Use Retargeting
Sometimes people leave your site still interested in purchasing the product, but not ready to at that exact moment. That’s where retargeting comes in. This is where you show prospects who’ve visited your sales page or other web page the same offer again.
One way to do this is by purchasing ads on Facebook, which lets you specifically target prospects who’ve already visited a specific page on your website.
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Offer a Downsell
Sometimes people leave your sales page because the offer isn’t exactly right for them. In some cases you may be able to get them to purchase something else, such as a downsell offer, which is a less expensive offer that’s similar to the main offer.
For example, you can show people who are leaving your sales page an exit pop up which presents an offer that’s 30%-50% less expensive than the offer they were just looking at. For instance, you might offer them a “lite” version of a piece of software at a significant discount. This is a great way for someone to test out the product with less risk, and of course you’ll make it easy for them to upgrade to the full version.
Test Payment Options
One common objection prospects have is that a product is too expensive. You can handle this objection by testing out different payment options to find out which ones your audience responds to the best.
For example:
- Free trial. People can try out the product (such as software) for free for one week or one month.
- Installments. Instead of one big payment, you can offer two or three smaller payments spread out over two or three months.
Here’s another idea for boosting conversions…
Position Options With a Goal in Mind
If you have multiple options – such as different levels for a membership site – then don’t make them equally appealing. You can decide upfront which option you want people to choose, and then boost conversions by making that particular option the most appealing.
For example, let’s suppose you have a Bronze, Gold and Platinum level in a membership site. And let’s suppose you’re aiming to get most people into the Gold level. Here’s how you’d set up your options:
- Create a “bare bones” offer at the Bronze level (and then use it as a way to get people to upgrade). Let’s suppose it’s $17 per month.
- Offer a LOT more value for a little more money at the Gold level. In this example, you might sell it for two dollars more — $19 per month – but clearly the value should be worth a lot more.
- Create a premium Platinum level with high-ticket extras, such as coaching, and then charge accordingly (such as $47 per month).
Anyone who looks at this offer will see that Gold is the best value, and you’ll boost conversions at that particular level.
Frame Cross-Sells/Upsells Carefully
When you’re offering a cross-sell or upsell on an order form, keep in mind that the prospect has already made the decision to purchase the main offer. As such, all you have to do is pitch the offer and price for the upsell, NOT the main offer.
E.G., “Would you like to add access to the private forum for just $9.99?”
Create Thoughtful Cross-Sells and Upsells
If you’re looking to boost conversions, then make sure your cross-sells and upsells are highly related to your main offer.
For example, if you’re selling a guide about how to become a vegan, then you can offer a vegan cookbook is a cross-sell.
Make the Ordering Process Easy
Don’t make people register or jump through hoops during the ordering process. You’ll boost your conversions if you make the process as easy as possible.
TIP: Be sure to test payment options to see which ones your audience responds to the best.
For example, in many niches you can boost your conversions by using PayPal, since all people need to do to make a purchase is login. They don’t even need to enter in their credit card of address, which makes ordering a snap.
Save Abandoned Carts
If you have the type of site where people need to enter their email address to order OR login, then you can use a script to save abandoned shopping carts. For example, you can send prospects a follow-up email offering them a 25% discount if they return and complete their order within the next 24 hours.
Get Customer Referrals
People trust recommendations more from people they know, which is why customer referrals work so well to boost conversions. That’s why you’ll want to encourage customers to refer their friends.
Want to boost conversions even more? Create a two-way referral. This means you give both your existing customer and the referral a reward if the referral makes a purchase. For example, you can give both individuals a 40% discount on their next purchase.
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Qualify Prospects
Whether you’re creating an article, a sales piece, or anything in between, you need to make it clear who the content is for. One way to do this is by asking relevant questions to help qualify prospects.
E.G., “Do you have unsightly cellulite on your thighs?”
Check the Orientation of Graphics
This is a very simple trick that works like crazy to draw your reader’s eyes into your content: simply point the graphics TOWARDS the text.
For example, if you have a graphic of a woman looking slightly to the right, then put the graphic on the left and all content on the right. Your prospects will naturally look where the woman in the photo is looking, so you’ll draw people to the text.
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