You can monetize your mailing list by selling your own offers or promoting affiliate offers. Follow these steps:
- Create an enticing lead magnet and a lead page to persuade people to join your list. Do your market research to find out what people are already buying in your niche, and then create a lead magnet that’s similar yet better.
- Build relationships by offering good content and solving problems. If you consistently offer great content, then your subscribers will consistently open your emails. This is a key to the long-term success and profitability of your list.
- Create “useful yet incomplete” emails with a pitch at the end to promote a related product. Each email you send will solve part of a problem, and the product you’re promoting will solve another part of their problem.
For example, you might send a useful email with 12 tips for writing better sales letters. You can then sell a copywriting course at the end of the email.
- Use benefit-driven, curiosity-arousing subject lines to get more people opening your emails. E.G., “A weird trick to boost sales…”
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- Utilize testing and tracking to see which offers, subject lines and calls to action get the best response. Many email service providers (such as Aweber) include testing and tracking tools for free, so be sure to make use of them to increase the response and profitability of your emails.
- Upload evergreen content to your autoresponder. That way, you can make money the hands-free way for months or years to come.
- Send an email series of three to five emails for each product you want to promote. This will give you better conversions over sending a single email to promote a product.
Here’s the third piece of your monetization strategy…
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