The final step is to determine how you’re going to forward and distribute your video to your audience. Below you’ll find several ways to do it. Use as many of these methods as possible to get as much exposure as possible.
- Publish on YouTube. Don’t forget to use descriptive tags to help pull in traffic (both internal traffic and traffic from the search engines).
- Share on your blog. You might even create a weekly video series on popular topics to make your blog “stickier.”
- Post on Facebook, Twitter and other social media. Encourage your viewers to share the content with their friends.
- Tell your list about your video. For best results, send two or three emails mentioning the benefits of the video, as this will boost your response rate.
- Use paid advertising to get more exposure. For example, you can use the Facebook ad platform to get more exposure for your video. Be sure you select a highly targeted audience in order to get good results.
- Ask your marketing partners to share it. You might even create videos specifically for your affiliates and other marketing partners to use to presell your content. If you use this strategy, then don’t include any links. Instead, tell viewers to “click the link on this page” in your call to action. That way, affiliates can insert their own links.
- Share (with permission) in appropriate Facebook groups, on forums, and subreddits. For example, if you have a dog training video, then get permission from the owners of dog training forums to post about your video. At the very least, you should be able to post a link to the video in your signature files, but check the group’s terms of service first.
- Submit a press release using a service like PRWeb.com to get exposure for your video. You’ll also want to submit local press releases to get local exposure.
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Keep these tips in mind:
- Encourage others to share it with a call to action. E.G., “Share with your friends to give them a smile!”
- Give people an incentive to share the content. For example, you can offer “Part 2” of the video or a related product for free to those who share your video with their friends.
TIP: The more momentum you can get for your video on the day you launch it, the more likely it is to go viral. Use as many promotional methods as possible to garner that momentum! And then check the next section (W is for Word-Of-Mouth Advertising) to get more information on viral content…
Keep Reading: How To Ensure Content is Shareworthy
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