Here’s how to start capturing more qualified leads onto your mailing list:
Create an enticing lead magnet. Be sure it’s a valuable product that your prospects really want. (When in doubt, do your market research to figure out what sort of products are in-demand.)
You can create lead magnets in many different forms, including:
- Ebooks or reports.
- Videos.
- Audios.
- Live events like webinars.
- Webinar recordings.
- Apps, software or plugins.
- Access to membership sites.
- Coaching consulting (including group coaching).
- Access to a support group.
- Checklists.
- Worksheets.
- Gear lists.
- Planners.
- Templates.
- Swipes.
- Multipart ecourse.
… And similar tools and resources.
Promote your lead magnet with a professional landing page. Get a professional to create graphics and the sales copy in order to get maximum results. In some cases, all you may need is a strong headline, a short opener, a bulleted list of benefits, and a call to action.
TIP: Your lead page will mention the benefits of the lead magnet (such as your free ebook). However, it should also mention the benefits of joining your list. For example, do subscribers get special perks such as exclusive discounts? What sort of content can they expect to receive in their emails?
The reason this is important is because you want to build anticipation for what’s coming in the emails, which increases the chances that your subscribers will actually open and read your emails. Otherwise, your subscribers may give you a “throwaway” email account in order to get your lead magnet, but they may not actually read any of your emails.
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Use exit redirects to get more prospects on your mailing list. E.G., when someone leaves your sales letter, use a redirect script or popup window to promote your free lead magnet.
Drive targeted traffic to your lead page. One of the keys to getting plenty of new subscribers is to send as much targeted traffic to your lead page as possible. Here are popular ways to get this traffic:
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- Guest blogging. Be sure to choose high-quality blogs, as your name will be associated with any blog on which your content appears.
- Video marketing. You can distribute your videos on YouTube, Facebook, and other social media channels. You might distribute “Part 1” of a video across these channels, and then offer “Part 2” for free to anyone who joins your list.
- Social media marketing. For best results, do some research to determine which social media platforms your audience uses, and then focus your efforts on the top two or three results. The most popular platforms include Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube and Google+.
- Partner traffic. Still another way to get traffic is with your joint venture or affiliate partners. You might give them a rebrandable report to distribute which includes a link to your lead page. Or you might do a co-endorsement, where you recommend each other’s lead magnets to your respective audiences.
- Paid advertising. Still another way to get targeted traffic is by paying for it. The top venues include the Facebook ad platform, Google AdWords, and high-quality websites in your niche which accept advertising.
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