Create Professional Delivery Pages
If you’re creating a special page for your bonuses or incentives (such when you’re an affiliate and you need to deliver your bonuses), then be sure this bonus page is polished and professional. This gives customers a good impression of you, and it boosts the conversion rate on any additional offers you may promote on this delivery page. (More on this strategy in a moment.)
Using Bonuses to Motivate Affiliates
Are affiliate sales stagnating? You can jump start them by offering bonuses to your top-performing affiliates.
One way to do this is by setting up commission tiers that increase as affiliates make more sales. For example, if an affiliate makes up to 10 sales, they get 50% commissions. If they make 11 to 25 sales, they get 60% commissions… and so on. You can even trigger these thresholds on a monthly basis, so that affiliates are motivated to promote month after month.
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3 Tips for Creating Bonuses Faster and Easier
Once you see how well bonuses work to grow your business, you’ll want to start creating a lot of them. Here are three tips for making this process faster and easier:
- Construct templates. For example, if you create a lot of cheat sheets, then design a graphical template that you can use to quickly create additional cheat sheets.
- Collaborate with others. One quick way to create a bonus is by working with others. For example, you can secure an exclusive coupon for a popular product from the vendor, and use that discount as an incentive. Or you can do a webinar with another expert and use the recordings as a bonus product.
- Create content with tools. For example, using a speech-to-text app like Dragon Naturally Speaking helps you create reports more quickly.
Next…
Brand Your Bonus or Incentive
No matter what type of bonus or incentive you’re offering, be sure to include your company brand.
For example:
- Create a coupon with your logo, slogan and other branding.
- Design an ebook with your branding in the header and footer.
- Embed your branding in the slides of a slide-share video.
- Include your branding inside a membership site.
- Put your branding in the dashboard of your apps.
This helps build top-of-mind awareness, which leads to more sales in the future.
Include Download Page Offers
You’ve got someone coming to your website to download their bonus or incentive. You know have the chance to promote another product or service. Just be sure that it’s highly related to the bonus.
For example, if your bonus is a low-calorie cookbook to help dieters lose weight, you might sell “Volume 2” on the delivery page.
10 Coupons That Work Like Crazy
Stuck for ideas regarding what sort of coupons to offer? Check out these ideas:
- Percentage-off coupon.
- Dollar-amount-off coupon.
- BOGO (buy one, get one).
- Buy one at full price, get one at a discount.
- Matching credit coupon (buy today, get a matching credit to use on a future purchase).
- Low-cost trial offer.
- Free trial offer.
- Bonus coupon (buy today and get this nice bonus gift).
- Flash sale coupon (good for a short amount of time, such as 24 hours).
- Introductory special coupon.
Next…
The Contest Incentive
A good way to boost contest participation is to offer entrants an extra incentive for participating. This works particularly well if the contest requires some “work,” such as if you ask participants to submit a photo of them using your product or even create a short video.
For example, you might offer entrants a deep discount on their next purchase, such as 75% off.
The Lead Page Incentive
You’re already using a good lead magnet to attract subscribers to your mailing list. If you want to boost your conversions even more, then you can offer an extra incentive to join your list. In short, offer a bonus alongside your lead magnet.
For example, if your lead magnet is a copywriting tips report, then you might offer a bonus sales letter checklist to get more people joining your mailing list.
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A Surprising Way Bonuses Can Reduce Refunds
You know bonuses can boost your conversions. But did you know they can also reduce your refunds?
One way (as you’ve learned) is to offer delayed bonuses (after the refund period). Another way is to offer unannounced bonuses, which boosts customer satisfaction. Still another way is to offer a physical bonus (which customers need to ship back to you in order to request a refund).
Here’s a fourth and perhaps surprising way that bonuses can reduce refunds: tell customers they can keep the bonus even if they request a refund. You can even state this if it’s a digital offer. Several marketers have tested this and found that adding this statement reduces refunds. Go ahead and test it for yourself to see if it works for your audience, too.
The Super Affiliate’s Bonus Strategy
Most affiliates know they should add value to an offer in order to land more affiliate sales. But most affiliates also have no idea how to use this strategy for maximum effect. Check out these tips:
- Choose a bonus that people REALLY want. If you create an attractive enough bonus, you’ll get people buying through your affiliate link solely because they want the bonus!
- Create exclusive bonuses. In other words, don’t give the same bonus for every product you promote. Instead, create new and exclusive bonuses for each offer.
Next…
Keep Reading: How To Offer Incentives
Previous: What To Include In a Bonus Toolkit
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