When you talk to your tribe, be sure you’re building relationships and positioning yourself as an expert. Here’s how…
Share some of your best content for free. When people see you offer tips and strategies not shared anywhere else, they’ll be eager to purchase your paid products.
Specialize in one topic. While you may cover a lot of related topics on your site, you should aim to specialize in one subtopic. Do some research to find out which subtopics aren’t adequately covered in your niche, and then fill in the gap. You’ll be the “go to” guy or gal on that topic.
Let me give you an example…
Let’s suppose you offer dog training information. Perhaps you’ve already specialized in toy dogs (or even one particular breed of toy dog, like the toy poodle). Depending on what others in your niche are doing, you may further specialize – such as being the “go to” source of information for poodle housetraining.
Speak with authority. In other words, let your words reflect your confidence in the information you’re sharing. If you sound unsure about the information you’re sharing (such as if you use words such as “probably”), then your audience will feel ambivalent about your information. If you’re sure, then create content that reflects this confidence.
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Simplify complex processes. An expert not only knows how to do something, they know how to make it easier for others to accomplish too. If you can break down a complex process for your tribe, they’re going to see you as the authority in your niche.
TIP: Whenever possible, offer tools to help your audience achieve their goals. This will further cement your reputation as an expert. For example, if you’re teaching budget management strategies, then offer a budgeting worksheet that people can put to use immediately to achieve their goals.
Parting Thoughts…
A loyal tribe not only remain lifelong customers, they also refer their friends to your business. That’s why you’ll want to start using the keys above to build your tribe!
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