Two Tips for Creating Group-Coaching Sessions
Adding group-coaching tends to boost value and get members to be more active. Check out these tips for making the most of group-coaching sessions:
- Do experiment. You might offer live video coaching and text-based coaching in a private group to see which one works best for your audience.
- Do showcase your expertise. If you’re collecting questions ahead of time and answering them all at once, then insert your own questions that showcase your expertise. Sometimes members don’t know the best questions to ask, so you can help them by inserting questions that will help them the most.
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Next…
The #1 Key to Boosting Retention
If you have an ongoing or fixed-term membership site, then you need to keep track of when people tend to drop out. Once you identify the point where people tend to cancel, you can increase retention by making membership content more valuable and offering delayed bonuses to keep members active.
For example, if members tend to drop out right before the fourth month, then offer one of your best bonuses at the beginning of the fourth month.
Why Live Events Make Great Bonuses
A live event like a webinar makes a great bonus for these reasons:
- It has a high perceived value since it’s a live event.
- You can record it an offer the replays as part of your bonus package.
- You can offer regular webinars (such as one per month) that will keep members engaged, active and looking forward to the next event.
- You can pitch a related offer at the end. Thus, this bonus pulls double duty – it keeps members active, and it gets members opening their wallets to purchase a related offer.
Which brings us to the next point…
20 Kinds of Bonuses Your Audience Will Love
When some marketers think of bonuses, they immediately think of reports. Those are great, yes… but here are other bonuses you might consider offering to your audience:
- Bonus modules/lessons.
- Videos.
- Audios.
- Access to a related membership site.
- Access to a private group.
- Apps/software/plugins.
- Multipart ecourse.
- Checklists.
- Cheat sheets.
- Templates.
- Swipes.
- Planners.
- Done-for-you services.
- Coaching/consulting.
- Access to a live webinar.
- Webinar recordings.
- Access to your marketing partner’s products.
- Discounts on popular products.
- Physical products, such as a home study course.
And yes… you can also offer valuable reports and ebooks. J
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2 Keys for Making Members Feel Special
When members feel special, they tend to remain members for the long term. To that end, here are two keys for making members feel special:
- Greet members personally on webinars. If you spend a few minutes before and after webinars talking to people, as well as interacting in other ways (such as in a group), your members will feel special and valued.
- Give members a special name. For example, members of the Wedding Bee forum are referred to as “Bees,” which makes them feel special and part of the group.
Here’s the next tip…
Keep Reading: How To Trace The Issues
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