Now that you know what benefits you may want to include in your title, your next step is to start brainstorming. Use these titling guidelines:
- Check if there’s a way to arouse curiosity in the title. This isn’t always possible, but it is a powerful way to drive up conversions if you’re able to do it. Sometimes you can do it as easy as using words like “discover” or “secret” in the title. E.G., “The 10 Secrets of Growing Prize-Winning Roses.”
- Consider creating a subtitle to expand on the premise of the main title. You may include your top benefits in the subtitle. E.G., “The Four-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich.”
- Polish each draft title until it’s memorable, succinct and powerful. Many people are going to base their first impression of your product title, and some will base their entire buying decision on the title. That’s why it’s worth investing time in creating a good title.
Try out these templates:
How to [Get a Benefit] and [Get Another Benefit].
For example:
- How to Get Healthy and Look 10 Years Younger
- How to Get More Traffic and Double Your Sales
How to [Get a Benefit] In [Some Short Period of Time].
For example:
- How to Get Rid of Unsightly Belly Fat In Just 10 Minutes Per Day
- How to Housetrain Your Puppy In Just 3 Days
The Secrets of [Getting a Benefit].
For example:
- The Secrets of Building a Big, Responsive List
- The Secrets of Saving $450 On Your Home Energy Bills
The Quick and Easy Way to [Get a Benefit].
For example:
- The Quick and Easy Way to Write a High-Converting Sales Letter
- The Quick and Easy Way to Land a Big Promotion
The #1 Way to [Get a Benefit].
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For example:
- The #1 Way to Get Healthy, Glowing Skin
- The #1 Way to Get Rid of Cellulite
The Beginner’s Guide to [Getting a Benefit].
For example:
- The Beginner’s Guide to Making Jewelry For Fun and Profit
- The Beginner’s Guide to Running Your First Marathon
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