Provide Social Proof
Here’s an idea for making your bonuses even more effective: use social proof.
E.G., “100 people have already taken advantage of this bonus and they love, love, love their results! Just look at what Jack from Ann Arbor, Michigan says about this product…”
Using social proof helps eliminate your prospect’s skepticism, which in turn makes the bonus more attractive. And when the bonus is more attractive, your overall offer is more attractive too!
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Use This Email Template
If you’re sending out an email series to sell a product, then one of your emails should be solely focused on the bonus offer. Here’s an example email template that does exactly that…
Subject line: Get [name of bonus] free?
Hi [Name],
Yes, I know… it sounds almost too good to be true.
But it IS true… if you act now (and I mean right now), you can get [name of bonus product] for free when you purchase [name of main offer] today.
This is a great deal. That’s because [name of bonus product] is your [solution to some specific problem]. Just look at what you get when you download this offer today:
- You’ll discover a little-known secret for [getting some result].
- You’ll learn the top 10 costly [type of] mistakes and how to avoid them!
- You’ll get the insider tips and tricks for [getting some result].
And much, much more!
If you purchased [name of bonus] separately, you’d pay [$x] – and it would be worth every penny and then some. But it’s yours free when you order [name of main offer] right now!
Click here to get started: [link]
[sign off]
P.S. This special bonus offer ends [date] or whenever the first [number] customers have taken advantage of it, so it won’t last long. Click here to get it while you still can!
Here’s another template…
Tweak These Social Media Blurb Templates
If you’re promoting a bonus offer or incentive, then chances are you’re going to post on social media. Here are two short template blurbs you can use to promote you offer:
Bonus Template:
Order [product name] and get [popular bonus product] for FREE! Click here to get yours now – hurry, offer ends in 24 hours!
Incentive Template:
Flash sale! Get all your favorite [type of] products for 35% off! No limit on quantities so stock up. Click here fast to claim your coupon – hurry, this offer is good for one day only!
Next tip…
Aim for Easy Bonuses
While your bonuses need to be high-quality, valuable and in-demand, that doesn’t mean they need to be difficult to create. In fact, some really high-value bonuses can be really simple to create.
Here are examples of bonuses that are relatively simple to create:
- A gear list, which is a list of tools or resources people need to complete task.
- A webinar – it only takes 30-60 minutes to create, and then you have the recordings to offer.
- A talking-head video. Just spend 30 minutes or so sharing in-demand information, edit your video, and you’ll have a nice bonus on your hands.
- Do an interview with an expert. Let the expert do the work, and you can reap the rewards.
Now take a look at this…
Questions to Ask Before Releasing a Bonus
Here are five questions to ask yourself before you release a bonus:
- What is the purpose of this bonus?
- Does this bonus fulfill that purpose?
- Are you going to offer the bonus for a limited time?
- If you do offer it for a limited time, what will you do with the bonus after that point? (E.G., repurpose it to create another product.)
Next…
The Key to Delivering a Physical Bonus
If you’re offering a physical product (perhaps as part of a hybrid product), then you may be wondering how to deliver it. If you’re doing it all yourself, then you’ll spend a lot of time packing and shipping the bonus, which is tedious and time-consuming.
Here’s an idea: use a print-on-demand manufacturer. For example, Disk.com makes and ships a variety of physical products including books, USB drives, CDs, DVDs and more.
Segment Your Lists to Boost Conversions
If you’re offering a bonus or incentive, then segment your lists according to the bonus or incentive that someone claimed. That way, you can send out highly targeted content and offers.
For example, if someone takes advantage of a coupon discount, then be sure to note that in your mailing list. That way, you know who on your list is particularly responsive to coupons. (And you can avoid sending the same offer to someone who’s already taken advantage of it.)
TIP: To make this strategy even more effective, you might even offer prospects and customers their choice of bonuses so that you can segment your list.
For example, if you’re selling a weight-loss course, you might offer customers a choice of a low-calorie cookbook OR an exercise video. Then segment your lists by bonus in order to send highly targeted emails.
And finally…
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The High-Converting Bonus Checklist
As you’re creating your bonus, use this mini checklist to be sure you end up with a high-quality, effective product…
- Did you do your market research before creating the bonus?
- Does your bonus complement the main offer?
- Is the bonus valuable?
- Did you embed another offer within the bonus?
- Does your embedded offer include a strong call to action?
- Did you include graphics or multimedia (where applicable) to add value to your bonus?
- Did you proof your bonus to be sure it’s well-written?
- Did you fact-check your bonus?
- Does your bonus look professional?
- Did you spend time brainstorming an attention-getting title for your bonus?
- Did you create professional ecover graphics for your bonus?
- Did you attach a realistic value to your bonus?
- Did you present the bonus using compelling sales copy?
- If you’re offering a limited bonus, does your call-to-action create urgency?
Now let’s wrap things up…
Conclusion
You just discovered 101 tips, tricks, hacks and strategies for using bonuses and incentives to grow your business. Some of these tips are so easy that you could implement them in as little as a few minutes from now – so, go ahead and put these ideas to work for you!
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