Don’t limit yourself to one-way communications by only posting content on social media. Instead, be sure to be truly social by participating in discussions. This includes:
- Interacting with people on your pages. This means liking and commenting on posts on your page.
- Starting groups so you can interact even more. For example, you can start a niche group on Facebook to help establish your expertise. This gives you some measure of control over the conversation in your niche. For best results, start your group around a tightly focused topic (and become the “go to” source of information on that topic).
- Encouraging people to comment on your posts. For example, ask a question such as “What do you think?” to get the conversations going. You may even specifically say something like, “I’d love to hear your opinion, so post it below now to join the conversation!”
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Note that you may outsource your social media participation.
The bottom line is that your audience and your competitors are already on social media. Be sure you develop a big presence too so you can communicate with your prospects, customers and even your joint venture partners.
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