Case studies provide the proof your audience needs to help them make the decision to buy. Follow these steps and tips:
Choose a good subject for your case study. This should be someone who’s willing to follow-through and complete the case study. This person should also be part of your target market. For example, if your target market mainly consists of middle-age women who’ve yo-yo dieted throughout their lives and now struggle to lose any weight at all, then that’s who should be doing your case study.
Provide lots of “before” data and measurements. You want to provide measurable results, so show your audience where your case study subject started.
For example, if you were doing a weight-loss case study, then you’d offer baseline data such as starting weight, measurements for the arms, legs, bust and waist, and information about the subject’s current diet and exercise.
Offer a live case study whenever possible. For example, do a short case study during a live webinar. Or provide frequent updates on social media, blog or newsletter. This makes your platform more “sticky,” as people will subscribe or visit frequently just to see the next installment. (Naturally, you should be sure the case study will end favorably if you pursue this strategy.)
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Show proof that the product or strategy works. Again, provide plenty of data, pics, videos and other proof of how the product or strategy delivered results for the subject.
For example, if this is a traffic case-study, then provide screen shots of traffic logs (preferably multiple screenshots that show how traffic changed during the course of the entire case study). You might also provide screenshots that demonstrate whether this traffic resulted in new subscribers or sales.
Bottom line…
You can use coupons, contests and case studies to jump start your sales. If you really want to see good results, then use all three of these tools together!
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