The BOGO Incentive
The idea here is go offer a buy one, get one for free offer. This works best if:
- You’re offering something the customer can use two of, such as a consumable. For example, buy one sales letter, get the second one free.
- You’re offering something the customer can give to a friend. For example, buy one weight loss guide, get the second one free to give to a friend.
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6The Holiday Sale Incentive
Here you create a coupon or bonus offer with a holiday theme. For example, you might offer 25% off your products during Christmas.
The “Come Back” Incentive
This strategy works well to get former customers (who’ve since grown “cold”) to start spending money with you again. For example, “Come back and you can take advantage of this 40% discount on any item!”
The “Cold List” Incentive
The purpose of this incentive is to get a cold mailing list to be responsive again. What you’ll do is offer a really enticing bonus product. Be sure to put the offer right in your subject line to get people opening your email.
E.G., “Here’s your free meal-planning app…”
Keep Reading: How To Create Impressive Bonuses
Previous: How To Optimize Bonuses And Incentives
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