Ask Your Customers
Chances are, your prospects and customers have ideas that you never would have thought of, and the only way to get at them is to ask. Just be sure you ask open-ended questions in order to solicit the most creative answers.
For example:
- What topics are you most interested in learning about?
- What benefits and features would you like to see [in a type of product]?
- What your biggest [niche/topic] challenges?
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Here’s another way to generate ideas…
Consult With an Expert
Yes, you’ll need to put some money down for this strategy, but if you choose the right expert then it’s well worth the cost. The easiest way to do this is to hire a coach or freelancer in your field, and then ask open-ended questions to generate ideas.
For example:
- What is your favorite way to [get some result]?
- What mistakes did you make when you were first starting out?
- What are you top three tips for [getting some result]?
Next…
Read, Watch, Listen
The key here is to always be reading, watching and listening to things in your niche. This means subscribing to and following your industry leaders. Set time aside every week to view:
- Blogs.
- Forums.
- Newsletters.
- Facebook groups.
- Webinars.
- Videos.
- Social media posts.
- Industry publications.
- New products in the niche.
Here’s another way to generate ideas…
Attend Expos and Trade Shows
If you live anywhere near a decent-sized city, then you probably have niche expos and trade shows coming into town at least once or twice a year. The best part is that you can get into the vendor’s areas for free, and you’ll generate lots of ideas just walking around. If you have some spare cash, then pay to see the speakers and demos, where you’re sure to generate even more great ideas.
Do Group Coaching
This is where you solicit questions from people in your niche, and then answer them in a group setting. This could be a live Q and A session, such as on a webinar. Or you might set up a Facebook group and encourage people to submit questions. Either way, getting questions from your students is a great way to generate content and product ideas.
Go Outside Your Niche
The idea here is to research other niches to see what’s popular, and then decide if you can take a particular idea and bring it to your niche. For example, if living with a blind dog is a popular topic in the dog markets, then check if living with blind cats is popular too.
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Check the Newsstand
If you’re looking for great ideas, then check the magazines and other publications at your local newsstand. In particular, pay attention to the cover stories on magazines related to your niche. Big, popular magazines tend to spend a lot of money researching and testing to find out what’s popular. So, not only do cover stories help you generate ideas, but you also get the added benefit of knowing these stories are popular topics right now.
TIP: Spend time browsing the ads in niche magazines. For example, if you’re catering to a dog market, then spend time flipping through several issues of Dog Fancy. Check out the ads sprinkled throughout the content, as well as the classified ad section in the back. You’ll find product, content and advertising ideas from cover to cover.
Next…
Create a Contest
Here’s a way to tap into your prospects’ and customers’ best creative ideas: create a contest around generating specific types of ideas.
For example, let’s suppose you’re trying to think up ideas for creating a brand slogan for your business. You can run a contest where participants can submit up to five or ten slogans, and then award cash prizes for those you deem to be the best.
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