The third question you need to answer is “Where is the audience?” – that is, how do you reach them with your advertising? Check all that apply:
- Guest blogging. Be sure to choose guest blogging opportunities on high-quality, high-traffic blogs. Your name is going to be associated with this blog, so do your due diligence to ensure it’s the sort of place with which you’re proud to be associated.
- Blog on your own site. You can get your own blog set up quickly and easily using WordPress.org. You can use your blog to distribute viral content, as well as content that’s been optimized for the search engines. As such, blogging is a great way to generate traffic and build relationships with your audience.
- Use social media marketing. This includes using popular platforms like Facebook, Twitter, YouTube, etc. Check “S” for Social Media for more information on this topic.
- Utilize email marketing. Use an exit traffic redirect script to direct prospects to an enticing lead page. Your goal should be to get as many of your visitors on your list as possible – because if they leave your site, they’re unlikely to come back on their own.
- Start an affiliate program. Give your affiliates big commissions, high-converting sales materials, and perks such as affiliate contests with attractive prizes.
- Get joint venture partners. Build relationships with other business owners in your niche first, and then start working with them in mutually beneficial ways to drive traffic and create content.
- Produce viral content. Then post this viral content on your blog as well as social media platforms. Be sure to encourage people to share it.
- Use paid advertising. This includes the Facebook ad platform, Google AdWords, niche advertising, and similar venues. It’s a good idea to start small, test your campaigns, and reinvest money in those venues that work the best for you.
- Distribute press releases. You can do this both locally as well as using a service like PRWeb.com.
- Hold a contest. Kick start the viral effect of your contest by using Rafflecopter.com.
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- Give away valuable content. This includes reports, webinars, memberships and other freemiums. This is a great way to generate traffic and establish your expertise.
- Start a customer referral program. Give both the customer and the referral a reward, such as a 50% discount on their next purchase.
- Advertise offline. You can do this in relevant offline niche publications, by giving local talks, or even by securing a booth at a niche expo.
One of the keys to a successful business is to focus on the quality of your traffic. The above three questions will help you focus in on a highly targeted audience!
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