If your competitors are investing their time and money into advertising certain types of products, that’s a good sign that those products are selling well. Check these advertising venues:
- Run a Google search and check the sponsored ads.
- Browse your competitors’ sites to check for banner ads and similar.
- Read your competitors’ newsletters to check for promos.
- Review your competitors’ social media platforms to see what they’re advertising.
- Check advertising in the targeted subreddits on Reddit.com.
- Review ads in the back of niche magazines and other publications.
- Listen to targeted talk radio and watch targeted TV programs to see what’s being advertised.
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Your best bet is to track the advertising over time. For example, a marketer might invest money into an ad blitz for a short amount of time, but if it’s not profitable then he or she will stop investing ad dollars. If you happen to see the ads during the blitz, you might get the mistaken impression that the product is selling well. But if you track patterns over time, then you’ll get a more accurate picture of whether a particular product is popular and profitable.
Keep Reading: How To Survey Your Audience
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