Now that your system is set up, you can optimize it by testing and tracking the following:
- Lead magnet title.
- Product title.
- Product price.
- Your overall offer (bonuses, guarantee, etc.).
- Your lead page and sales letter (headline, opener, call to action, etc.).
- Your autoresponder emails (subject line, offers, CTA).
- Overall design of sales pages.
You can use your autoresponder’s built-in tools for email-related tests. Otherwise, for all other split-tests you can use a tool like LandingPageMonkey.com
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In Sum…
Don’t overcomplicate the process. Once you have success with one product, one platform (mailing list) and one source of traffic, then you can start building additional products, platforms and sources of traffic to grow your business!
Keep Reading: Product Creation: Pick a Niche
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