Ideas For Using Bonuses And Incentives Effectively – Part 1

4 Characteristics of a Successful Bonus

Effective bonuses possess these characteristics:

  • They’re valuable. Your bonus should be something you can easily sell for $25, $50 or more.
  • They’re in-demand. Simply put, a bonus needs to be something your audience wants, so be sure to do your market research before you create your bonus.
  • They’re highly related to the main offer. Indeed, the bonus ideally should make it easier or better to use the main offer.
  • They’re easy-to-deliver. Your bonus won’t be very effective for you if you need to deliver it manually. Be sure your bonus is easy to deliver so that high volume doesn’t put a damper on your campaigns.

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18 Different Types of Bonuses and Incentives

What sort of bonus or incentive can you offer to grow your business? Check out these ideas:

  • Ebooks or reports.
  • Videos.
  • Audios.
  • Access to membership sites.
  • Access to a private group.
  • Coaching/consulting.
  • Done-for-you offers or services.
  • Webinars.
  • Checklists.
  • Worksheets.
  • Templates.
  • Swipes.
  • Cheat sheets.
  • Planners or calendars.
  • Apps, software or plugins.
  • Coupons.
  • Free trials.
  • Multipart ecourse.

Here’s the next tip…

10 Ways to Use Bonuses to Grow Your Business

There are a whole lot of ways to use bonuses and incentives to grow your business. These include:

  • Add value to affiliate offers (which boosts conversions).
  • Boost conversions on your own offers.
  • Retain members in a membership site.
  • Reduce refunds.
  • Receive more customer referrals.
  • Motivate affiliates.
  • Encourage people to share content.
  • Get people to join a webinar.
  • Give people an extra incentive to request a lead magnet.
  • Offer people an incentive for requesting a quote or trial.

This isn’t necessarily an exhaustive list. Think about what you want your prospects, customers, and affiliates to do and how you can give them an incentive to take that specific action.

How to Use Bonuses to Overcome Buying Objections

One good way to boost conversions is by using bonuses to overcome buying objections.

For example, let’s suppose you’re selling a weight-loss product and the buyer objection is this: “I’m too busy to follow this diet.”

You can overcome this objection by offering a bonus that makes it quick and easy to follow the diet, such as a package of meal plans, quick recipes, and accompanying shopping lists.

How to Use Bonuses to Boost Affiliate Sales

When you’re promoting an affiliate offer, you have a lot of competition. One way to both overcome this competition and boost your affiliate paycheck is by offering bonuses.

Here’s the key: you need to offer something that’s highly related to the main offer. It should be something that makes using the main product easier and better.

For example, if you’re promoting a copywriting course, then you might offer a package of sales letter templates and swipes as a bonus to those who purchase through your affiliate link.

How to Use Bonuses to Sell More Products/Services

You can boost your conversions on your own products by offering bonuses. This increases the perceived value of the overall offer and pushes people towards the buying decision.

Again, the key is to give people something that’s really in demand and something that complements the main offer. For example, if you’re selling a weight-loss course, then you might offer a meal-planning app as a bonus.

How to use Bonuses in a Membership Site

Offering bonuses in a membership site is not only a great way to boost conversions, but you can also use it to retain members. This works really well if you offer delayed bonuses.

For example:

  • Offer a new monthly bonus for every month that a customer retains their membership.
  • Offer a bonus every three months.
  • Offer a “graduation” bonus if it’s a fixed-term membership site.

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15 Places to Promote a Bonus

In order to make a bonus or incentive as effective as possible, you need to spread the word that you’re offering the bonus. Here are 15 places to promote your bonus:

  • Sales page.
  • Lead page.
  • On the order form.
  • On an upsell/OTO page.
  • Via email.
  • Sidebar of a blog.
  • Blog header.
  • Blog content.
  • On a notification/attention bar.
  • Embedded in a coupon.
  • On social media.
  • In a signature file.
  • In a “members only” area.
  • On a forum or in a group.
  • During a webinar.

Next…

5 Examples of Creating Related Bonuses

One of the keys to creating a great bonus is to be sure it’s highly related to the main offer. But what does that mean, exactly? Check out these examples to get a better idea:

Main Offer                                  Bonus Offer

Bodybuilding course                             Exercise library on video

PPC marketing course                  PPC ad templates

Dieting guide                                      Meal plans and recipes

Copywriting course                              Personal sales letter critique

Tourism book                              Traveling/packing checklist

Keep Reading: Ideas For Using Bonuses And Incentives Effectively – Part 2

Previous: 17 Insights For Interpreting, Improving And Increasing Your Results With Every Email You Send

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