3 Characteristics of an Effective Onboarding Sequence
An onboarding sequence of emails engages your new members and gets them to start using the site. In turn, this creates satisfaction and boosts retention. Here are the characteristics every onboarding sequence ought to possess:
- A good sequence makes frequent contact. Initially, you may contact members every day or every other day for the first week. After that, you should be touching base weekly.
- A good sequence offers tips and tools not found in the membership site materials. This keeps members engaged and opening emails.
- A good sequence encourages people to take action. For example, you might reiterate a specific benefit of the membership site, and then encourage the member to download and read/use the specific content that will help the member get the benefit.
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The 4 Things Your Introductory Email Must Include
The very first email you send to your new members needs to help maintain excitement in your site. To that end, this first email should do the following:
- Thank them for becoming a member. Let them know how much you appreciate them choosing your site, even though they had other options.
- Remind them of the benefits of the site. Doing so will help them reduce buyer’s remorse, which reduces refunds and churn.
- Tell them what to expect. Here you set expectations for the membership site as well as the emails they’ll be receiving from you. Be sure to build anticipation for what’s coming over the next few weeks.
- Call them to action. Finally, tell your new members what you want them to do next. For example, you might point them towards a quick-start guide so that they can start enjoying the benefits of the site.
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Swipe This “Welcome Letter” Template
If you’ve set up a membership area, then it’s a good idea to show your new members a welcome letter or video when they first log in. Here’s a simple template you can use:
Welcome to [Membership Site Name]!
I’m very excited and happy about your decision to join. And once you start using the materials inside this site, you’re going to be really happy too. That’s because [remind member of the big benefits they’ll receive once they start using the membership materials].
Now before you jump in, let me give you a quick overview of this membership site. Here’s what you’ll find:
[List the major components of the site, such as the membership materials, where to get the bonuses, the recommended resources, a link to a private group, your contact information, and whatever other links are inside your site.]
There’s lots of good stuff to get to, but I suggest you start [tell them where to start and why they should start there].
Click here to get started: [provide a link to a quick start guide, or some other link where you want them to go first].
Thank you again for joining. I’ll see you inside!
Here’s the next idea…
The #1 Way to Get Members Excited About Their Membership
The key here is to share content that will give your new members a quick win. This is a tip or tool they can put to work immediately and start seeing good results quickly too.
For example, if you have a copywriting site, you might share a way to tweak a headline to boost conversions. Members can take just a few minutes to tweak their own headlines using your tip, and see the results immediately. This builds momentum, excites members, and motivates them to dive into the rest of your content.
5 Ways to Get Members Engaged and Active
Encouraging your members to get interactive and participate is a good way to keep them engaged, active and happy. Here are some of the top ways to get members engaged:
- Hold webinars. Be sure to make time to answer questions at the end.
- Create a private group. Then encourage members to introduce themselves, answer questions, and ask their own questions.
- Build a private blog. Post great content on the blog, and then encourage members to contribute in the comments section.
- Offer group coaching. You can solicit questions during the week, and then select the best questions to answer.
- Ask for feedback. Then implement suggestions to improve your membership site.
Which brings us to the next set of ideas…
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6 Tips for Creating an Engaging Private Group
If you set up a private group (such as a Facebook group) and just expect it to become active all on its own, you’re likely to be disappointed. That’s why you’ll want to put these tips to work for you:
- Encourage people to join the group and introduce themselves immediately. Make this as part of your onboarding sequence.
- Post thought-provoking posts. Then ask members, “What do you think?”
- Ask members to contribute tips. For example, you might share your three favorite tips, and then ask members to share theirs.
- Encourage members to share experiences. For example, you might ask members to share the mistakes they made when they first started.
- Consider offering perks for participation. For example, members who post X number of times get access to valuable bonuses.
- Post regularly. This will keep members coming back to see what’s new.
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Keep Reading: How To Increase Member Retention In The Membership Site: Tips For Creating Group-Coaching Sessions
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