8 Ways to Turn Existing Content Into a Fresh Bonus
Another quick and easy way to create a bonus offer is to see if you can repurpose any of your existing content. Check out these simple ways to turn existing content into a fresh bonus:
- Use your best blog articles, newsletter articles or social media posts to create a bonus.
- Take an excerpt out of a larger product to use as a bonus.
- Use the transcripts from an audio, webinar or video to create a report.
- Turn an article or report into a slide-share video.
- Turn a report into a multipart ecourse.
- Turn an ecourse into a report.
- Compile multiple pieces of content to create a “vault” membership site.
- Convert an article or report into a webinar.
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2 Best Practices for Repurposing Content
If you’re turning existing content into a bonus, then you’ll want to keep these best practices in mind:
- Update content as needed. If the content is a little older, then depending on your niche you may need to rewrite it to reflect newer information.
- Use only the best content. Not every word of your existing content is gold, so be ruthless during the editing process and get rid of anything that’s not useful.
Next…
4 Ways to Increase the Perceived Value of a Bonus
A bonus should help boost the overall perceived value of your offer. In order to effectively do this, the bonus itself needs to be valuable. Check out these proven ways to increase the perceived value of your bonus:
- Offer advanced/expert level information. Higher-level information is viewed as more valuable than beginner-level information.
- Provide tools to help customers achieve a goal. This includes items such as checklists, worksheets, templates, apps, calculators and similar tools.
- Consider offering a physical product. These carry higher values than digital (downloadable) products.
- Offer in a format other than text. Audios, videos, and live events (like webinars) carry a higher perceived value than text-based products.
Keep Reading: Mistakes With Your Bonuses Or Incentives That Decrease Their Effectiveness
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