
E.G., “It’s humiliating to try on shorts under the glare of the store lights. You see every pound of fat, every bit of cellulite. And just when you think it can’t get any worse, you need to ask the dressing room clerk to get you a bigger size…”
Keep Reading: How To Create Awesome Benefit Templates
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