In order to create a perfect offer, it must come at the right time. This means two things:
- Your audience is ready for this type of offer. If you’re pioneering completely new products, then market timing is crucial. Note that being the first to a market isn’t always beneficial, as those who are first with new products often need to invest a lot of time educating the market.
- Your audience is ready for your marketing message. This is a matter of getting your offer in front of an audience that’s currently thinking about their problem. For example, using pay per click marketing is a good way to get an offer in front of an audience who’s actively seeking a certain type of solution.
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As you can see, you need to really understand your market before you create the perfect offer. Do your market research first, and creating perfect offers becomes a whole lot easier!
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